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Will Google Swirl Unlock AR Advertising’s Next Stage?

AR Insider

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. A s AR continues to slog through the trough of disillusionment, one bright spot is advertising. Brand spending on AR ads is on track reach $1.41 Brand spending on AR ads is on track reach $1.41

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The XR Week Peek (2024.12.16): Android XR announced, Samsung headset showcased, and more!

The Ghost Howls

Im already organizing the trip, and setting up some appointments to try AR/VR glasses. Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR.

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The XR Week Peek (2022.07.25): Google to test AR glasses in the wild, Pico 4 spotted, and more!

The Ghost Howls

The heat hasn’t killed me yet, so this week I can still write a new roundup of interesting news about AR and VR. Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. More info (Google testing AR glasses?—?Official

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The XR Week Peek (2020.12.28): Flight Simulator VR released, a new hack lets you use Quest without Facebook, and more!

The Ghost Howls

Happy Holidays , my dear AR/VR community! Even if these should be holidays, my will to inform you is not in vacation, so here you are my roundup of the best AR/VR news for this week. Microsoft Flight Simulator releases VR patch. The Lynx R1 is a mixed reality headset we are all curious about. Top news of the week.

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Big XR News from Google, Vuzix, StretchSense, Bodyswaps

XR Today - Virtual Reality

Google previewed its smart glasses, “Act Two”, at TED2025. Vuzix and Xander are shipping real-time captioning AR glasses. AI and XR are converging fast; and the future of intelligent XR is here! StretchSense launched a precise hand-tracking XR glove. Bodyswaps 3.0 now has AI-powered immersive learning.

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AR Apps With Artificial Intelligence in 2021

ARPost

In this guide, we review some AR apps with AI in 2021. How Can Artificial Intelligence and AR Work Together? Augmented reality and artificial intelligence (AI) are closely related technologies that app developers can combine to create different experiences. A quick example of AR are Snapchat lenses and Pokemon Go.

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Google Buying HTC’s Pixel Team for $1.1 Billion

VRScout

Google has announced a $1.1 billion cooperation agreement under which certain HTC employees – many of whom are already working with Google to develop Pixel smartphones – will join Google. Separately, Google will receive a non-exclusive license for HTC intellectual property (IP). Google VR & HTC.

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