Road to VR

MAY 15, 2024

Google today announced it’s starting a pilot program that will soon allow select partners to create AR content and display it within Google Maps. Because compared to Meta and Apple, Google still seems unable to commit to a coherent XR strategy.

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AR Insider

JULY 25, 2024

This week on Reality Bytes, we explore AI's Olympic debut with Google, Instagram's ephemeral engagement play, and Starbucks' electric pit-stop strategy. This post appeared first on AR Insider.

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AR Insider

NOVEMBER 19, 2020

O ne of the common rallying cries of the AR industry is that the technology’s use in ubiquitous smartphones makes it a strong forbear to AR’s eventual manifestation in glasses form. We stand behind that concept, given that mobile AR conditions consumers to spatial experiences. Trojan Horse. Softer Landing.

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AR Insider

OCTOBER 16, 2020

T he AR cloud has turned three. This traces back to the principle’s origin in a 2017 landmark editorial by AR veteran and thought leader Ori Inbar. Before diving in, what is the AR cloud? It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content.

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ARVR

JANUARY 2, 2023

Like many emerging technologies, AR is feeling its way around and growing into its own skin. One of those opportunities showing early promise is AR shopping. We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. But how does AR play in? AR now joins that effort.

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AR Insider

APRIL 6, 2021

Picking up where we left off in the last installment in this series, AR’s fully actualized form hasn’t arrived yet. We’re talking of course about AR glasses. This is the AR modality that will unlock the technology’s true potential. While mobile AR has achieved scale, it’s not AR’s endgame.

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AR Insider

MARCH 30, 2021

Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Warming Up . Part V: Apple. Trojan Horse.

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AR Insider

APRIL 7, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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AR Insider

MARCH 11, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Sound Investment.

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XR Today - Virtual Reality

JANUARY 15, 2025

Apple demonstrated how problematic a limited app market could be when it initially launched the Vision Pro, and other vendors are now taking steps to avoid the same problem. Other organizations, like Google, are working on entirely new software solutions. However, full immersion isnt ideal for every use case.

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AR Insider

APRIL 3, 2025

This week on Reality Bytes, Google enhances AI assistants, Netflix refines gaming strategies, and Discord expands mobile ads. This post appeared first on AR Insider.

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AR Insider

APRIL 21, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. ” But it’s not alone.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. Breaking the Zune Curse?

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AR Insider

NOVEMBER 26, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue.

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AR Insider

APRIL 14, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part I: Snap. A lot can be learned from consumer AR’s early leaders. What are they doing right? How are they engaging users? And how are they making money? What types of AR interactions resonate with consumers?

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AR Insider

JULY 21, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. P icking up where we left off in examining Niantic’s business strategy, its biggest move may be yet to come. These include tools that work towards democratizing advanced AR capability for developers.

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Road to VR

NOVEMBER 30, 2021

Nreal, the Chinese startup behind the Nreal Light AR glasses which made a splash back at CES 2019, has now expanded to the United States, making the smartphone-tethered device available through select Verizon stores starting today. Image courtesy Nreal. Rollout in that country comes first to select brick-and-mortar Verizon stores.

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AR Insider

JULY 10, 2020

Like other areas of digital transformation, will new habits and discoveries form during this period that are semi-permanent? As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” An important offshoot of this trend involves AR Commerce.

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Road to VR

JULY 22, 2024

Storied AR headset unicorn Magic Leap has laid off its entire sales and marketing departments, making for around 75 jobs cut from its rolls. Priced at $2,300, the AR headset had difficulty gaining traction, forcing Magic Leap to pivot and drop its consumer-focused ambitions in mid-2020 amid the departure of CEO and co-founder Rony Abovitz.

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AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? Audio AR will be the same. A Vessel for Google Assistant.

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Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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AR Insider

MAY 28, 2021

A s you’ve likely heard, Snap held its annual Partner Summit last week, during which it made the splashy “one-more-thing” announcement that it’s launching AR-enabled Spectacles. As we examined at the time, this is a considerable moment in Snap’s AR lifecycle. Snap Unveils AR Glasses. World Facing.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. billion by 2023.

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AR Insider

FEBRUARY 18, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. The AWS Model.

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XR Today - Augmented Reality tag

APRIL 17, 2025

Google recently surprised tech enthusiasts by showcasing prototype AR glasses during a TED talk hosted by Shahram Izadi , Google’s head of augmented reality and extended reality. According to The Korea Economic Daily, this prototype is Samsung-made under the existing Android XR partnership between Google and Samsung.

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AR Insider

JANUARY 19, 2021

Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”. Advertising is one of the most lucrative AR subsectors, estimated to reach $1.41

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AR Insider

JULY 28, 2021

S nap continues to solidify its leading position in consumer AR. After announcing several milestones at its partner summit , including new AR glasses , its Q2 earnings last week signaled continued momentum. In fact, AR was a bright spot in a record-breaking quarter. XR Talks: Snap Doubles Down on AR… Again.

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The Ghost Howls

DECEMBER 10, 2024

Top news of the week (Image by Google) AI models to generate 3D scenes start to surface This week we had the announcement of two AI models dedicated to the generation of 3D worlds. These glasses should be built in partnership with Google and Qualcomm and have a similar form factor to the successful Ray-Ban Meta glasses.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’. Sam’s Club and Walmart International. “As

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AR Insider

MAY 25, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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AR Insider

FEBRUARY 25, 2021

A s you likely know, one of AR’s foundational principles is to fuse the digital and physical. That same relevance and scarcity are what drive real estate value… location, location, location. Synthesizing these variables, one of AR’s battlegrounds will be in augmenting the world in location-relevant ways.

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Road to VR

MARCH 12, 2020

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. Other options reportedly under consideration are potential partnerships and a stake sale. The Plantation, Florida-based company has raised $2.6

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Road to VR

APRIL 25, 2024

Meta announced it’s licensing its XR operating system to select OEMs in a bid to become a more open alternative to Vision Pro, marking a monumental shift in the company’s XR strategy. This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game.

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The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. He claims that Apple CEO Tim Cook is working hard to release AR glasses before Meta. Everyone is conscious that this will take years to happen , but it seems the AR races have started.

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AR Insider

JUNE 8, 2021

As our research arm ARtillery Intelligence quantified in its mobile AR revenue forecast , this early AR modality has reached scale by piggy-backing on a ubiquitous device we all carry. Mobile AR’s quantitative benefits come with qualitative detriments. At the same time, AR glasses aren’t ready for prime time.

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