AR Insider

MAY 12, 2023

What were the AR and AI highlights at Google I/O, and how do they signal the continued convergence of these technologies? This post appeared first on AR Insider. This is the focus of this week's XR Talks, including out three biggest moments from the show.

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VRScout

JANUARY 21, 2022

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography. Image Credit: Google Inc.

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ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. Naturally, the report specifically mentioned Google Lens. How Retailers Approach AR.

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XR Today - Virtual Reality

JANUARY 24, 2025

On the other hand, the emerging technology space is proving genuinely innovative, with AI and robotics painting a picture of the future of work. At the same time, these aligned emerging technologies provide a potential growth opportunity for the fledging technology space. Lastly, it will receive more public updates this year.

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Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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ARPost

SEPTEMBER 14, 2021

In the quest to improve the quality of life in urban spaces, local city councils, urban planners, and developers are exploring cutting-edge digital solutions that can potentially power smart cities. Augmented reality technology, the Internet of Things, and artificial intelligence are some of the most promising solutions out there.

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Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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VRScout

DECEMBER 2, 2020

Google has instructed users to download their personal libraries before June 30, 2021. VR content creators woke up today with a shocking email from Google stating that the company would be shutting down their 3D model sharing platform Google Poly. Google Poly is shutting down!! Um…… WHAT?!?!?!?!

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The Ghost Howls

DECEMBER 9, 2024

Today I’m writing a deep dive into Visual Positioning Systems (VPS) , which are one of the foundational technologies of the future metaverse. As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. Why do we need VPS?

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AR Insider

AUGUST 20, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. P roof points for AR’s role as a shopping tool continue to emerge. We’ve been hearing this rallying cry for AR commerce for a few years, but it takes on new meaning during Covid-era retail lockdowns.

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The Ghost Howls

JULY 25, 2022

The heat hasn’t killed me yet, so this week I can still write a new roundup of interesting news about AR and VR. Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. More info (Google testing AR glasses?—?Official

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The Ghost Howls

OCTOBER 10, 2020

Around 40 days ago, I reported to you the news of Google presenting at SIGGRAPH 2020 a new algorithm for recording, encoding, and decoding 6DOF VR videos , that is movies inside which you can physically move. “360 videos are not VR” This is a statement I’ve heard a bazillion times. 6DOF Videos.

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Road to VR

FEBRUARY 4, 2025

According to a Bloomberg report, Apple has shuttered an AR glasses project aimed at mainstream consumers. Originally planned for release in 2027, the device, codenamed N107, was a Mac-connected pair of AR glasses which the company was positioning as a more accessible alternative to the $3,500 Vision Pro mixed reality headset.

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ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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XR Today - Virtual Reality

APRIL 25, 2025

Google previewed its smart glasses, “Act Two”, at TED2025. Vuzix and Xander are shipping real-time captioning AR glasses. AI and XR are converging fast; and the future of intelligent XR is here! StretchSense launched a precise hand-tracking XR glove. Bodyswaps 3.0 now has AI-powered immersive learning.

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VRScout

SEPTEMBER 16, 2021

New job listings recently posted by Google point towards potential VR streaming for the cloud gaming service. It’s been a rough year or so for Google Stadia. Despite these setbacks, however, Google has expressed zero interest in shuttering its cloud gaming platform. Image Credit: Google. Image Credit: Google.

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The Ghost Howls

MARCH 13, 2025

Today, I want to discuss one of the XR technologies that has been getting more hype lately: smartglasses. I want to start my analysis with what I’ve seen at CES and then go beyond that and discuss what I envision for the future of this technology. There were so many smartglasses and technologies related to smartglasses (e.g.

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AR Insider

DECEMBER 8, 2020

Though there are lots of developments and new insights, the topical containers that house those insights are beginning to coalesce into standard buckets. We’re talking mobile AR engagement & monetization; AR cloud development; enterprise AR and the gradual march of VR. Prediction 1: AR Glasses Inch Forward.

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VRScout

DECEMBER 14, 2022

2-D, Russel, Murdoc, and Noodle are back and bigger than ever. Ahead of the release of their 8th studio album entitled Cracker Island , the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars.

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ARPost

FEBRUARY 13, 2021

In this guide, we review some AR apps with AI in 2021. These apps merge these two technologies together in clever ways to make your life easier. How Can Artificial Intelligence and AR Work Together? At its core, AR is an experience that combines both digital and physical environments. Others are home goods.

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The Ghost Howls

DECEMBER 16, 2024

Im already organizing the trip, and setting up some appointments to try AR/VR glasses. Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR.

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VRScout

MAY 10, 2022

AR technology isn’t helping just human patients. Vet CT, a veterinary technology (“VetTech”) based out of Cambridge, United Kingdom, has partnered with the Pennard Vet Clinic on a trial program demonstrating the practical use-cases of AR technology in the veterinary office. Image Credit: VetCT.

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AR Insider

MAY 27, 2021

W hat are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes , featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation. More from AR Insider…. Will it work?

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VRScout

JUNE 28, 2021

A new video offers a closer look at the 2021 Cadillac Escalade’s AR-powered GPS navigation system. With the recent developments in immersive technology over the past few years, AR navigation has been somewhat of a hot-button topic within the automobile industry. Image Credit: Cadillac. ” “It’s beautiful.

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VRScout

MAY 8, 2021

AR company NuEyes is taking its passion for AR and gaming to the next level with the launch of the Pro 3e 5G-enabled smart glasses through their gaming division, NuGaming. Designed to look like a standard pair of sunglasses, the Pro 3e uses AR to project a 148” viewing screen in full 1080p HD at a smooth 60 FPS.

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VRScout

FEBRUARY 6, 2023

That said, the most exciting news came towards the end of the presentation when Qualcomm CEO, Cristiano Amon, and Google SVP of Android, Hiroshi Lockheimer, joined Samsung’s TM Roh on stage to announce that all three companies are partnering to develop new XR experiences. “An

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ARPost

JANUARY 21, 2022

However, some of the most exciting trends are all around AR glasses. It’s been said before, but (probably) not by me: this could be the year that we see consumer AR glasses start to break into the mainstream. We’re talking, of course, about Google Glass. This could be a repeat of the Google Glass story.

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VRScout

JULY 12, 2021

Bet on games of Blackjack and Roulette in this blockchain-powered virtual casino coming soon to major VR & AR devices. XR technologies are changing the way we interact with each other and eliminating the need for expensive equipment,” said XR Casino CEO Dan Martinez in an official release. Image Credit: XR Casino. “XR

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The Ghost Howls

SEPTEMBER 14, 2021

I have watched all the event for you, so let me report all the most important moments involving AR/MR that have happened there. This means he loves glasses, and for sure he will make AR glasses. AR glasses confirmed!! iPad Mini AR + 5G. It was fantastic seeing AR taking the stage for such a long time! Commentary.

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ARPost

MARCH 16, 2021

The progression of virtual reality and augmented reality technology has been fascinating to chart. On one hand, VR and AR have been around for years without truly cracking mainstream appeal, and there are still plenty of people who’ve never used VR headsets. Will VR and AR Become Ubiquitous in 2021? Let’s consider it.

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ARPost

JANUARY 20, 2022

Augmented reality cloud or AR cloud is posed as the next big thing for augmented reality and the experiences it can deliver. Many big tech companies like Facebook, Apple, and Niantic are scrambling to create their own proprietary AR clouds. What Is AR Cloud? AR cloud isn’t just another buzzword. Navigation.

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Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. Google is also rumored to be developing a “Micro XR” platform for XR glasses, which is said to use a prototyping platform internally known as “Betty.”

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung. respectively.

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VRScout

AUGUST 15, 2020

Not only does the project serve to preserve these impactful works of art, but to enhance them as well using modern immersive technology. And thus the AR art show was born, offering the Seattle public a chance to explore the powerful messages of BLM while adhering to social distancing safety protocols. “It’s Image Credit: GGO.

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VRScout

MAY 22, 2023

Who needs a monitor when you have your own pair of tethered AR glasses? Instead of a conventional computer monitor, you view content using tethered augmented reality (AR) glasses. “Meanwhile, augmented reality (AR) is full of potential and promise, but is yet to find its daily use case.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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