The Ghost Howls

DECEMBER 9, 2024

A VPS system detecting visual features in the surrounding environment (Image by Google) VPS stands for Visual Positioning System. your phone) in relation to a physical place, so that you can correctly interact with AR content that is put in that place. If you are playing an AR experience in a room, they are the way to go.

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The Ghost Howls

OCTOBER 10, 2020

Around 40 days ago, I reported to you the news of Google presenting at SIGGRAPH 2020 a new algorithm for recording, encoding, and decoding 6DOF VR videos , that is movies inside which you can physically move. “360 videos are not VR” This is a statement I’ve heard a bazillion times. Google 6DOF Videos video review.

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XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. I’ve been writing about it for over a year, and working on related products at Unity for much longer. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Mike Boland, AR Insider.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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Road to VR

MAY 11, 2023

Google has announced an upcoming AR game, Space Invaders: World Defense , which is built as a showcase of the company’s latest AR tool. Over the last few years Google has been steadily working on its AR developer toolset, ARCore.

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Tools AR Google Unity 354

XR Today - Virtual Reality

AUGUST 19, 2024

The VR modelling tool Google Blocks is now available as an open-source version under the name of Open Blocks. Google AR Glasses: Is This the Return of Google Glass? The Launch of Google Blocks Google blocks was introduced in 2017. It was originally released for the HTC Vive and Oculus Rift.

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ARPost

JUNE 15, 2020

According to Statista research , projects for 2023 place AR technology value at more than 18 billion US dollars, while mobile AR user growth should hit 2.4 Meanwhile, AR is useful in many different fields. To do so, you’ll need the right AR SDK. AR object-orientation depends on marker positioning. Location-Based.

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AR Insider

SEPTEMBER 3, 2020

A ugmented Reality continues to be challenged in gaining traction…but there are a few bright spots. Specifically, revenue continues to gain momentum in select mobile AR categories. At a high level, Global mobile AR revenue is projected to grow from $3.98 There are almost 3.5 So what did the report uncover?

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Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Built by George Michael Brower with friends at Google Creative Lab. Built with Unity and ARCore. Built by Jane Friedhoff with friends at Google Creative Lab using Unity and ARCore. Morph Face.

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Google Augmented Reality Unity AR 279

Road to VR

NOVEMBER 6, 2017

Google today released a new spatial audio software development kit called ‘Resonance Audio’, a cross-platform tool based on technology from their existing VR Audio SDK. Resonance Audio aims to make VR and AR development easier across mobile and desktop platforms. Image courtesy Google. update earlier this year.

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VRScout

AUGUST 29, 2017

AR is happening. Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. Google has been investing heavily on the hardware side with Tango, requiring specialized devices to augment our reality.

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AR Insider

AUGUST 27, 2021

Because AR’s inherent function is to enhance the physical world, its relevance is often tied to specific locations. This is a foundational principle of the AR cloud. For this reason, one of AR’s competitive battlegrounds will be in augmenting the world in location-relevant ways. XR Talks: AR is All About Location, Part III.

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AR Insider

JULY 21, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. Though the company has risen to prominence with its breakout hit, Pokemon Go, the larger play may be its location-based AR gaming platform: The Real World Platform. Examples include Unity, Adobe Aero and 8th Wall.

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AR Insider

JULY 9, 2021

Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.

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Road to VR

MAY 1, 2017

During the opening presentation at today’s Unity Vision Summit, Nathan Martz, Developer Platforms Product Manager at Google, took to the stage to talk about new tools that the company is releasing to help developers create high-performance apps for Daydream, Google’s high-end Android VR platform. Instant Preview.

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Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above. Virtual objects remain accurately placed.

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AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. billion by 2023.

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AR Insider

JULY 10, 2020

Like other areas of digital transformation, will new habits and discoveries form during this period that are semi-permanent? As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” An important offshoot of this trend involves AR Commerce.

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AR Insider

JUNE 3, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . 5 things you need to know before designing 3D models for AR. But, creators who keep these five things in mind will be more successful with their augmented reality (AR) projects. by Andy Gstoll.

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Tips AR Unity Tools 344

AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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Road to VR

MAY 1, 2017

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. billion in 2016 alone. Photo courtesy VRLA. I’m going to assume we agree on that.

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Unity Head Mounted Display Industry AR 280

XR Today - Augmented Reality tag

OCTOBER 14, 2024

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’.

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The Ghost Howls

MAY 10, 2019

Google I/O 2019 has just finished and has all been about new augmented reality features. Well, you are in the right place… Google ARCore. It works quite well, but it can be used only by the most recent phones that have been certified by Google for ARCore (all the other ones, can try this hack ).

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ARPost

JULY 26, 2023

As Space Invaders turns 45, TAITO teams up with Google and UNIT9 to give its players an elevated AR gaming experience with Google’s ARCore Geospatial API. TAITO and Google partnered with global production and innovation studio UNIT9 to transform Space Invaders into an immersive AR game in honor of its 45th anniversary.

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VRScout

NOVEMBER 1, 2016

During the first-day of the Unite 2016 conference in Los Angeles Tuesday, Unity Technologies unveiled a number of new updates and features to help support VR and AR creators around the world developing interactive 3D, VR and AR experiences. Recruiters can also post jobs and target a pool of highly-sought Unity talent.

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The Ghost Howls

NOVEMBER 9, 2023

The use case is similar to other systems that are becoming popular now: give the user a big virtual display in front of him. More info Google may still be working at Project Iris Some months ago a rumor claimed that Google had stopped working on Project Iris, its project devoted to the creation of augmented reality glasses.

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VRScout

MARCH 12, 2018

Adobe executive Mark Asher said AR was the company’s “next big step” and they planned to bring AR features “to the market as fast as we can,” in an interview with VRScout. AR places 3D images in your surroundings you see through a headset or phone. “It’s not as bulky. Image/Video Credit: Adobe .

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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VRScout

FEBRUARY 2, 2021

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice.

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The Ghost Howls

JULY 29, 2019

There are some typical questions that arise in the mind of the AR enthusiasts of the world: how is it? For this purpose, it has created a reference design for an AR headset dubbed North Star , giving full instructions on how everyone can build one at home. There is not even an assembly kit like with Google Cardboards.

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ARPost

MARCH 3, 2020

Over the past few years, AR and VR technologies have matured significantly. Since 2017, we’ve been able to see significant growth in the adoption of AR and VR across different industries. In 2019, the number of people using AR has increased by 9.1 In 2019, the number of people using AR has increased by 9.1 ARVR Academy.

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Education AR Google Industry 268

The Ghost Howls

APRIL 15, 2025

This week, we had quite a lot of interesting news about all the major players: Apple, Meta, Google, and Valve. He claims that Apple CEO Tim Cook is working hard to release AR glasses before Meta. Everyone is conscious that this will take years to happen , but it seems the AR races have started.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. For Qualcomm partners like Lynx, Sony and XREAL, we are opening a path for the development of a wide array of Android XR devices to meet the diverse needs of people and businesses.

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The Ghost Howls

JANUARY 13, 2021

It comes out from the passion of someone that has just discovered how immersive realities are beautiful, or maybe from the mind of a student that has just finished the university and wants to find a dream job in AR or VR. Immotionar and the first contact with AR and VR. Some people even ask if I can become their mentor.

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VRScout

JULY 19, 2023

One of the most famous video games of all time returns as an immersive AR experience for smart devices. According to Google, enemies will appear from behind nearby buildings and landscapes and react to real-world conditions in real time. Of course, you can always just kick back and capture a few AR selfies.

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The Ghost Howls

FEBRUARY 18, 2021

Kura promises to deliver lightweight AR glasses with astonishing features like 150° FOV, 8K resolution per eye, and outdoor use thanks to some breakthrough innovations they are working on. They could make AR enter a new immersive phase that leads towards mainstream adoption. It’s like 2 years (!!) What is Kura’s story?

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