The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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ARPost

APRIL 27, 2022

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. AR-aided apps can transform industries ranging from e-commerce and tourism to training and education.

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The Ghost Howls

SEPTEMBER 7, 2019

The nReal glasses are one of the most interesting AR gadgets of this year. They have been revealed at CES , and I have personally tried them in Beijing some months ago, and in my review , I hig h lighted how they are not only very light and trendy, but they can also provide very bright holograms.

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The Ghost Howls

DECEMBER 9, 2024

A VPS system detecting visual features in the surrounding environment (Image by Google) VPS stands for Visual Positioning System. your phone) in relation to a physical place, so that you can correctly interact with AR content that is put in that place. If you are playing an AR experience in a room, they are the way to go.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. I’ve been writing about it for over a year, and working on related products at Unity for much longer. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Mike Boland, AR Insider.

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Road to VR

MAY 11, 2023

Google has announced an upcoming AR game, Space Invaders: World Defense , which is built as a showcase of the company’s latest AR tool. Over the last few years Google has been steadily working on its AR developer toolset, ARCore.

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ARPost

JUNE 15, 2020

According to Statista research , projects for 2023 place AR technology value at more than 18 billion US dollars, while mobile AR user growth should hit 2.4 Meanwhile, AR is useful in many different fields. To do so, you’ll need the right AR SDK. AR object-orientation depends on marker positioning. Location-Based.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR.

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Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Built by George Michael Brower with friends at Google Creative Lab. Built with Unity and ARCore. Built by Jane Friedhoff with friends at Google Creative Lab using Unity and ARCore. Morph Face.

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VRScout

AUGUST 29, 2017

AR is happening. Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. Google has been investing heavily on the hardware side with Tango, requiring specialized devices to augment our reality.

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Road to VR

NOVEMBER 6, 2017

Google today released a new spatial audio software development kit called ‘Resonance Audio’, a cross-platform tool based on technology from their existing VR Audio SDK. Resonance Audio aims to make VR and AR development easier across mobile and desktop platforms. Image courtesy Google. update earlier this year.

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Road to VR

MARCH 20, 2018

During the Google Developer Day presentation at GDC 2018, Product Manager Clementine Jacoby and Engineering Lead Patrick Donelan at Google Maps presented the team’s progress in bringing their technology and data to game developers. Image courtesy Google.

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AR Insider

JULY 9, 2021

Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.

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Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above. Virtual objects remain accurately placed.

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Road to VR

MAY 1, 2017

During the opening presentation at today’s Unity Vision Summit, Nathan Martz, Developer Platforms Product Manager at Google, took to the stage to talk about new tools that the company is releasing to help developers create high-performance apps for Daydream, Google’s high-end Android VR platform. Instant Preview.

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The Ghost Howls

MARCH 18, 2025

Niantic will now focus all its efforts on its geospatial tech , which mixes AI, AR, spatial intelligence, and geolocation. Im happy about it because if Niantic made this operation it means it believes AR is going to become profitable soon-ish (maybe in 3 years). This will let Google enrich its content library pretty fast.

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AR Insider

JUNE 3, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . 5 things you need to know before designing 3D models for AR. But, creators who keep these five things in mind will be more successful with their augmented reality (AR) projects. by Andy Gstoll.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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AR Insider

JULY 10, 2020

Like other areas of digital transformation, will new habits and discoveries form during this period that are semi-permanent? As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” An important offshoot of this trend involves AR Commerce.

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Road to VR

MAY 1, 2017

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. billion in 2016 alone. Photo courtesy VRLA. I’m going to assume we agree on that.

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ARPost

JULY 26, 2023

As Space Invaders turns 45, TAITO teams up with Google and UNIT9 to give its players an elevated AR gaming experience with Google’s ARCore Geospatial API. TAITO and Google partnered with global production and innovation studio UNIT9 to transform Space Invaders into an immersive AR game in honor of its 45th anniversary.

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ARPost

AUGUST 13, 2021

Available through the App Store and Google Play , visitors to the garden can share memories, convey anger, express their sorrow, explore their feelings, or simply experience the moment in honor of Breonna. Lady PheOnix pointed out the generous support they received from Microsoft , Unity , and Metastage.

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VRScout

NOVEMBER 1, 2016

During the first-day of the Unite 2016 conference in Los Angeles Tuesday, Unity Technologies unveiled a number of new updates and features to help support VR and AR creators around the world developing interactive 3D, VR and AR experiences. Recruiters can also post jobs and target a pool of highly-sought Unity talent.

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VRScout

MARCH 12, 2018

Adobe executive Mark Asher said AR was the company’s “next big step” and they planned to bring AR features “to the market as fast as we can,” in an interview with VRScout. AR places 3D images in your surroundings you see through a headset or phone. “It’s not as bulky. Image/Video Credit: Adobe .

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The Ghost Howls

NOVEMBER 9, 2023

The use case is similar to other systems that are becoming popular now: give the user a big virtual display in front of him. More info Google may still be working at Project Iris Some months ago a rumor claimed that Google had stopped working on Project Iris, its project devoted to the creation of augmented reality glasses.

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VRScout

FEBRUARY 2, 2021

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. IBM predicts that AI will unlock the next generation of interactivity for XR experiences, describing in the 2021 Unity Technology Trends Report that the maturity of AI will play a key role beyond hand tracking, and into the world of voice.

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The Ghost Howls

MAY 10, 2019

Google I/O 2019 has just finished and has all been about new augmented reality features. Well, you are in the right place… Google ARCore. It works quite well, but it can be used only by the most recent phones that have been certified by Google for ARCore (all the other ones, can try this hack ).

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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The Ghost Howls

JANUARY 4, 2025

Unluckily, we have not much more than that and to discover more the UI of the OS and its apps, we need to wait for more material to be shared by Google. There is a Unity SDK, so it is also possible to create a VR game (e.g. This is the claim of the initiative: AR/VR creators, this survey is for you.

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ARPost

MARCH 3, 2020

Over the past few years, AR and VR technologies have matured significantly. Since 2017, we’ve been able to see significant growth in the adoption of AR and VR across different industries. In 2019, the number of people using AR has increased by 9.1 In 2019, the number of people using AR has increased by 9.1 ARVR Academy.

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VRScout

JULY 19, 2023

One of the most famous video games of all time returns as an immersive AR experience for smart devices. According to Google, enemies will appear from behind nearby buildings and landscapes and react to real-world conditions in real time. Of course, you can always just kick back and capture a few AR selfies.

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The Ghost Howls

JANUARY 13, 2021

It comes out from the passion of someone that has just discovered how immersive realities are beautiful, or maybe from the mind of a student that has just finished the university and wants to find a dream job in AR or VR. Immotionar and the first contact with AR and VR. Some people even ask if I can become their mentor.

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The Ghost Howls

FEBRUARY 23, 2022

But these posts have had another unexpected side effect: the people that were not interested in developing a passthrough AR application (because they are not developers, or because they have not the time), wanted to experience it anyway and started asking me for the APK of my passthrough app. Why am I sharing this app?

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ARPost

NOVEMBER 15, 2021

The Auggie Awards are a highlight event at AWE. The main ceremony took place last Wednesday evening, but the awards for Best in Show VR, Best in Show AR, and the Awesome Award were awarded at the AWE closing ceremony on Thursday. See Also: Dedicated AR and VR Accessories Manufacturers. Best Creator & Authoring Tool.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. For Qualcomm partners like Lynx, Sony and XREAL, we are opening a path for the development of a wide array of Android XR devices to meet the diverse needs of people and businesses.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. Inspired by Google’s cardboard headset, ZapBox was conceived in 2014 as a way to meet consumers where they were at.

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The Ghost Howls

MARCH 22, 2022

It was even featured on Google News. Image by Google). Google acquires micro-LED startup Raxium. This week Google has performed another strategic move towards the development of its future XR glasses. It has acquired the startup Raxium, whose expertise is manufacturing micro-LED for AR/VR devices.

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