XR Today - Augmented Reality tag

MAY 16, 2024

During Google I/O 2024, a developer-focused product showcase, the firm unveiled new Geospatial Creator AR tools to boost location-based immersive experiences this week. Google also leverages its Maps application to allow smartphone users to operate AR content via integrated services such as Street View and Lens.

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VRScout

JULY 19, 2023

One of the most famous video games of all time returns as an immersive AR experience for smart devices. According to Google, enemies will appear from behind nearby buildings and landscapes and react to real-world conditions in real time. Of course, you can always just kick back and capture a few AR selfies.

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ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. See Also: 6 Brands That Use AR and VR Advertising Successfully.

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The Ghost Howls

NOVEMBER 5, 2024

Top news of the week (Image by Android Authority) Google is adding XR support to Play Store in preparation for the launch of the Samsung headset A report from Android Authority highlights that XR support is being added to the Google Play Store. Someone in the community already built a Unity plugin for it.

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The Ghost Howls

SEPTEMBER 7, 2019

The nReal glasses are one of the most interesting AR gadgets of this year. They have been revealed at CES , and I have personally tried them in Beijing some months ago, and in my review , I hig h lighted how they are not only very light and trendy, but they can also provide very bright holograms.

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VRScout

NOVEMBER 1, 2016

During the first-day of the Unite 2016 conference in Los Angeles Tuesday, Unity Technologies unveiled a number of new updates and features to help support VR and AR creators around the world developing interactive 3D, VR and AR experiences. Recruiters can also post jobs and target a pool of highly-sought Unity talent.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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ARPost

JUNE 15, 2020

According to Statista research , projects for 2023 place AR technology value at more than 18 billion US dollars, while mobile AR user growth should hit 2.4 Meanwhile, AR is useful in many different fields. To do so, you’ll need the right AR SDK. AR object-orientation depends on marker positioning. Location-Based.

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Upload VR

JULY 16, 2024

A group that helped open source a fork of Google's Tilt Brush is doing the same to 3D modeling platform Blocks. Open Blocks follows Open Brush from the Icosa Foundation as an open source version of Google's abandoned VR art tools. The original open source files are already available on Github.

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ARVR

JUNE 29, 2022

VR AR Assicuation Global summit 2020 Between 1st and 3rd of June 2020, we had the annual summit of the VR AR Association. Worldwide Point Cloud to be Used by Users” Immersal : collaboratively turning the world into a point cloud, which is ready for location-based AR content. This is something Google doesn`t yet have.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. During the keynote, CEO Sundar Pichai and his collaborators announced interesting features both for AR and VR.

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XR Today - Augmented Reality tag

MAY 27, 2024

Google I/O 2024 is one of the tech giant’s most exciting annual events for a few reasons. Not only does it give us plenty of updates on new devices and development tools from Google, but it’s also where the company announces some of its most exciting innovations.

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. I’ve been writing about it for over a year, and working on related products at Unity for much longer. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Mike Boland, AR Insider.

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ARVR

JUNE 26, 2020

Story is written in the middle of May 2020, I’ll try to update it as the new versions of Unity/ARCore/ARFoundation come out. Some of it’s features are fragmented between ARCore and ARKit Supported devices. Official documentation is also out of date and ignores newer versions of Unity. Prerequisites Latest Unity 2019.4.x

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The Ghost Howls

NOVEMBER 9, 2023

The use case is similar to other systems that are becoming popular now: give the user a big virtual display in front of him. More info Google may still be working at Project Iris Some months ago a rumor claimed that Google had stopped working on Project Iris, its project devoted to the creation of augmented reality glasses.

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Road to VR

AUGUST 30, 2017

Google released a preview version of ARCore for Android yesterday, the company’s answer to Apple’s ARKit. Built by George Michael Brower with friends at Google Creative Lab. Built with Unity and ARCore. Built by Jane Friedhoff with friends at Google Creative Lab using Unity and ARCore. Morph Face.

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AR Insider

JULY 9, 2021

Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.

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XR Today - Mixed Reality tag

AUGUST 30, 2024

Furthermore, this week, Meta controversially announced the discontinuation of Spark, its well-known AR content creation and development suite for distributing AR content on Meta’s social media services, to focus on AR smart glasses. This move may be part of Meta’s efforts to focus on AR smart glasses in the future.

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ARPost

MARCH 3, 2020

Over the past few years, AR and VR technologies have matured significantly. Since 2017, we’ve been able to see significant growth in the adoption of AR and VR across different industries. In 2019, the number of people using AR has increased by 9.1 In 2019, the number of people using AR has increased by 9.1 ARVR Academy.

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AR Insider

JULY 10, 2020

Like other areas of digital transformation, will new habits and discoveries form during this period that are semi-permanent? As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” An important offshoot of this trend involves AR Commerce.

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VRScout

AUGUST 29, 2017

AR is happening. Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. Google has been investing heavily on the hardware side with Tango, requiring specialized devices to augment our reality.

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Road to VR

JULY 17, 2024

Google announced that Blocks , the 3D asset creation tool released for VR in 2017, is following in the footsteps of Tilt Brush by going open source. The Icosa Foundation is also known for developing Open Brush and Google Polygon replacement Icosa Gallery. ” The open source archive of the Blocks code can be found on github.

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AR Insider

JUNE 3, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . 5 things you need to know before designing 3D models for AR. But, creators who keep these five things in mind will be more successful with their augmented reality (AR) projects. by Andy Gstoll.

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XR Today - Augmented Reality tag

MAY 22, 2023

Augmented reality (AR) is becoming increasingly common in everyday life. Endless smartphone apps now feature AR functionality. As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality.

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The Ghost Howls

OCTOBER 12, 2020

At the same time, Facebook could have an approach similar to the one that Google has with Android: theoretically you can use an Android phone without a Google account, but good luck in doing it : since my phone is Chinese, I don’t have Google services and I can assure you that it is a true pain in the a**. Image by Google).

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Road to VR

MARCH 20, 2018

During the Google Developer Day presentation at GDC 2018, Product Manager Clementine Jacoby and Engineering Lead Patrick Donelan at Google Maps presented the team’s progress in bringing their technology and data to game developers. Image courtesy Google.

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ARVR

JANUARY 6, 2023

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

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Road to VR

NOVEMBER 6, 2017

Google today released a new spatial audio software development kit called ‘Resonance Audio’, a cross-platform tool based on technology from their existing VR Audio SDK. Resonance Audio aims to make VR and AR development easier across mobile and desktop platforms. Image courtesy Google. update earlier this year.

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UploadVR Between Realities podcast

FEBRUARY 28, 2017

At GDC 2017, Unity held a keynote discussing their impact on the gaming industry, future updates to the engine, and much more. The two played a match against each other, which was won by the Green Ranger of course, and then they shared another announcement for Unity 5.6. For Android and iOS, 5.6 as part of the beta as of today.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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XR Today - Augmented Reality tag

MAY 29, 2024

An augmented reality workshop isn’t just an excellent tool for developers and vendors planning to create AR apps. With workshops, business leaders can empower team members to create and customize AR apps for collaboration, product development, and more. billion by 2031.

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Road to VR

JUNE 12, 2023

So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Make no mistake, this no compromise MR device appears to get many things right for AR at a premium cost. No doubt (and if rumors are true) there were many debates at Apple HQ about VR.

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ARPost

JUNE 17, 2021

The company PhotonLens was announced in November of 2020 to bring consumer AR to the world, specifically the Americas and Europe. However, AR fitness was at the forefront, as we’ve come to expect from PhotonLens. “We It Will Take the Entire AR Community”. The AR revolution” was a theme throughout the presentation.

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ARPost

OCTOBER 29, 2019

Since the market size of augmented reality solutions is expected to reach $209 billion by 2022, it’s no surprise AR is a trend for a handful of industries like gaming, media and entertainment, advertising, and others. What Is a Location-Based AR Application? Influence of AR on Various Domains. Healthcare. Entertainment.

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Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above. Virtual objects remain accurately placed.

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The Ghost Howls

MARCH 1, 2024

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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The Ghost Howls

DECEMBER 26, 2023

Speaking with the journalist Alex Heath, Boz claimed that Meta will unveil a very expensive prototype for AR glasses already in 2024. Considering that many companies are working on XR devices, saying that Meta is going to show the most advanced thing created by humankind is pretty bold. All of this sounds very… futuristic.

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