VRScout

OCTOBER 6, 2021

Explore the City of Boston to discover a wide variety of AR fashion designs from local designers, photographers, and stylists. Those lucky enough to be in the area can explore 62 incredible AR designs located at various scenic and public locations throughout the city. . Each piece of AR fashion was created by a local Boston local.

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VRScout

OCTOBER 26, 2020

Sam Smith’s latest single comes with an AR experience available exclusively through Spotify. To inject the album with a bit of interactivity, Smith has partnered with POWSTER, Universal Music Group, and Capitol Records UK for an 8th Wall-powered AR experience that can only be unlocked through Spotify. .

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VRScout

MAY 24, 2022

Today marks the first day of Niantic’s inaugural Lightship Summit, an annual two-day event dedicated to its international community of AR (augmented reality) developers. ” Niantic accumulated scans from existing developers, surveyors, and players and used the data collected to begin constructing its AR map.

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VRScout

JUNE 3, 2021

Spice up your video calls with AR games and party hats. During Facebook’s F8 Developer Conference, the company announced that it will be launching a new category of AR (augmented reality) experiences that will help transform standard video calls into fun interactive AR parties using its new Multipeer API. .

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VRScout

AUGUST 9, 2021

has released a new mobile app on iOS & Android devices that lets you partner up with the Dark Knight himself and take on some of Gotham’s greatest villains in immersive AR. This includes everything from AR storytelling features and Batman Bat-Tech-themed video content to AR face filters and digital comics. Warner Bros.

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VRScout

DECEMBER 14, 2022

Ahead of the release of their 8th studio album entitled Cracker Island , the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars. Image Credit: Google x Gorillaz.

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ARPost

DECEMBER 27, 2021

AT&T has recently partnered with Meta to launch a new 5G-enabled AR game on Messenger and Instagram. During a video call on Messenger or Instagram, open the effects menu by tapping the smiley face icon and find Warp Speed Worm in the Group Effects. Nod your head to begin the game and move your head to steer the AR worm.

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VRScout

JULY 7, 2021

Since its launch in 2016, 8th Wall has changed the way we access AR experiences, utilizing WebAR technology to remove the need for third-party apps or downloads. All you need is a smartphone with a camera and a web browser to access amazing AR effects. Brands can and even try out WebAR experiences directly from the Partners page.

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VRScout

MARCH 29, 2023

The new Dungeons & Dragons film is getting rave reviews from both critics and audiences and ARcana , a new augmented reality (AR) powered D&D experience, is coming soon to smartphones and tablets. Moving forward, the company plans on implementing support for future AR glasses as well as popular VR headsets.

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VRScout

MARCH 25, 2022

Snap Inc’s AR Spectacles glasses are nothing short of black magic. The latest Spectacles design was the first to include built-in AR (augmented reality) functionality, allowing the wearer to interact with existing Snapchat AR Lenses straight from the glasses in real-time. First announced back in 2016, Snap Inc.’s

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The Ghost Howls

MARCH 13, 2025

Lightweight glasses The first lightweight (AI) smartglasses that I tried there have been Rokid Glasses , the latest device by Rokid, one of the leading companies in AR. These are very lightweight smartglasses that have speakers, a monochrome green waveguide display for notifications and small texts, and a camera to shoot photos and videos.

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VRScout

SEPTEMBER 27, 2021

Researchers claim that AR-powered “exposure therapy” can assist those suffering from an unrealistic fear of arachnids. The participants in the group using Phobys showed a significant reduction of fear and disgust of spiders – both in the real-life situation and the questionnaires! of the global population.

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XR Today - Virtual Reality

NOVEMBER 11, 2024

” Ibrahim explained that the Immersive Tech Africa team first started an online webinar group inviting guest speakers to share challenges and experiences, which then “grew into a community, where we now decided to register it as an official nonprofit.” I’m glad to see that some of these organizations are moving so fast.

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VRScout

JANUARY 15, 2023

AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign. The company behind those famous french fries and Big Macs aims to connect with its consumers through an immersive metaverse experience and a cool augmented reality (AR) filter. For more information visit here.

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VRScout

MAY 3, 2022

With the world slowly opening up back up, attendance at live attendance at PGA Tour events is once again on the rise, and event organizers hope to keep that momentum going with a new interactive AR experience designed specifically for in-person spectators. This isn’t the first time the PGA Tour has experimented with AR technology.

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VRScout

APRIL 7, 2023

Those responses are then layered over the users’ real-world environment using Brilliant Labs’ Brilliant Monocle , a hackable AR lens that can be clipped onto virtually any pair of consumer glasses. The technology may be coming sooner than you think. The technology may be coming sooner than you think. An improv class?

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AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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XR Today - Augmented Reality tag

NOVEMBER 4, 2024

According to a Reuters report this week, Walt Disney is doubling down on its dedication to emerging XR technologies by creating a new group to focus on developing AR and AI solutions. The media giant has previously taken various small steps towards AR/VR/MR adoption and research, with the new dedication taking those steps forward.

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VRScout

APRIL 9, 2022

A new AR (augmented reality) experience has opened at Holey Moley Golf Club in Darlinghurst, Australia that allows visitors to compete in a variety of one-of-a-kind games. For those lucky enough to find themselves in the Darlinghurst area, bookings for La Di Darts are available now at ladidarts.com.au. Image Credit: Funlab.

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VRScout

JANUARY 10, 2023

Last week during CES 2023, the French beauty company L’Oréal revealed Brow Magic, a new device that is capable of “drawing” eyebrows on your face using augmented reality (AR) technology. And this future will be made more accessible by technology,’ said Nicolas Hieronimus, CEO of the L’Oréal Groupe.

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VRScout

MARCH 28, 2022

The program will cover everything from VR and AR to immersive journalism. NEM’s goal is to teach and support students, from reporters to artists to entrepreneurs and engineers, who are pursuing careers across the burgeoning creative technology sector. Students will also join incubators to solve real-world issues. . Image Credit: ASU.

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ARPost

DECEMBER 24, 2021

In a bid to give us a glimpse of the past, USA TODAY launched Seven Days of 1961 , a multimedia series that also offers an AR experience of the pivotal events that transpired in May 1961. The Freedom Riders were a group of white and Black American civil rights activists who joined the Freedom Rides in 1961. Trouble in Alabama.

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VRScout

FEBRUARY 1, 2022

AR is changing the fashion industry in ways we could have never imagined thanks to tools like Len Studio that allow creators to combine cloth physics, refraction math, full-body tracking, and collision data to bring clothing to life in a digital form. You can also wear digital garmets in AR using your smartphone.

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VRScout

JUNE 23, 2022

It was back in 2019 that IKEA first introduced the ability to preview furniture in AR using its IKEA Place app. Gone are the days of having to visit a store in-person to shop. The post You Can Now Delete Your Furniture Using IKEA’s AR App appeared first on VRScout. For more information visit here. Image Credit: IKEA.

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VRScout

MARCH 23, 2023

the company behind Snapchat and Snap Spectacles , this week announced a new enterprise solution that allows businesses of various sizes to incorporate Snap’s augmented reality (AR) technology into their respective channels. ARES’ first group of participating businesses include Gobi Cashmere, Goodr, and Princess Polly.

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Upload VR

JANUARY 31, 2025

Apple has canceled AR glasses that would have required a connection to a Mac (or originally, Apple had hoped, your iPhone), Bloomberg's Mark Gurman reports. He goes on to say that it would have been a transparent AR optics device, not camera passthrough.

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ARPost

MAY 3, 2022

Get ready to see the future of augmented reality with the next generation of AR glasses. The two companies combine their technologies to bring us the next level of AR experiences through state-of-the-art augmented reality and mixed reality wearables. The Next-Generation AR Glasses. Dispelix DPX – Selva.

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VRScout

SEPTEMBER 2, 2022

Thanks to the IVAS system, however, smaller groups can perform more complex operations without skipping a beat. The post The US Army Is Testing AR Tech For Armored Vehicles appeared first on VRScout. Normally, an operation of this scale would require a company-sized force. Image Credit: U.S. Army photo by Spc.

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XR Today - Virtual Reality

JANUARY 22, 2025

Technology adoption can start at home for many business leaders, and seeing NVIDIA GeForce NOW appear on PICO headsets only fuels support for such XR-parallel technologies in the workplace, therefore driving AR/VR/MR adoption.

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VRScout

OCTOBER 27, 2021

Travel back in time to learn more about the heroic deeds of Marvel Studios’ latest group of gorgeous super people. Before you watch the film, you can learn more about this new ensemble of heroes with Marvel Studios’ first official ‘AR Story Experience,’ Eternals: AR Story Experience.

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VRScout

MAY 10, 2022

AR technology isn’t helping just human patients. Vet CT, a veterinary technology (“VetTech”) based out of Cambridge, United Kingdom, has partnered with the Pennard Vet Clinic on a trial program demonstrating the practical use-cases of AR technology in the veterinary office. Image Credit: VetCT.

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ARPost

AUGUST 28, 2021

When you think about American VR/AR technology centers, where do you think of first? While Orlando has been a technology center for decades, it might also be a VR/AR technology center. The Orlando Tech Council is a tech-focused group within the larger OEP. The VR/AR Association and the OEP. California? How about Orlando?

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ARPost

AUGUST 10, 2021

The Heart of London Business Alliance (HOLBA) set out to use AR art pieces to let viewers view art outdoors. In addition to being a great way to get around COVID closings, AR art is hugely accessible and makes the outdoors itself part of the context of various pieces. The AR Art of London. Building Out the Team.

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XR Today - Virtual Reality

OCTOBER 29, 2024

This week, Avantis continues its expansion mission, bringing its brand of immersive learning to worldwide education institutions and groups by recently debuting new ClassVR integrations at the Los Angeles Unified School District (Los Angeles Unified). For example, earlier this year, Avantis introduced its Eduverse products to the St.

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VRScout

APRIL 27, 2022

XRHealth brings its unique VR/AR therapy to the United States. XRHealth, a VR/AR technology company specializing in digital healthcare, today announced plans to bring its unique XR therapy to ASD (autism spectrum disorder) patients located in the United States. Image Credit: XRHealth.

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Road to VR

MARCH 14, 2023

ZEISS, the German optical systems manufacturer, announced it’s acquired majority share of the joint venture Tooz Technologies , an AR/VR optics creator founded by Zeiss and Deutsche Telekom in 2018. Zeiss is now sole owner of the startup.

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. The site can provide great value if you are an XR vendor, user, or just interested in dipping your toes in the water.

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