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Holo-Light Launches ARES AR Workspace for Engineering and Industrial Design

ARPost

Now, they have an advanced tool of the trade – the ARES AR workspace developed by Holo-Light. What Is ARES? ARES stands for Augmented Reality Engineering Space. With this AR workspace, the company wanted to offer engineers and industrial designers a powerful and collaborative tool that helps eliminate design errors.

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Microsoft HoloLens Patents Let You Change the Color of Your World and Create a Shareable Virtual ‘Anchor’

VRScout

Two new patents from Microsoft show research centered on creating a way to change the color of real-world objects in augmented reality and place virtual “anchor” objects you can share with presumably other users of their HoloLens mixed reality headset.

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Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

Microsoft Technology Licensing LLC. Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. Depth mapping with a head mounted display using stereo cameras and structured light. . % Change.

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Samsung to Reveal AR Glasses Prototype – Reports

XR Today - Augmented Reality tag

That is according to the Korean news publication Yonhap News Agency, which believes the AR glasses will be showcased alongside its Samsung Galaxy S25 launch event Galaxy Unpacked. We do know that Qualcomm announced last month that it is designing AR smart glasses with Samsung and Google that can be powered by your smartphone.

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The Current State Of The VR/AR Patent Landscape

VRScout

A comprehensive breakdown of the VR/AR patent process. Virtual and artificial reality technologies are changing the world. In the very near future, virtual reality headsets are expected to significantly shift the way consumers work, experience entertainment, make purchases, and participate in social activities.

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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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Back Away from the Burger! Microsoft Combats Overeating with AR Patent

Next Reality AR

Ben & Jerry's addicts rejoice: Microsoft just won a patent for AR glasses that could help to combat overeating. It is described as:A see-through, head mounted display and sensing devices cooperating to provide feedback on food items detected in the device field of view.