Remove AR Remove Head Mounted Display Remove Unity
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Unity CEO: VR Will Get Huge, But Devs Need to Survive and Avoid Hype Until it Does

Road to VR

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. billion in 2016 alone. Photo courtesy VRLA. I’m going to assume we agree on that.

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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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‘Modbox’ AR to Arm You With an Arsenal of Virtual Objects to Create Useful & Fun AR Apps

Road to VR

Developer Lee Vermeulen didn’t wait for VR headsets like the Vive Pro to get an AR function , but rather strapped a stereoscopic Zed Mini to his original HTC Vive in effort to push Modbox forward into augmented reality. ” Modbox AR Experiments. Drone battle in the living room anyone?:

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Rethinking Reality With ThinkReality’s Nathan Pettyjohn and Lenovo’s Bill Adams

ARPost

The company’s commercial AR/VR Lead, Nathan Pettyjohn, who is also the president of the VR/AR Association , reached out to share the good word. ThinkReality. “ [ ThinkReality] is our brand within Lenovo for our commercial AR and VR solutions,” Pettyjohn said in a recent video interview. The A6 AR Headset.

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Top 50 Terminologies related to AR/VR

ARVR

This list is a compilation of AR/VR terminologies from all over the web. user-defined points of interest upon which AR objects are placed. user-defined points of interest upon which AR objects are placed. Anchors are created and updated relative to geometry (planes, points, etc.) Augmented Reality (AR) ?—?a

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Veteran VR Developers Reveal How Gaming Influences Enterprise XR Services

XR Today - Virtual Reality

The real-time 3D engines powering AR/VR/MR applications, like Unreal and Unity, found fame and traction as gaming development tools. Now, these services are leveraged to create enterprise solutions. For example, Unity is a critical component of the workplace-focused Vision Pro.

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The XR Week Peek (2025.02.18): Ray-Ban Meta sold 2M devices, Meta may be working on humanoid robots, and more!

The Ghost Howls

It is not by chance that is Reality Labs working on it: the data collected from AR and VR headsets, and also from the Project Aria glasses, can be very precious to train these robots. Now the same company is launching Wonderland Cloud, a hosting service dedicated to WebXR applications.