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Houston’s ITC Expo to Showcase Business-focused VR/AR Solutions, November 6th–7th

Road to VR

The Immersive Technology Conference (ITC) , soon to be hosted at the University of Houston on November 6th & 7th, is an event built around a paradox. Its focus—VR and AR in business and industry—is both decades old and still in its infancy. Image courtesy ITC and Jason Chang: JTC Pictures.

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Startup 1RIC Serves Up AR Volumetric Videos of Vic Mensa, Poppy, & More via Jadu iPhone App

Next Reality AR

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. Don't Miss: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are Filmed at Metastage, one of Microsoft's Mixed.

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Save the Date for the Most Important XR Events in Q3 and Q4 2022

ARPost

Even though its focus is on new computer graphics technology, it covers many other relevant XR topics, such as privacy and safety in AR and VR, rapid prototyping of XR experiences, haptics, and digital twins. Where: Houston, Texas, USA. Some of the previous TECHSPO attendees include Microsoft, Meta, IBM, Twitter, and Verizon.

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Microsoft Now Hosts Free HoloLens Demos Across US & Canada

Road to VR

Haven’t been able to make it to any of the big gaming expos (or you don’t know anyone with the $3,000 AR headset)? Microsoft Stores across the US and Canada are now hosting free HoloLens demos, so you can finally see what the hubbub is all about. Houston, The Galleria. Chandler, Chandler Fashion Center.

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NBA to Broadcast 26 Games Live in VR This Season via NextVR

Road to VR

Starting next month, the NBA and NextVR will be broadcasting 26 basketball games live in VR, some of which are free to watch for US-based users with a VR headsets. The VR viewing schedule tips off October 26th with the New Orleans Pelicans vs. the Houston Rockets, and will feature a top game each week throughout the NBA regular season.

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This All-Female Founders Pitch Event Was Held in VR

VRScout

These founders are a well-rounded group of leaders and entrepreneurs with a variety of focuses— from combining brain control interfaces with VR for wellness, to creating the world’s first search engine for immersive content, to using AR to accelerate skill sets and reduce costs in the construction industry.

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The Shape of XR to Come: Recognising XR Success at Industry-Focused Events

XR Today - Mixed Reality tag

While the mainstream rise of Apple Vision Pro, Meta Quest 3S, and Ray Ban smart glasses took centre stage for dedicated audiences, profound market shifts behind the scenes may shape the future of XR potentially towards mainstream AR wearable technology. There are many different niches in different industries.

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