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The Immersive Technology Conference (ITC) , soon to be hosted at the University of Houston on November 6th & 7th, is an event built around a paradox. Its focus—VR and AR in business and industry—is both decades old and still in its infancy. Image courtesy ITC and Jason Chang: JTC Pictures.
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. Don't Miss: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are Filmed at Metastage, one of Microsoft's Mixed.
Even though its focus is on new computer graphics technology, it covers many other relevant XR topics, such as privacy and safety in AR and VR, rapid prototyping of XR experiences, haptics, and digital twins. Where: Houston, Texas, USA. Some of the previous TECHSPO attendees include Microsoft, Meta, IBM, Twitter, and Verizon.
Haven’t been able to make it to any of the big gaming expos (or you don’t know anyone with the $3,000 AR headset)? Microsoft Stores across the US and Canada are now hosting free HoloLens demos, so you can finally see what the hubbub is all about. Houston, The Galleria. Chandler, Chandler Fashion Center.
Starting next month, the NBA and NextVR will be broadcasting 26 basketball games live in VR, some of which are free to watch for US-based users with a VR headsets. The VR viewing schedule tips off October 26th with the New Orleans Pelicans vs. the Houston Rockets, and will feature a top game each week throughout the NBA regular season.
These founders are a well-rounded group of leaders and entrepreneurs with a variety of focuses— from combining brain control interfaces with VR for wellness, to creating the world’s first search engine for immersive content, to using AR to accelerate skill sets and reduce costs in the construction industry.
While the mainstream rise of Apple Vision Pro, Meta Quest 3S, and Ray Ban smart glasses took centre stage for dedicated audiences, profound market shifts behind the scenes may shape the future of XR potentially towards mainstream AR wearable technology. There are many different niches in different industries.
In a recent panel talk at the Augmented Enterprise Summit (AES) 2023, Dr Chris Parkinson, Chief Executive and Co-Founder, RealWear , discussed the benefits and rise of the assisted reality (aR) wearables market. Speaking at the event, he explored the potential of aR devices for frontline workers in a panel discussion.
ROSE , a minority-owned New York-based digital agency focused on AR, worked with XR platform 8th Wall to create a digital model of the historic Edmund Pettus Bridge and augment every step with historically significant media and information regarding the civil rights movement of the 1960s. Microsoft’s Immersive Museum.
The tipping point is not quite there yet; however, despite the marketing force for smart glasses becoming supercharged for the first time, other firms are struggling to keep legacy devices alive. The first is WinGet integration, which enables users to download Microsoft Store apps after the storefront’s retirement.
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