Road to VR

MARCH 18, 2025

Meta has finally released the long-awaited Passthrough Camera API for Quest, which gives developers direct access to the headset’s passthrough RGB cameras for better scene understandingkickstarting the next generation of more immersive mixed reality experiences on Quest.

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AR Insider

APRIL 9, 2025

Chrono Craft is a fleet of 20-seat immersive buses that dont just tour the Yuanmingyuan Park in Beijing they transform it into a living, shared theater. This post appeared first on AR Insider. The creators tell us how they did it.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Kumar continued: “Being people-led means we start with the human need, and often, a combination of technologies like AI, GenAI, AR and Immersive Commerce, is key to the solution.

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AR Insider

DECEMBER 19, 2024

As a veteran of immersive shopping, he's now CTO of SuperDNA 3D Lab and joins us on the latest AR Insider Innovators episode. This post appeared first on AR Insider. The 3D commerce playbook is quickly evolving. And no one knows it better than Mike Festa.

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AR Insider

JANUARY 11, 2024

3D and AR product visualization not only transform shopping but the metrics that define performance. How do the KPIs need to evolve in the age of immersive commerce? This post appeared first on AR Insider.

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AR Insider

SEPTEMBER 11, 2023

As immersive tech evolves it's increasingly important for women to be part it. How do we change that, and encourage immersive pursuits among women? This post appeared first on AR Insider. However, they're still underrepresented.

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AR Insider

OCTOBER 9, 2023

How much do brands spend on immersive marketing campaigns such as sponsored AR lenses and VR ad placements? This post appeared first on AR Insider. Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence.

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AR Insider

OCTOBER 24, 2024

Walmart recently crystalized its immersive tech integrations in a formal program. Known as Adaptive Retail, it includes several parts AR and several parts AI. This post appeared first on AR Insider. We break down drivers & dynamics.

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The Ghost Howls

DECEMBER 9, 2024

As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. Disclaimer: this is a paid article built in collaboration with Immersal. If you are playing an AR experience in a room, they are the way to go. Why do we need VPS?

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XR Today - Virtual Reality

FEBRUARY 11, 2025

While headset news dominates and steals headlines, the ways in which immersive RT3D technology is used today reach many users in manufacturing, industrial, factory operations, and more. As use cases emerge, grander deployments of immersive solutions will follow. The XR world is a growing space of opportunity.

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VRScout

MAY 9, 2023

The annual VR & AR showcase is back with an amazing lineup of immersive storytelling projects and world premieres. This will be awarded to a first- or second-time XR creator that brings new perspectives and artistic languages to immersive storytelling. To learn more about Tribeca Festival and Tribeca Immersive visit here.

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AR Insider

NOVEMBER 13, 2023

How much do brands spend on software that enables immersive product visualizations such as virtual try-ons? This post appeared first on AR Insider. Our latest Behind the Numbers installment breaks down the data from our research arm, ARtillery Intelligence.

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AR Insider

NOVEMBER 26, 2024

Use cases will expand but it's strategically starting with the most relatable one: immersive entertainment. This post appeared first on AR Insider. One question that continues to loom over Apple Vision Pro – as with any early tech product – is what’s its main draw and primary function?

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VRScout

OCTOBER 13, 2022

Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. How can brick-and-mortar establishments use immersive technology and “virtual try-on” to their advantage? This is where ZERO10’s AR Mirror comes in. For more information on ZERO10 visit here.

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AR Insider

MAY 27, 2024

AR's strengths include more immersive data visualization. This post appeared first on AR Insider. This use case has barely been unlocked, but has broad applicability from research to fintech. How will it elevate personal finance?

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XR Today - Virtual Reality

JANUARY 22, 2025

The move allows headset users to stream immersive content and applications directly to a headset without wire tethering, therefore broadening the scale of services the headset portfolio can run and access. This enables NVIDIA developers to create fully interactive experiences within Apple SwiftUI or Reality Kit applications.

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VRScout

JUNE 7, 2023

Could this immersive AR experience revolutionize the culinary arts? Earlier this month, the popular culinary livestreaming network Kittch announced that it is partnering with American technology company Qualcomm to create hands-free cooking experiences accessible via AR glasses. For more information visit here.

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AR Insider

JANUARY 1, 2024

How much is being spent by brands to promote their products through immersive AR experiences? Pulling from ARtillery Intelligence's recent Mobile AR revenue forecast, we examine AR marketing in the latest Behind the Numbers installment. This post appeared first on AR Insider.

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VRScout

MARCH 29, 2023

The new Dungeons & Dragons film is getting rave reviews from both critics and audiences and ARcana , a new augmented reality (AR) powered D&D experience, is coming soon to smartphones and tablets. You can watch the action unfold from above or zoom in to immerse yourself in the campaign from a street-level perspective.

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AR Insider

JUNE 4, 2024

Google Maps offers immersive animations at specific locations to offer deeper context or history of a given place. This post appeared first on AR Insider. The idea is to engage in deeper ways after you get to your destination. We examine drivers & dynamics.

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AR Insider

DECEMBER 28, 2023

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. This post appeared first on AR Insider. Its latest move involves collecting 3D mapping data while people use Apple Maps.

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VRScout

JUNE 22, 2023

According to a recent report by SourceJournal , Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. ’s AR Mirror / Credit: Snap, Inc. The era of immersive and sustainable fashion is upon us.”

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XR Today - Virtual Reality

NOVEMBER 11, 2024

Recently, XR Today spoke exclusively to Arome Ibrahim, Program Director of Immersive Tech Africa , a nonprofit bringing XR to the business of Africa. The Immersive Tech Africa team is “championing and supporting the next generation of emerging tech content creators on the African continent,” Ibrahim said.

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AR Insider

NOVEMBER 28, 2023

AR has spawned several sub-segments. Among them is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential? This post appeared first on AR Insider.

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VRScout

APRIL 1, 2023

Dental professionals can use 3D stereoscopic imaging and AR to make sure you’re brushing your teeth every day. Credit: NuEyes NuEyes’s NuLoupes are designed to provide users with a smooth and easy-to-use continuous magnification solution from 1x – 10x allowing for up close detailed imagery of what the user is looking at.

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VRScout

MARCH 13, 2023

Mighty Coconut’s popular mini golf metaverse, Walkabout Mini Golf , is coming to smartphones in the form of an augmented reality (AR) mobile game. The unique-sounding AR game also features full cross-play with players on Quest, PC VR, PS VR2, and Pico 4 VR headsets. For more information visit mightycoconut.com.

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XR Today - Virtual Reality

MARCH 14, 2025

If you dont already have an immersive learning strategy, youre missing out on an incredible opportunity. Countless reports and case studies have shown immersive learning has the power to accelerate skill development, improve knowledge retention, and reduce costs. Once your goals are clear, youll be ready to design an effective program.

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XR Today - Virtual Reality

SEPTEMBER 16, 2024

Recently, immersive learning service provider Avantis Education won an Educators Pick Best of STEM 2024 Award, which showcased the firm’s success in rolling out its XR tool to K-12 schools in the United States. Avantis Education specifically won the Trailblazer: Immersive Reality (AR/VR) category based on the success of ClassVR.

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VRScout

MAY 13, 2023

The future is looking bright for car-based immersive entertainment. WayRay, a deep-tech company specializing in holographic augmented reality (AR) displays for vehicles, is bringing its technology to Tesla cars for the first time, according to an official release.

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Road to VR

FEBRUARY 17, 2025

Also on the roster is Vicki Dobbs Beck, the vice president of ILM Immersive, the studio behind XR adaptations of Star Wars, Marvel, and more. Years later, Meta made up with Luckey by inviting him to see a preview of its latest AR headset (Project Orion). That includes the likes of the Vader Immortal series and Marvel’s What If?

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AR Insider

FEBRUARY 8, 2024

This post appeared first on AR Insider. For the sixth straight year, the Industrial XR Forum returns to bring spatial computing insights and best practices to the industrial enterprise.

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VRScout

FEBRUARY 23, 2023

Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. Thanks to the game, children can learn more about marine life and what happens under the surface while they are in our stores.” We are proud to have been part of this project.”

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AR Insider

MARCH 18, 2025

From 31 projects that embodied the continued evolution of immersive storytelling, Charlie Fink lists faves. This post appeared first on AR Insider. The XR Experience Exhibition at SXSW once again stood out as one of the festivals highlights.

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VRScout

MAY 9, 2023

“Get Lucky” with three new immersive experiences available in major cities across the globe. The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition.

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. The site can provide great value if you are an XR vendor, user, or just interested in dipping your toes in the water.

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XR Today - Virtual Reality

SEPTEMBER 25, 2024

SparkVR is launching augmented reality (AR) and virtual reality (VR) edtech solutions in school and universities in India. The AR and VR experiences startup, SparkVR, explains on its website that it designs solutions for ‘education’ and ‘industry’. They can see the blood flow, watch the valves open and feel the heartbeat.

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XR Today - Mixed Reality tag

NOVEMBER 20, 2024

Archaeologists at the University of Hong Kong are utilising 3D immersive technologies for excavations of ancient sites. AR and MR in Archaeology The university is leveraging MR headsets, like the Microsoft HoloLens 2 and the Meta Quest Pro, to interact with the real world and 3D models simultaneously. That is about to change!”

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