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Campaign Tracker: AR Boosts Ad Conversions 300%

AR Insider

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. P roof points continue to roll out for AR’s effectiveness as an advertising medium. This all happened in web AR with no app required.

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Qualcomm is Preparing Developers for the Coming Wave of Smartphone-tethered AR Glasses

Road to VR

Today at AWE 2021, Qualcomm announced Snapdragon Spaces XR Developer Platform, a head-worn AR software suite the company is using to kickstart a broader move towards smartphone-tethered AR glasses. The post Qualcomm is Preparing Developers for the Coming Wave of Smartphone-tethered AR Glasses appeared first on Road to VR.

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Purina AR Campaign Achieves 172M Impressions

AR Insider

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. Proof points continue to roll out for AR’s effectiveness as an advertising medium. This is happening to the tune of $1.5

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GREATS Shoes Lifts Brand Awareness 3.4x with AR

AR Insider

This is the latest in AR Insider’s Campaign Tracker series. Running semi-weekly, it examines marketing campaigns that utilize AR visualization such as product try-ons, and their results. P roof points continue to roll out for AR’s effectiveness as an advertising medium. AR continues to show efficacy on this front.

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JigSpace With ARKit Gives You AR Manuals For Just About Anything

UploadVR Between Realities podcast

We’ve seen how AR can thrive as an instructional platform before, but what if there was a singular AR app that could teach you how to work with practically anything? Imagine what the platform could one day do inside AR headsets too. Combine that with existing knowledge bases and a compelling solution is possible.

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Best Practices for Successful Mixed Reality Adoption

ARPost

It is different from VR in the sense that holograms are overlaid onto what we see in the real world directly into the wearer’s field of vision. It is also different from mobile or tablet-based AR wherein you do not have to point the camera and see the projection on a screen. Leveraging Historical Knowledge Base.

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Case Study: CareAR Streamlines Enterprise Service Management

AR Insider

AR Insider Edge is a series that spotlights partners and sponsors. This happens by upskilling front-line workers with informational overlays or remote support through AR glasses or an upheld mobile device. And in the Covid-era, enterprises are further motivated to adopt and deploy technologies that support remote interactions.