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Today at AWE 2021, Qualcomm announced Snapdragon Spaces XR Developer Platform, a head-worn AR software suite the company is using to kickstart a broader move towards smartphone-tethered AR glasses. Snapdragon Spaces includes SDKs for Unreal Engine and Unity, and is based on OpenXR. and T-Mobile U.S.;
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Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. However, the XR space is still emerging.
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