AR Insider

MARCH 30, 2021

Picking up where we left off in the last installment in this series, mobile AR is warming people up to spatial experiences, which could provide a softer landing for eventual AR glasses. Technologies such as LiDAR meanwhile unlock compelling and user-friendly AR that attracts more users. Warming Up . Part V: Apple. Trojan Horse.

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ARPost

JULY 27, 2020

Future marketing specialists can start their career specializing in the latest technologies thanks to a new AR marketing course offered by Brock University in Canada. Why the Need for an AR Marketing Course? Thus, they need in-depth learning through the AR marketing course to understand the use cases and benefits of AR in business.

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Road to VR

JANUARY 16, 2020

Microsoft Technology Licensing LLC. Of the many granted, here’s a few of the most interesting AR/VR patents we’ve found: Beamsplitter assembly for eye tracking in head-mounted displays. SEE ALSO Facebook's Mark Zuckerberg Thinks AR/VR is a Solution to the Housing Crisis. . % Change. Rank Change. Intel Corp.

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AR Insider

MAY 4, 2021

common AR industry sentiment is that the smartphone will pave the way for smart glasses. Before AR glasses achieve consumer-friendly specs and price points, AR’s delivery system is the device we all have in our pockets. There, it can stimulate demand for AR experiences. Wearables: Paving the Way for AR Glasses.

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Road to VR

JUNE 20, 2023

Amid mounting pressure from Sony with the recent launch of its PSVR 2 headset for PlayStation 5, Microsoft again affirmed that it’s still waiting for the technology to mature before offering any sort of dedicated VR software or hardware for Xbox.

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Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Support Voices of VR.

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Road to VR

OCTOBER 12, 2022

Quest 2 users will soon be able to play Xbox games thanks to a growing partnership between Meta and Microsoft announced at Connect that will not only bring Xbox Cloud Gaming to the platform, but also a host of Windows productivity tools. ” Just who that “closed ecosystem” company is at this point remains to be seen.

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Road to VR

NOVEMBER 2, 2017

In an era where Sony appears to have a significant lead in console sales already, and with PSVR sharpening the system’s competitive edge, pressure is mounting for Microsoft to figure out its Xbox VR strategy. VR and AR intelligence firm Greenlight Insights estimates that Sony has sold 1.5 Moving the Needle. million units.

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AR Insider

FEBRUARY 27, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

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VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. OK, I will be able give a more definite verdict after I actually get a hands-on demo first thing tomorrow, but in the meantime, here are our first impressions from having seen the live demos on the stage here at MWC Barcelona. Spatial Anchors.

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Road to VR

MARCH 18, 2019

OpenXR is a royalty-free standard for cross-platform VR and AR development. It’s backed by many of the biggest names in the VR and AR industries and has been in development by the consortium for two years now, organized by Khronos Group. The group today announced the ratification of OpenXR 0.9,

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AR Insider

MAY 28, 2021

A s you’ve likely heard, Snap held its annual Partner Summit last week, during which it made the splashy “one-more-thing” announcement that it’s launching AR-enabled Spectacles. As we examined at the time, this is a considerable moment in Snap’s AR lifecycle. Snap Unveils AR Glasses. World Facing.

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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ARPost

JANUARY 30, 2023

Games are the largest use case for consumer VR and AR. While VR and AR remain a comparatively small segment of the games industry, the industry is taking notice as VR hardware in particular improves. The GDC ’s State of the Game Industry Report for this year is by no means dedicated to VR and AR.

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Road to VR

MARCH 12, 2020

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. Other options reportedly under consideration are potential partnerships and a stake sale. The Plantation, Florida-based company has raised $2.6

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Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. OpenXR 1.0

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Road to VR

MAY 11, 2017

Today Microsoft has unveiled their Windows Mixed Reality motion controllers. The controllers fill in a major gap in Microsoft’s strategy to become the “most complete platform across the broadest range of mixed reality devices and experiences.” Photo courtesy Microsoft via CNET.

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AR Insider

NOVEMBER 30, 2020

S napchat continues to be a model in the nascent consumer AR sector. Few companies can say this outside of PTC, Microsoft and NexTech.*. We first saw this when Snap attributed AR lens ad revenue to its famous 2019 stock-market rebound, driving it to double-down and triple-down on AR. Price Target.

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Tech Trends VR

JUNE 25, 2018

Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others. The VR and AR device global market is predicted to reach circa $1.8 billion in 2016.

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Road to VR

SEPTEMBER 1, 2023

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. The most profound technologies are those that disappear. Microsoft sees the “intelligent cloud” as the backbone of this revolution.

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XR Today - Augmented Reality tag

NOVEMBER 20, 2024

This week at Ignite 2024, TeamViewer, an XR remote guidance service provider, introduced new AI features via the Microsoft technology portfolio, including Teams, Copilot, and Azure OpenAI infrastructure integrations. This integration with Azure marks the beginning of a broader strategy to embed AI deeply into IT support operations.

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Tech Trends VR

AUGUST 8, 2018

There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet. Considering how much flack Microsoft gets for its FOV, it seems unfair to cut Magic Leap any slack on that.

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AR Insider

JULY 14, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part III: The Field. Some companies are established players moving into AR ( AR converts ). Some are AR-native players building tools and technologies to advance the state of the art ( AR enablers ).

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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Road to VR

SEPTEMBER 19, 2023

Leaked documents relating to Microsoft’s business strategy for Xbox show the company eyeing XR technology but continuing to keep it at arm’s length. Microsoft court case. Road to VR reviewed the entirety of a trove of documents that leaked this week in connection with an ongoing Federal Trade Commission v.

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Tech Trends VR

MARCH 12, 2020

Dimension was launched by Hammerhead in 2017 as a state-of-the-art volumetric capture and digital humans studio in partnership with Digital Catapult and Microsoft Click To Tweet. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. Wells’ War of the Worlds.

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XR Today - Mixed Reality tag

FEBRUARY 20, 2025

How much do you know about Microsoft XR for enterprises? While Microsoft might not have the same selection of proprietary hardware solutions as companies like Meta, the company is still deeply invested in extended reality. Want to learn more about Microsofts XR Vision?

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AR Insider

MARCH 11, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially. Highly Motivated.

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XR Today - Mixed Reality tag

FEBRUARY 19, 2025

Looking for the top Microsoft XR implementation tips to help you get the most value out of solutions like Microsoft Mesh, Azure Mixed Reality services, and immersive applications? Our own proprietary research found that countless companies are embracing XR to enhance training, collaboration, and team productivity.

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The Ghost Howls

SEPTEMBER 22, 2019

Another week, another roundup of amazing AR/VR news! but I have found some time anyway to read all the news I found about AR and VR and create this summary just for you! Not reading it would be a pity, so go on…. Facebook may be partnering with Luxottica to create consumer AR glasses. Top news of the week. Image by Ray-Ban).

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AR Insider

APRIL 8, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

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The Ghost Howls

MARCH 4, 2019

Like every year, during this event we have seen some important AR news, but not that many, since the event was more focused on mobile phones than immersive technologies. Frontal view of the device (Image by Microsoft). The biggest news of the MWC for what concerns XR has been for sure the announcement of the HoloLens 2 by Microsoft.

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The Ghost Howls

APRIL 15, 2025

He claims that Apple CEO Tim Cook is working hard to release AR glasses before Meta. Everyone is conscious that this will take years to happen , but it seems the AR races have started. Personally, instead of all these rumors about the Vision Pro 2, I found another thing that Gurman reported in his newsletter more interesting.

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Tech Trends VR

MARCH 17, 2019

Microsoft’s new piece of kit doesn’t disappoint, but the real excitement of its MWC announcement goes well beyond the hardware. Microsoft is in this for the long haul and will continue cashing in just fine without even touching the consumer market Click To Tweet. That’s the low-hanging fruit as far as Microsoft is concerned.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. On one side, it has been negative, because it is causing an economic recession/depression, and people and companies have less money to spend in AR and VR experimental gadgets. Tesla is building the AR Cloud.

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Tech Trends VR

AUGUST 6, 2019

There is $750,000 in funding on offer by the Knight Foundation for ideas that demonstrate the ability of immersive technologies such as VR and AR to strengthen audience engagement Click To Tweet. She also regularly writes for Fast Company, Ars Technica, Quartz, Wired and others. and James L. Knight once published newspapers.

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