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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

AR 406
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Spatial Beats: Metaverse, Metaverse, Metaverse

AR Insider

It’s a virtual environment where you can be present with people in digital spaces. FRL has acquired half a dozen VR content companies in the past eighteen months, and there are some impressive social VR efforts that might make tempting targets. The new Rokid Air seems remarkably similar to the Nreal Light AR glasses.

Retail 473
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Our pick of AR Remote Collaboration and Support Services

ARPost

AR remote collaboration solutions are those that superimpose virtual elements over a user’s view of the world around them, while allowing them to communicate with coworkers, experts, or even devices. These solutions employ either a dedicated AR headset or a compatible mobile device like a smartphone or tablet.

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Glossary: The Metaverse and its Key Components

XR Today - Virtual Reality

Efforts to construct and expand the Metaverse were sparked by Meta Platform’s major pivot in October, which saw Microsoft, NVIDIA, HTC VIVE, Qualcomm, Google, Varjo, and dozens of other tech giants enter the race for prime positioning to build the virtual and connected world. Decentraland. Immersive Media. vs Metaverse.

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The XR Week Peek (2020.12.28): Flight Simulator VR released, a new hack lets you use Quest without Facebook, and more!

The Ghost Howls

Happy Holidays , my dear AR/VR community! Even if these should be holidays, my will to inform you is not in vacation, so here you are my roundup of the best AR/VR news for this week. Microsoft Flight Simulator releases VR patch. Asobo and Microsoft have worked hard for this and on 22nd, the VR patch has been released.

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Unlocking The Potential Of Enterprise XR

VRScout

Volvo Trucks and Novartis began to implement VR into their workflow in 2017, and in the same year, HSBC began market research in the VAR (VR & AR) market. “We Image: Volvo has been experimenting with AR on its assembly line. That was challenging to do in physical environments.

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Microsoft XR for Enterprises: Microsoft’s XR Vision

XR Today - Mixed Reality tag

How much do you know about Microsoft XR for enterprises? While Microsoft might not have the same selection of proprietary hardware solutions as companies like Meta, the company is still deeply invested in extended reality. Want to learn more about Microsofts XR Vision?