Road to VR

MAY 1, 2017

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. billion in 2016 alone. Photo courtesy VRLA. I’m going to assume we agree on that.

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Yesterday, during Samsung’s Upacked event, the technology giant gave a short but sweet insight into the future of its elusive but attention-grabbing Moohan headset. While the details are slim, the timing of the reveal is vital. The future could very well be bright for Samsung and its XR endeavours.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. ZapBox users can leverage ZapWorks to generate content and then instantly view through the ZapBox app. “We

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The Ghost Howls

NOVEMBER 26, 2024

The specifications on paper look nice, and for sure the one between Google and Samsung looks like a strong partnership. For instance, Meta stated that it doesn’t want our future AR to be cluttered with ads like in the short movie Hyperreality. As a Unity developer (also knowledgeable of VRChat), I’m not surprised at all, honestly.

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The Ghost Howls

APRIL 15, 2025

He claims that Apple CEO Tim Cook is working hard to release AR glasses before Meta. Everyone is conscious that this will take years to happen , but it seems the AR races have started. Another device they are working on together is XR glasses. It is an application that starts with the Made with Unity logo.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table.

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VRScout

SEPTEMBER 4, 2017

In its ease of use and lack of friction for consumers, WebVR presents a glimmer of hope for the mainstream adoption of virtual reality (VR) and augmented reality (AR). . Google , Oculus and Samsung Internet also published their WebVR and open-source developer resources. . Creating VR/AR content for WebVR vs native apps.

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XR Today - Mixed Reality tag

MARCH 4, 2025

Several major firms are taking to the event to showcase the latest in their AR/VR/MR endeavours, with a headline-stealing showcase coming via Samsung’s Moohan exhibition. At MWC 2025, Samsung showcased many products, from its mobile AI suite to new smartphones.

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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Road to VR

JUNE 12, 2023

So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Make no mistake, this no compromise MR device appears to get many things right for AR at a premium cost. No doubt (and if rumors are true) there were many debates at Apple HQ about VR.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google isnt just bringing a reimagined pair of AR glasses to the public (although it does seem to be working on smart glasses with Project Astra). Even outside of the hardware market, Google has given companies access to AR app development kits and immersive software for some time now.

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XR Today - Augmented Reality tag

DECEMBER 12, 2024

Notably, Google is developing the XR OS alongside Samsung; during the announcement, Samsung also highlighted how it is poised to release a headset in 2025. Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entry into the XR market.

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Road to VR

AUGUST 30, 2017

Developers looking to use ARCore to create augmented reality apps can start building right now on both the Pixel line and Samsung S8 line. Built with Unity and ARCore. Built by Jane Friedhoff with friends at Google Creative Lab using Unity and ARCore. Morph Face. It uses shaders to achieve the morphing effect. Portal Painter.

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Road to VR

APRIL 13, 2017

VR First , the global initiative to seed academic institutions with VR/AR hardware and software, today announced that it’s nearly doubling the number of its VR labs in universities and science parks across the globe by the end of 2017. image courtesy VR First. image courtesy VR First.

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The Ghost Howls

NOVEMBER 27, 2023

More info (Sam Altman returns as CEO of OpenAI) More info (The Q* algorithm could be the reason why Altman was fired) News worth a mention Samsung trademarks “Samsung Glasses” Samsung has filed a trademark for “Samsung Glasses” in the UK. The Vision Pro seems to be sold with a margin over the components cost.

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The Ghost Howls

APRIL 21, 2025

With former leaders from Amazon, Riot, Ubisoft, Samsung, and a strong Advisory Board from Nike, Lego, Coca-Cola, and Mastercard, led by a serial-entrepreneur with 2 exits, UC Berkeley Faculty, 2x Author, we are handpicking brilliant minds and devoted souls like you to join the team. Contact me and Ill forward your CV to the team!

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VRScout

AUGUST 29, 2017

AR is happening. Apple’s massive leap into augmented reality with no additional sensors or hardware, only the phone in your pocket, seemingly opened up the largest AR platform in the world overnight. With more than two billion active devices, it now looks like Android may be on its way to the largest mobile AR platform in the world.

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Road to VR

AUGUST 29, 2017

Drawing from their work developing Tango , the company’s older AR platform that works with only two publicly available devices—Lenovo Phab 2 Pro and Asus Zenfone—Google is opening up their new ARCore SDK to run on “millions of devices,” initially supporting both the Pixel line and Samsung S8 line, running 7.0

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The Ghost Howls

SEPTEMBER 9, 2024

More info (Leaked pictures of Quest 3s shell) More info (Quest 3s passed FCC certification) Samsung MR headset is close, but the endgame may be AR glasses It’s not a secret that Samsung is working with Google and Qualcomm on a new mixed reality headset that could rival Apple Vision Pro and that should be released this year.

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The Ghost Howls

SEPTEMBER 16, 2024

More info (VisionOS 2 features — Road To VR) More info (VisionOS 2 features — Upload VR) More info (iPhone 16 can shoot spatial photos and videos) Unity cancels its runtime fee Unity has finally canceled the abomination of the “Runtime fee” , which was meant to charge developers based on revenue in the last 12 months and lifetime installs.

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XR Today - Mixed Reality tag

AUGUST 30, 2024

Furthermore, this week, Meta controversially announced the discontinuation of Spark, its well-known AR content creation and development suite for distributing AR content on Meta’s social media services, to focus on AR smart glasses. This move may be part of Meta’s efforts to focus on AR smart glasses in the future.

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The Ghost Howls

JULY 6, 2022

Its upcoming hybrid AR/VR visor is expected to have very interesting features, and I have heard myself some intriguing rumors about it. And when it entered a field, it has often dominated it: the Apple Watch is the most sold wearable, even if it came years after Samsung and other smartwatches brands. Think about ARKit.

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UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. This second Vision Summit will be the debut of the official Vision VR/AR Awards – Asia. Best AR Experience.

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XR Today - Virtual Reality

JULY 31, 2024

The real-time 3D engines powering AR/VR/MR applications, like Unreal and Unity, found fame and traction as gaming development tools. Now, these services are leveraged to create enterprise solutions. For example, Unity is a critical component of the workplace-focused Vision Pro.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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Road to VR

SEPTEMBER 5, 2017

CrossVR’s Revive , the software that allows HTC Vive users to play games from the Oculus platform, today announced it’s joining one of the leading initiatives in creating an open standard for VR and AR apps and devices, otherwise known as OpenXR. image courtesy Khronos Group.

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Road to VR

APRIL 26, 2018

I had a chance to walk the showroom floor of VRLA 2017 with Root where he took me on a guided tour through the history of VRLA, his thoughts on AR, using VR for film production, the future of privacy in AR/VR, as well as why he is interested in seeing where eSports in VR is headed. VR/AR expert and futurist Charlie Fink.

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The Ghost Howls

OCTOBER 16, 2023

More info John Riccitiello steps down from its role as Unity CEO The last chapter of the drama about Unity’s pricing change is that John Riccitiello has left his role of CEO at the company. It’s good that this company managed to successfully pivot and investors are giving it trust.

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The Ghost Howls

FEBRUARY 18, 2025

The success of the Ray-Ban Meta has triggered the smartglasses hype: when I was at CES, I saw many startups launching their AI-powered smartglasses and we have heard rumors of all the major brands (including Apple and Samsung) working on their own smartglasses devices, too. But as usual, I warn you to be careful of the hype.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is designed to support experiences that combine augmented reality (AR) and virtual reality (VR), enabling immersive applications that overlay digital content onto the real world or create fully virtual environments. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI.

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XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

Unity Technologies has reportedly backtracked on the controversial fees it introduced last week, triggering a public outcry from the developer community. Many Unity developers have slammed the new fees as unfair, prompting the San Francisco-based firm to rescind its announcement partially.

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XR Today - Mixed Reality tag

JANUARY 24, 2025

Conversely, REMOSHOTs content creation platform leverages the famed Unity and Unreal Engine frameworks to deliver RT3D XR solutions for firms such as the National Medical Center, the National Fire Agency, and the National Police Agency.

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UploadVR Between Realities podcast

NOVEMBER 30, 2016

The Unity game engine is a versatile tool that developers, from beginners to those well-versed, utilize to fully realize their video game concepts. Such a move eases the process for developers, increasing efficiency by allowing them to do a larger amount of their augmented and mixed reality work within the Unity Editor.

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UploadVR Between Realities podcast

JANUARY 11, 2017

The road to photorealistic VR is long, but OTOY is helping to shorten it with the integration of its technology into the free version of Unity. You could import a simple item from the Unity asset store, apply the renderer, and have it look strikingly realistic. ” Tagged with: cloud , development , Octane , orbx , otoy , unity.

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UploadVR Between Realities podcast

MARCH 1, 2017

When we last heard from OTOY , the company revealed it was bringing light field baking and more to its Unity integration. On display at Unity’s booth is the first light field video created in OTOY’s Octane renderer using the engine. Items captured could be turned into a Unity asset to be brought into VR or MR experiences.

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Next Reality AR

AUGUST 3, 2018

New SDKs are also available for Android, iOS, Unity, Unreal Engine. Video: Along with the update, Google has extended ARCore support to new devices from Huawei, Motorola, Nokia, Samsung, Vivo, and Xiaomi. Available as of Friday on Google Play, version 1.4

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. Apple, humble as always, announced that their ARKit made iOS the largest AR platform in the world…overnight. APPLE ACTUALLY TALKS ABOUT VR.

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