AR Insider

MARCH 1, 2021

This week, we look at Sony’s tease for PSVR2, new features in Snapchat’s Lens Studio, and a whole slate of new AR glasses emerge. Let’s dive in… Sony Confirms New Playstation VR2 for PS5 with New Controllers. Currently, there are over 1.5M Leaked Concept Videos Show Samsung’s Take On AR Glasses.

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UploadVR Between Realities podcast

MAY 1, 2017

Unity CEO John Riccitiello has been following both virtual and augmented realities for a long time and, like the rest of us, he’s waiting for it to go mainstream. Today at Unity’s Vision Summit, he outlined how and when he thinks it will get there. Price point, for example, is the most glaringly obvious factor.

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Unity AR Augmented Reality Sony 187

Road to VR

JUNE 12, 2023

Working closely with Valve, Sony, and Meta, Cloudhead is best known for their title Pistol Whip and has shipped four popular VR titles ( Pistol Whip , Valve’s Aperture Hand Labs , Call of the Starseed , and Heart of the Emberstone ). Make no mistake, this no compromise MR device appears to get many things right for AR at a premium cost.

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Apple AR Gaming Hand tracking 353

The Ghost Howls

DECEMBER 26, 2023

Speaking with the journalist Alex Heath, Boz claimed that Meta will unveil a very expensive prototype for AR glasses already in 2024. Considering that many companies are working on XR devices, saying that Meta is going to show the most advanced thing created by humankind is pretty bold. All of this sounds very… futuristic.

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Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table.

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Microsoft Magic Leap AR Groups 279

The Ghost Howls

APRIL 21, 2025

More info A developer made some steps toward PSVR 2s HDR usage on PC The VR community continues to look for workarounds to unlock all the cool features of PSVR 2 that Sony is not allowing on PC. You can demo this technology with a PCVR headset through the Immersix application.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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The Ghost Howls

NOVEMBER 26, 2024

The glasses should work with Google Gemini AI and have the following features: Processors : Snapdragon AR1 and NXP Camera : 12MP with Sony IMX681 Battery : 155mAh Weight : 50 grams The first batch of production should be around 500,000 units , with more to come if the glasses prove to be successful.

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Controllers Microsoft Simulation Ukraine 383

The Ghost Howls

MARCH 11, 2025

When I started writing these weekly summaries of AR/VR news I couldnt imagine I would have continued for such a long time. Thank you to all of you, my readers, for having kept reading these posts of mine and giving me the strength to keep writing them by telling them they are useful for you. THIS IS MY 400TH ROUNDUP OF XR NEWS.

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Samsung Gaming Simulation Sony 323

The Ghost Howls

SEPTEMBER 16, 2024

More info (VisionOS 2 features — Road To VR) More info (VisionOS 2 features — Upload VR) More info (iPhone 16 can shoot spatial photos and videos) Unity cancels its runtime fee Unity has finally canceled the abomination of the “Runtime fee” , which was meant to charge developers based on revenue in the last 12 months and lifetime installs.

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The Ghost Howls

FEBRUARY 18, 2025

It is not by chance that is Reality Labs working on it: the data collected from AR and VR headsets, and also from the Project Aria glasses, can be very precious to train these robots. The numbers are still not comparable to those of Quest, but they are still very good. This is impressive.

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Hand tracking Apple Video Training 290

XR Today - Augmented Reality tag

DECEMBER 12, 2024

Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entry into the XR market. “We are opening a path for developing a wide array of Android XR devices to meet the diverse needs of people and businesses, Google noted in an official press release.

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Magic Leap Apple Samsung Google 115

The Ghost Howls

JANUARY 23, 2023

Welcome to another roundup of AR/VR news of the week! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR!

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Microsoft Survey Apple Sony 420

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. The specs, that were already announced, are: GPU: 10.3 And these people use AR around 30 times per day. I hope you’ll enjoy it…. Yes, it is.

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Sony AR Augmented Reality Czech Republic 347

Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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Apple AR Machine Learning Industry 246

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google isnt just bringing a reimagined pair of AR glasses to the public (although it does seem to be working on smart glasses with Project Astra). Even outside of the hardware market, Google has given companies access to AR app development kits and immersive software for some time now.

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Google Magic Leap Samsung Unity 124

VRScout

SEPTEMBER 18, 2017

‘On The Lot’ is back—and now featuring AR—October 13 and 14 at The Lot in West Hollywood. Tony Parisi , Global Head of VR/AR at Unity Technologies. Gary Radburn , Director of Workstation Virtualization and Commercial VR/AR at Dell. LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

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Unreal Conference Entertainment Unity 287

The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. AR Foundation is typically used for AR devices, e.g. smartphones, and it’s the first time to my knowledge that is employed with a VR headset.

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UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. This second Vision Summit will be the debut of the official Vision VR/AR Awards – Asia. Best AR Experience.

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Asia Unity Technology AR 100

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Niantic announces a new AR game, this time with NBA. Other relevant news. Image by Mojo Vision).

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Machine Learning Eye Tracking Unity Hardware 433

The Ghost Howls

NOVEMBER 27, 2023

This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. Who will it be… Sony or Meta? We don’t know, but this shows that the Korean company is still committed to XR developments. Thanks to Davy Demeyer for the tip!)

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The Ghost Howls

APRIL 19, 2021

NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. This is no good if you are trying to upgrade your PC for VR. This new money, that has been given by Sony and other investors, has been explicitly gathered to build the blocks of the future Metaverse. billion valuation.

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HTC Oculus Unity Augmented Reality 535

ARPost

JULY 13, 2022

Other members of the e-board have backgrounds including Magic Leap and Sony. See Also: Geenee AR and Ready Player Me Partner to Bring Full-Body Avatars to WebAR Experiences. Once the character is complete in both mind and body, they can be integrated into virtual environments created using Unreal Engine or Unity.

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Magic Leap Tools Unreal Virtual Environment 432

AR Insider

OCTOBER 29, 2019

.” Otherwise known as picks & shovels , these democratize and lower barriers to AR creation. Examples include Amazon Sumerian, Adobe Aero and of course Unity. It provides tools for developers and brand marketers to build AR experiences that reach larger audiences. Demystifying AR.

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AR Tools Software Unity 150

XR Today - Virtual Reality

DECEMBER 29, 2022

Regarding technologies, the Metaverse will incorporate artificial intelligence (AI), virtual, augmented, and mixed reality (VR/AR/MR), the internet of things (IoT), and hand and eye tracking tools. Companies like Microsoft, Meta Platforms, Epic Games, Unity, and others are facilitating the rise of serious gaming technologies.

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ARPost

FEBRUARY 6, 2023

Vindevogel adds that the growth of VR in the context of LBE is due in part to how VR and AR are capable of providing users with more exciting ways to bring their vision to life, making the technology suitable for visitor attractions. “It Thus, it’s likely that we’ll see more AR apps making use of AI tech in the future. “

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The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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The Ghost Howls

NOVEMBER 9, 2020

Thank you all for making me feel your warmth, you are an amazing community! Image by Sony). This means that professionals from these countries will be finally able to buy the best AR headset on the market in an easy way without using foreign stores. Top news of the week. PS5 is a great console, but not for VR yet.

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Oculus Switzerland Italy Microsoft 500

Cats and VR

JUNE 29, 2016

Get a glimpse into the gameplay in Ghostbusters: Dimension, created with Unity 3D. Unity, the largest global development platform for creating 2D, 3D, VR and AR games and experiences, today announced a new and truly unique virtual reality (VR) experience "Ghostbusters: Dimension" has been built using the Unity Technologies platform.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is designed to support experiences that combine augmented reality (AR) and virtual reality (VR), enabling immersive applications that overlay digital content onto the real world or create fully virtual environments. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI.

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Google Augmented Reality Magic Leap Samsung 87

XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 It is clear that Apple working diligently to become a big player in the AR/VR space.

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Virtual Reality AR Augmented Reality Google 130

VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. Apple, humble as always, announced that their ARKit made iOS the largest AR platform in the world…overnight. APPLE ACTUALLY TALKS ABOUT VR.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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XR Today - Augmented Reality tag

JANUARY 23, 2025

Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entrant in the XR market. In an official press release, Google stated, We are opening a path for developing a wide array of Android XR devices to meet the diverse needs of people and businesses.

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Samsung Magic Leap Google HTC 109

The Ghost Howls

AUGUST 3, 2020

OpenXR has arrived at the first version of the standard, and now it has been implemented by all the major vendors : Microsoft has implemented it for HoloLens and WMR; Oculus for Rift and Quest; Valve has implemented it in SteamVR; etc… Talking about game engines, Unreal Engine now already offers it, while Unity is still lagging behind.

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XR Today - Mixed Reality tag

JUNE 30, 2023

On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. Unity Muse, Sentis to Tap AI-Powered Content Creation This week, two AI tools, Unity Muse and Sentis , were released to assist creatives in designing immersive worlds and XR content.

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