Road to VR

JUNE 19, 2024

Hugo Swart, previous head of Qualcomm’s XR division, announced he’s joined Google where he’ll lead the company’s XR Ecosystem Strategy and Technology efforts. The post Former Head of Qualcomm’s XR Division Joins Google to Guide XR Strategy appeared first on Road to VR.

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AR Insider

AUGUST 4, 2020

This post is adapted from ARtillery Intelligence’s report, Lessons From AR Revenue Leaders, Part II: Niantic. P icking up where we left off in examining Niantic’s business strategy, one remaining question is its path forward. It also goes back to AR-lead Ross Finman’s design principles we’ve examined.

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ARPost

AUGUST 6, 2021

At the heart of mitigating the huge disruptions in our lives are immersive technologies. There is no doubt about it, the global pandemic has led to an AR/VR accelerated adoption at all levels: individual and business. The Biggest Trend Notable in Analyzing AR/VR Accelerated Adoption: Spending. billion in 2021, an 88.6%

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VRScout

OCTOBER 25, 2020

Shape Immersive stepped in to develop a 3D eCommerce strategy that would bring customers as close to Solgaard’s products as possible without physically holding them in their hands. Shape Immersive leveraged augmented reality (AR) to bring the carry-on close to life online. That’s where spatial computing can help.

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VRScout

FEBRUARY 13, 2021

AR prescription glasses arrive Q2 of 2021. Luxexcel, an innovative tech company specializing in 3D printed prescription lenses, has recently announced a new partnership with waveguides developers WaveOptics to develop a line of AR smart glasses that are both fashionable and comfortable to wear. .

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AR Insider

MAY 10, 2022

Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into a case study from Home Depot's Web AR execution. This post appeared first on AR Insider.

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ARPost

MARCH 25, 2022

People are expectant of Magic Leap’s soon-to-be-released enterprise AR glasses. While Magic Leap may have dazzled consumers with its AR headset that launched almost four years ago, this is not its goal this time around. Still, Johnson admits that the hype around the metaverse has returned the spotlight to AR and VR.

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AR Insider

AUGUST 26, 2021

New Study Projects Headworn AR Revenue to Reach $17.7 ARtillery Intelligence publishes its five-year outlook for headworn AR revenues. –. SAN FRANCISCO, August 26, 2021: ARtillery Intelligence has released a new report that projects headworn AR revenue to grow from $1.6 Billion by 2025. billion in 2020 to $17.7

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VRScout

APRIL 28, 2023

Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming.

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AR Insider

MAY 3, 2022

Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into 3 mini case studies for web AR marketing campaigns. This post appeared first on AR Insider.

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AR Insider

APRIL 6, 2021

Picking up where we left off in the last installment in this series, AR’s fully actualized form hasn’t arrived yet. We’re talking of course about AR glasses. This is the AR modality that will unlock the technology’s true potential. While mobile AR has achieved scale, it’s not AR’s endgame.

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AR Insider

MARCH 1, 2023

How does AR feed into that strategy? This post appeared first on AR Insider. Pinterest has conditioned product discovery into its core use case from the beginning. So as it continues to evolve its monetization, it finds natural places for brand marketing.

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VRScout

NOVEMBER 17, 2022

Nreal announces three big updates for its Nreal Air AR hardware. Nreal, a leading provider of consumer-ready augmented reality (AR) glasses, has announced that the chic-looking Nreal Air glasses now support major video games consoles such as the Xbox Series X/S, PS5, and Steam Deck thanks to a new firmware update.

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AR Insider

JANUARY 12, 2021

Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside them is AR advertising. This includes paid/sponsored AR lenses that let consumers visualize products on “spaces & faces.”. Advertising is one of the most lucrative AR subsectors, estimated to reach $1.41

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AR Insider

APRIL 10, 2020

Speakers’ opinions are their own. One of AR’s promises ( along with VR ) is to bring far-flung colleagues together for interpersonal interactions. This is an AR use case that’s been imagined and envisioned for a while. This makes providers of AR remote collaboration software likewise relevant.

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ARPost

MAY 25, 2021

Both AR and visual AI technologies, such as computer vision, have become increasingly practical and affordable, and are key elements in transforming customer service into a value-driver for organizations. See Also: Our Pick of AR Remote Collaboration and Support Services. Because Seeing Is Better Than Telling.

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AR Insider

AUGUST 11, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR, social, gaming, and AR shopping. But existing alongside all of them – and overlapping in a classic Venn diagram – is AR advertising. billion this year and $8.02

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AR Insider

AUGUST 2, 2023

Sales has always been a complex art form, balancing the science of strategy with the instinctive understanding of human behavior. How will AR's dimensional understanding advance this art? This post appeared first on AR Insider.

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VRScout

JANUARY 15, 2023

AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign. The company behind those famous french fries and Big Macs aims to connect with its consumers through an immersive metaverse experience and a cool augmented reality (AR) filter. For more information visit here.

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ARPost

MAY 6, 2022

Last Thursday, Camera IQ , an easy-to-use AR design tool, announced its support for the increasingly popular short-form video platform and its augmented reality development platform Effect House, enabling quick and easy creation of AR effects. Without any paid promotion, the AR effect has already got over 4 million views.

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AR Insider

MARCH 3, 2021

How Restaurants are Using Interactive AR in 2021. I f there’s any silver lining to the havoc that Covid-19 has inflicted on the local business community, it’s that many businesses are using this time to experiment with new digital marketing tools and solutions. 5 ‘Touchless’ AR Shopping Technologies in Action.

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Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017.

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AR Insider

SEPTEMBER 30, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. O ne of AR’s biggest potential beneficiaries is the enterprise. There are lots of macro benefits too, such as distribution and retention of institutional knowledge. “Joe, The Dark Side.

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VRScout

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” , a report published today by Unity Technologies where 15 industry experts (yours truly among them) outline how mixed reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. .

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AR Insider

MAY 20, 2021

I n a rather large moment for the AR industry, Snap today unveiled developer-facing AR glasses. That’s right, Spectacles are now true AR glasses. Before going into hardware specs and strategy, one point to reiterate is the key qualifier above: ‘developer-facing.’ Under the Hood. Doubling Down.

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ARPost

JULY 5, 2023

However, recent announcements from the company suggest that it’s exploring new monetization strategies, including through web-based experiences powered by 8th Wall. Niantic Pioneers AR Ads In-App The Cannes Lions Festival recently took place in the South of France (and in Virbela , if you got a golden ticket from PwC ).

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ARPost

JULY 27, 2020

Future marketing specialists can start their career specializing in the latest technologies thanks to a new AR marketing course offered by Brock University in Canada. Why the Need for an AR Marketing Course? Thus, they need in-depth learning through the AR marketing course to understand the use cases and benefits of AR in business.

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ARPost

MARCH 4, 2021

Tech publications have been showing you loads of AR experiences by major retail brands, distributors, and producers. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. How Retailers Approach AR. But, do people use them? How does the average person actually feel about these experiences?

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VRScout

SEPTEMBER 9, 2022

Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. The post Coca-Cola & Tomorrowland Launch AR Music World appeared first on VRScout. Try it out for yourself by clicking here. Image Credit: Coca-Cola Company.

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AR Insider

APRIL 7, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. These are a few utilitarian, commerce, and social angles. How else will geospatial AR materialize? What are its active ingredients, including 5G and the AR cloud ? AR’s ‘Location Wars’ Get Started.

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ARPost

NOVEMBER 9, 2022

The Role of AR and VR in Creating Phygital Experiences. To create immersive experiences while ensuring smooth omnichannel journeys, AR and VR play a crucial role. Innovative AR and VR applications effectively meet the consumer demand for phygital experiences in the various channels they use.

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ARPost

JANUARY 28, 2022

When we talk about AR and e-commerce, we’re usually talking about virtual try-on. A lot of shoppers are all about virtual try-on, but these experiences are often separated from one another by virtue of being created by different brands. Virtual Try-On and Snap’s Larger E-Commerce Strategy. But that’s AR retail.

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ARPost

FEBRUARY 3, 2023

AR creation tool Blippar has long offered its creation tool Blippbuilder, which recently implemented a “freemium” pricing model. Naturally, the tool was built around smartphones, which is how most people still experience AR. At the time, I got very excited about what Blippar was doing in AR,” said Prasannan. “To

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ARPost

DECEMBER 23, 2021

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. How are we going to transport attributes from the physical world to the digital world?”. See Also: 2021 VR/AR Association Global Summit: Metaverse, Convergence, and Adoption. “We

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Road to VR

JANUARY 4, 2022

Today during Qualcomm’s CES 2022 press conference, the company announced a partnership with fellow tech-giant Microsoft which will involve “designing custom AR chips and integrating software platforms.” Qualcomm Technologies’ core XR strategy has always been delivering the most cutting-edge.

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The Ghost Howls

FEBRUARY 5, 2025

While a big chunk of this money is R&D to beat the competition to build the first consumer AR glasses, another big chunk is derived for sure by the fact that it is selling its devices under cost. This does not mean that Apple has given up on AR glasses, though. billion, which is the biggest expense it had in a quarter.

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Road to VR

NOVEMBER 30, 2021

Nreal, the Chinese startup behind the Nreal Light AR glasses which made a splash back at CES 2019, has now expanded to the United States, making the smartphone-tethered device available through select Verizon stores starting today. Image courtesy Nreal.

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