AR Insider

NOVEMBER 13, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’. Sam’s Club and Walmart International. “As

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AR Insider

FEBRUARY 4, 2020

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. billion by 2023.

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ARPost

DECEMBER 23, 2021

Last Friday, December 17, The VR/AR Association held a one-day event dedicated to the metaverse and avatars as part of the Immerse Global Summit Series. How are we going to transport attributes from the physical world to the digital world?”. See Also: 2021 VR/AR Association Global Summit: Metaverse, Convergence, and Adoption. “We

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AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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AR Insider

JULY 10, 2020

Like other areas of digital transformation, will new habits and discoveries form during this period that are semi-permanent? As she examined in her recent VR/AR Summit talk (video below), this is a strong signal for the long-term growth of eCommerce. ” An important offshoot of this trend involves AR Commerce.

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ARPost

JULY 10, 2020

Users will now be served banner ads that feature 3D models and animations that are interactive and dynamic. New mediums like AR and VR will usher in dramatic new forms of advertising, such as AR cloud-based persistent placements and Metaverse -like second worlds with digital real estate and billboards. Guest Post.

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AR Insider

OCTOBER 16, 2019

’ There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Though aggregate revenues have disappointed so far, there are glimmers of hope. This plays out today in a few revenue models that are bearing fruit. The first business model bearing fruit is AR advertising.

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ARPost

APRIL 13, 2020

We didn’t have to shake the tree very hard to find someone that we were excited to talk to but we couldn’t pass up the opportunity to talk with the good folks at Unity. What Is Unity? The name “ Unity ” probably sounds familiar to you. Unity is the platform that makes this world a reality. More Buzz Around Unity.

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Road to VR

JUNE 12, 2023

So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Make no mistake, this no compromise MR device appears to get many things right for AR at a premium cost. No doubt (and if rumors are true) there were many debates at Apple HQ about VR.

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VRScout

AUGUST 31, 2017

AR Museum lets you create your own masterpiece with augmented reality. Back in 2015, Disney developed AR technology that could bring coloring books to life through live texturing , the process of capturing a 2D drawing to create a 3D augmented-reality image in real-time. AR Museum, which was built with the Unity 5.5

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. ZapBox users can leverage ZapWorks to generate content and then instantly view through the ZapBox app. “We

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Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. Look no further!

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Road to VR

FEBRUARY 25, 2017

Unity’s Tony Parisi weighs in on how we might come to find it. Today we hear from Tony Parisi, Head of VR & AR at Unity. He is currently Head of VR and AR at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality. Tony Parisi.

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VRScout

DECEMBER 23, 2018

Huge, the Brooklyn based ad agency is using AR to breath new life into traditional print media. They are always chockfull of awesome ideas put together by a bunch of gift experts. Finding each AR easter egg will require you to download an app that you can access through the catalog, and scan each page to see what pops out.

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ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. How Does Google’s Geospatial Creator for Unity Work?

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XR Today - Virtual Reality

OCTOBER 5, 2022

In the AEC environment, XR solutions are quickly becoming a critical part of the modern workflow. AR and MR solutions can make it easier to show projects to clients, giving them an insight into what a finished result might look like. There are even tools available with built-in hand and eye tracking. Magic Leap.

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AR Insider

DECEMBER 3, 2019

This post is adapted from ARtillery Intelligence’s report, Mobile AR Strategies & Business Models. In AR’s early stages, a common question continues to be asked: where’s the money? There have been oscillations in excitement and doubt over AR, but the ultimate proof point will be revenue. Fun & Games.

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AR Insider

MARCH 24, 2020

As we roll into 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. The project started with 3D content creation, and is now evolving to include AR and VR presentations. Arksen, Varjo and Unity. Kelloggs and Accenture.

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The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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XR Today - Mixed Reality tag

AUGUST 9, 2022

Unity Technologies has teamed up with Microsoft Azure to add the former’s Create Solutions to the Cloud, allowing users to distribute games across Windows and Microsoft Xbox systems. Digital, and others require cloud workflows capable of global access and use.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google isnt just bringing a reimagined pair of AR glasses to the public (although it does seem to be working on smart glasses with Project Astra). Even outside of the hardware market, Google has given companies access to AR app development kits and immersive software for some time now.

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The Ghost Howls

JUNE 26, 2023

While people prepare to go on vacation, the XR news starts becoming less than before… but I’m still here telling you which are the most important ones! But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation.

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XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms.

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The Ghost Howls

APRIL 15, 2025

He claims that Apple CEO Tim Cook is working hard to release AR glasses before Meta. Everyone is conscious that this will take years to happen , but it seems the AR races have started. It is an application that starts with the Made with Unity logo.

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ARPost

FEBRUARY 23, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

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Road to VR

SEPTEMBER 16, 2019

Play Offensively or Defensively… Should you use skill with weapons to fight back the DroneCorp onslaught, or should you use strategy to place traps to most effectively stop the drones in their tracks? DIY-inspired creations like the Battery Blaster, the Saw Sniper, and the Football Flinger are your instruments of battle. Why not both?

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Road to VR

JULY 29, 2019

OpenXR, a widely supported initiative which aims to streamline AR/VR development across headsets and platforms, has reached its 1.0 It’s a major milestone, according to Khronos Group which has overseen development of the standard by a consortium of many of the biggest names in the AR/VR sector. release today. OpenXR 1.0

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AR Insider

APRIL 12, 2021

Apple believes this lawsuit is Epic’s “project liberty” media strategy, despite Epic’s claim regarding the App Store raising prices due to Apple’s share of profit. Some new additions to the headset are features such as pupil and eye tracking, heart rate, and facial tracking with an extra mounted unit. More from AR Insider….

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream. Anyway, we’ll see… these are all speculations.

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AR Insider

OCTOBER 17, 2019

This article is the latest in our AR Ad Tracker series. It examines ad campaigns that utilize AR visualization such as product try-ons, and their results. Evidence continues to roll out for AR’s efficacy as an ad medium. The latest evidence on the brand engagement side of the AR ad spectrum is Miller Lite’s St.

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ARPost

OCTOBER 28, 2021

The users can find strategies, tutorials, and even code snippets that they can include in their own work. “It’s a big ask to go up to developers and say ‘Here’s what you need to do to make your XR app accessible, but you’re going to have to do it from scratch.’,” further explains XR Access Coordination and Engagement Team lead, Dylan Fox.

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The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Niantic announces a new AR game, this time with NBA. Image by Unity Technologies).

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We’re not just going to be using VR and AR to make games, we’re going to tell stories and create worlds.

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The Ghost Howls

AUGUST 1, 2020

On one side, it has been negative, because it is causing an economic recession/depression, and people and companies have less money to spend in AR and VR experimental gadgets. As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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