XR Today - Mixed Reality tag

MARCH 27, 2025

Meta Leaders Claim AR Smart Glasses are the Future of Mobile Computing This month, two more Meta leaders spoke about the future of AR smart glasses, a space Meta is attempting to lead with its current at-market and prototype products. I feel like the potential of AI is pretty huge and were excited to really lean into it.

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XR Today - Virtual Reality

NOVEMBER 14, 2022

Increasingly, the headsets used to navigate the digital space are evolving, becoming more lightweight, efficient, and feature-rich. We’re progressing towards a world where true-to-life holographic images in AR and MR are no longer a science-fiction concept.

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The Ghost Howls

JULY 17, 2023

Lucovsky was before working on a similar effort at Meta, where he was developing an operating system for AR glasses, but he left after one of the many scandals of that company. left Google because of “the recent changes in AR leadership and Google’s unstable commitment and vision”. Kudos to him. how can Europe dominate Web 4.0???

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The Ghost Howls

MAY 13, 2024

Object tracking : Hyperion allows the Leap Motion Controller 2 camera to track AR Markers (also known as fiducial markers) enabling tracking of any object. But it is thanks to research projects like this that in the next years, we will arrive at having AR glasses we can wear every day.

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XR Today - Augmented Reality tag

MAY 11, 2023

Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. According to the tech giant, gaming firms can develop real-world models for AR-based immersive experiences. Developers can also design AR experiences for physical locations via its Geospatial Creator.

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XR Today - Augmented Reality tag

MAY 29, 2024

An augmented reality workshop isn’t just an excellent tool for developers and vendors planning to create AR apps. With workshops, business leaders can empower team members to create and customize AR apps for collaboration, product development, and more. billion by 2031.

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ARVR

AUGUST 9, 2021

That’s unreal, right? Trending AR VR Articles: 1. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. By using Augmented Reality , Businesses can actually show what their products are used for. That’s how brands are building trust and enhancing businesses. What are you waiting for?!

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XR Today - Mixed Reality tag

JANUARY 28, 2025

In fact, in 2024, the company captured more than 70% of the VR/AR market share. First, if youre looking for the ultimate VR headset for corporate environments, Meta offers a range of high-quality AR/VR headsets, delivering exceptional comfort and ease of use, for a fraction of the price of other vendors.

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XR Today - Virtual Reality

DECEMBER 22, 2022

Thanks to international economic challenges and perceived pressure on Meta’s core business strategies led to broad media scepticism concerning the company’s extended reality (XR) goals. He added, “these are moments that truly test people’s belief in the future.” Refocused Product Portfolio.

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Immersion Tools Technology Virtual Reality 317

XR Today - Augmented Reality tag

FEBRUARY 5, 2024

XR devices are all over the headlines this month; the release of the Apple Vision Pro has brought spatial computing/mixed reality wearables to the forefront of emerging workplace and consumer-based digital solutions. Bingo Wu AR glasses offer immense potential across various B2B applications.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. If it is true, it confirms that Apple has no mainstream plans for this device, and it will bet on true AR glasses for the mainstream. Anyway, we’ll see… these are all speculations.

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Upload VR

MAY 2, 2024

Apple isn't the first AR or VR company to target an expensive headset at enterprises. Another dark horse in the enterprise AR space could be Meta's Quest 3. This lowers the cost, time, and complexity of companies adopting headset-based AR in a way that other companies dependent on Unity and Unreal engine won't be able to easily match.

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Upload VR

JUNE 6, 2022

Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough. RealityKit also handles networking for multiplayer AR apps, meaning developers won’t need to be network engineers to develop shared AR experiences.

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ARVR

DECEMBER 1, 2021

Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 AR brings digital content and information into the real world. For example, people are able to try on clothes digitally or take guitar lessons in a shared 3D space, without leaving their apartment. Trending AR VR Articles: 1.

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The Ghost Howls

OCTOBER 31, 2018

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. The science fiction leap was “You are inside the internet now. It is possible for people to create these innovative things in AR, VR, movies if they are allowed to innovate.

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ARVR

MARCH 19, 2021

Sales practices are constantly evolving. There are always new ways to serve the buyer’s increasing expectations and demands. The key to a good sales enablement strategy is knowing how to use the same people, products, and services, and aiding them to customize their selling approach to a targeted audience. Enter The Monarchy 3.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Meta dominates the AR/VR market, with reports suggesting the company was responsible for around 70% of AR/VR headset shipments at the end of 2024. This makes it easier for companies to deploy and configure devices, and implement strong security strategies. Analysts suggest that XR technologies could even unlock $1.5

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We think that immersive technologies like VR and AR represent the next computing platform,” Parisi told the crowd at Unite.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2023

RT3D engines have emerged as one of the most valuable tools for designing immersive AR/MR/VR experiences. Step 2: A Guide to RT3D Use Cases Once a company understands the potential of RT3D engines, the next step is developing a strategy based on specific goals and use cases.

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VRScout

FEBRUARY 25, 2019

It’s no secret that Microsoft’s mixed reality strategy is centered around its Intelligent Cloud, and the Intelligent Edge; therefore the HoloLens team has worked very closely with Azure to bring it all together in one sleek package. So, here’s the full low-down on Microsoft’s newest immersive device: It’s all about the Cloud.

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XR Today - Mixed Reality tag

JUNE 22, 2022

The news comes as global entities prepare to design, test, and deploy the Metaverse, a merger of the Internet with spatial computing features and incorporating rising technologies such as virtual, augmented, and mixed reality (VR/AR/MR), digital twins, real-time 3D content, and others. Metaverse Standards Forum Flow Chart. PHOTO: MSF.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android.

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The Ghost Howls

AUGUST 17, 2019

And if you can partner with someone that is expert in the field, that’s even better , because he/she will know the strategies that work. He/she doesn’t know what AR/VR/XR/MR mean. VR communities are much prone to hype … but common sentiments are not always true. They are too prone to hype.

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The Ghost Howls

OCTOBER 15, 2018

It is a set of very high-quality headphones that are able to offer truly immersive and spatial audio, with a unique feature that lets you blend the audio of the AR experience and of your real world in an optimized way. Kill coakroaches and similar animals that are infesting your house; Super Zeros. But with another name.

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XR Today - Mixed Reality tag

APRIL 26, 2023

The With Google AR and VR technologies, companies can create immersive experiences designed to rapidly convert customers, and enhance brand loyalty. The ARCore solution from Google supports developers in creating simple but effective AR applications, which customers can download from the Google Play store and access on any Android device.

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The Ghost Howls

NOVEMBER 1, 2018

After that, I headed for China to pursue my dream and headed marketing and strategy for the release of the Microsoft A.I. The aim in developing the PanguVR engine was to equip content producers to create immersive and interactive content, in UE4 (Unreal VR Engine), automatically meaning without any learning curve. What are the results?

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Voices of VR

OCTOBER 5, 2023

I interviewed CNET writer Scott Stein at Meta Connect about his first impressions of the Quest 3, Rayban Meta Smartglasses, AI, and Meta’s strategy as they move into Mixed Reality. See more context in the rough transcript below. Music: Fatality

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XR Today - Mixed Reality tag

JULY 27, 2023

In addition, firms are lauding the value of XR learning and the attention economy, which spans virtual, augmented, and mixed reality (VR/AR/MR) devices. Also, some hire their own Unity or Unreal Engine developers or licenced out those software developer kits (SDKs). XR Today: What are your thoughts on the attention economy?

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XR Today - Mixed Reality tag

MARCH 21, 2023

Unfortunately, even as hardware and software solutions in the MR, AR, and VR landscapes continue to evolve, there’s something holding XR evolution back: streaming. This means every business can access the most complex VR, AR, and MR experiences from a remote server without huge initial costs.

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XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don’t know if you realize, 82 percent of universities have tried VR and AR. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

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AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don’t know if you realize, 82 percent of universities have tried VR and AR. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

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AR Machine Learning Government Virtual Reality 78

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

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Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. As a virtual, augmented, and mixed reality evangelist, Rori advises companies on strategy and marketing opportunities for brand and business transformation.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JANUARY 20, 2020

Most people know VR and AR as if kind of something in the last five years. I don't know if you realize, 82 percent of universities have tried VR and AR. So you don't know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them? Affordable.

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AR Machine Learning Government Virtual Reality 60

XR for Business Podcast

MARCH 17, 2020

The main mission was to democratize VR and AR around the world. And we actually tried to tackle this problem with the help of major headset manufacturers – Oculus, HTC, Leap Motion, Intel — and they supported us to create VR/AR labs around the world. They reach to us after hearing about VR/AR.

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XR for Business Podcast

MARCH 17, 2020

The main mission was to democratize VR and AR around the world. And we actually tried to tackle this problem with the help of major headset manufacturers – Oculus, HTC, Leap Motion, Intel — and they supported us to create VR/AR labs around the world. They reach to us after hearing about VR/AR.

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AR Industry Training Course 78

XROM

JUNE 5, 2023

Apple's strategy of launching cutting edge, flagship products at luxury prices that then become mainstream over time has characterized product categories from the iPhone to the Apple Watch. Vision Pro Version 3 or 4, with the right, more attainable cost, will likely be key to mainstream consumer uptake.

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