XR Today - Virtual Reality

MARCH 13, 2025

Immersive learning case studies from countless industries highlight the potential extended reality technologies have to transform how we build skills and knowledge. Here are some of the top case studies sure to inspire you. Plenty of amazing immersive learning case studies show just how beneficial experiential training can be.

Case Study 199

Case Study Study Training Immersion 199

AR Insider

APRIL 23, 2024

So it turned to AR. What were the results and strategic takeaways for AR marketing best practices? This post appeared first on AR Insider. Swisscom wanted to promote the launch of its new “blue” line of consumer services, such as mobile data plans.

Case Study 477

Case Study Study AR Data 477

AR Insider

MAY 14, 2024

To celebrate the film release of Sing 2, Universal Pictures looked to TikTok to create an interactive campaign utilizing AR effects. This post appeared first on AR Insider. What were results and, best practices, and strategic takeaways?

Case Study 449

Case Study Study AR Filming 449

AR Insider

AUGUST 23, 2022

How has Boeing deployed AR to streamline aircraft assembly? We examine its ongoing AR endeavors in the latest case study, plucked from a recent ARtillery Intelligence report. This post appeared first on AR Insider. And how has it achieved real ROI in doing so?

Case Study 397

Case Study Study AR Trends 397

AR Insider

AUGUST 9, 2022

Picking up where we left off in last week's report excerpt, we move on to another AR marketing case study. How did it raise awareness and sales of its new sneakers using AR visualization? This post appeared first on AR Insider. this time from Dior. we dive in.

Case Study 395

Case Study Study AR Trends 395

AR Insider

SEPTEMBER 22, 2022

Our latest case study dives in. This post appeared first on AR Insider. Toyota's Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market.

Case Study 392

Case Study Study AR Augmented Reality 392

AR Insider

MAY 17, 2022

Where is AR proving its ability to boost eCommerce performance? We dive into the latest case study from NextTech AR solutions, showing the technology's capacity to elevate customer confidence and conversions. This post appeared first on AR Insider.

Case Study 380

Case Study Study AR Technology 380

AR Insider

OCTOBER 11, 2022

After covering AR's role in healthcare and aerospace, our latest case study turns attention to semiconductors. Like those other industries, the chip sector is primed for AR because fabrication involves intricate industrial processes. This post appeared first on AR Insider.

Case Study 396

Case Study Study AR Healthcare 396

AR Insider

OCTOBER 18, 2022

AR isn’t just applied to a range of business verticals – everything from aerospace to automotive – but also horizontal functions. One that continues to develop in AR applicability is welding. Our latest case study dives in. This post appeared first on AR Insider.

Case Study 394

Case Study Study AR Automotive 394

AR Insider

MAY 10, 2022

Picking up where we left off in examining Web AR opportunities and strategies, what are proof points for the technology? To show rather than tell, we dive into a case study from Home Depot's Web AR execution. This post appeared first on AR Insider.

Case Study 394

Case Study Study AR Strategy 394

AR Insider

AUGUST 21, 2024

What are best practices for enterprises to implement XR and realize strong ROI? This is the topic of ARtillery Intelligence’s recent report and the focus of the latest AR Briefs episode. This post appeared first on AR Insider. We have the video and takeaways.

Case Study 395

Case Study AR Study Video 395

AR Insider

JULY 27, 2021

T ough we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. But the greatest area of enterprise AR impact today is in industrial settings. This includes AR visualization to support assembly and maintenance. One foundational concept in enterprise AR is digital twins.

Case Study 370

Case Study Study AR Simulation 370

AR Insider

APRIL 1, 2025

In Volume 2 of this series, we examined GE Healthcares AR-guided warehousing. This post appeared first on AR Insider. Now we revisit the company for a different function: training. It wanted to evolve the way it trains technicians that service CT and MRI scanners.

Case Study 378

Case Study Training Study AR 378

AR Insider

JULY 9, 2024

Biore was able to boost its brand recognition with an AR lens that animated users' beauty routines. Our latest case study dives in. This post appeared first on AR Insider. What were best practices and tactical takeaways?

Case Study 401

Case Study Study AR Trends 401

ARVR

OCTOBER 31, 2022

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen in the enterprise. This takes many forms including brands that use AR to promote products in greater dimensions and industrial enterprises that streamline operations. This effectiveness results from AR-guided speed, accuracy, and safety.

Case Study 351

Case Study Study AR Industry 351

AR Insider

MARCH 5, 2024

We keep hearing that AR is an effective brand marketing medium. Our latest case study looks at Samsung's AR campaign using TikTok Effects. This post appeared first on AR Insider. But where's the proof?

Case Study 443

Case Study Study Samsung AR 443

AR Insider

JULY 6, 2021

hough we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. But the greatest area of enterprise AR impact today is in industrial settings. This includes AR visualization to support assembly and maintenance. More from AR Insider…. More from AR Insider….

Case Study 370

Case Study Study AR Machine Learning 370

AR Insider

JANUARY 30, 2024

So it created an AR try-on experience that showcased this signature design. This post appeared first on AR Insider. Polaroid Eyewear wanted to expose its new Gummy collection of flexible rubber-framed sunglasses. We break down results and lessons.

Case Study 444

Case Study Study AR Trends 444

AR Insider

JULY 20, 2021

T hough we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. But the greatest area of enterprise AR impact today is in industrial settings. This includes AR visualization to support assembly and maintenance. One area that’s ripe for AR guidance is healthcare.

Case Study 369

Case Study Study Training AR 369

ARPost

NOVEMBER 25, 2021

The two great barriers to markets rolling out VR and AR retail are understanding and implementation. The company recently partnered with YouGov to release a study on online retail during the pandemic , and has also expanded its offerings for 3D and AR assets. The International Omni-Channel Retail Report 2021.

Retail 379

Retail Study Tools AR 379

AR Insider

DECEMBER 7, 2023

Consumer brands continue to develop AR marketing playbooks. The latest to land on our radar is Chobani, and its halloween AR campaign that brought the holiday spirit to life. This post appeared first on AR Insider. We look at the execution and results.

Case Study 435

Case Study AR Study 435

AR Insider

APRIL 3, 2025

ARtillery Intelligence released a new report that projects mobile AR annual revenue to grow to $15.6 This post appeared first on AR Insider. billion by 2029. How will it get there and what subsectors will fuel it? We break down the findings.

AR 381

AR Study Data Trends 381

AR Insider

AUGUST 16, 2022

We examine the shopper experience and revenue impact in the latest AR marketing case study. This post appeared first on AR Insider. MAC Cosmetics’ New York concept store delivers virtual try-ons via smart mirrors.

Case Study 400

Case Study Study New York AR 400

AR Insider

APRIL 9, 2025

This post appeared first on AR Insider. Chrono Craft is a fleet of 20-seat immersive buses that dont just tour the Yuanmingyuan Park in Beijing they transform it into a living, shared theater. The creators tell us how they did it.

Case Study 345

Case Study Immersion Study AR 345

AR Insider

MARCH 25, 2021

New Study Reveals 29 Percent of U.S. New data from Thrive Analytics and ARtillery Intelligence uncovers who’s using mobile AR apps, how often, and in what categories. MARCH 25, 2021 – KETTERING, OH – Thrive Analytics and ARtillery Intelligence today released a new report: AR Usage & Consumer Attitudes, Wave IV.

AR 533

AR Survey Augmented Reality Virtual Reality 533

AR Insider

JULY 12, 2022

To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. This post appeared first on AR Insider. We examine results & takeaways in the latest report excerpt.

Case Study 395

Case Study Study AR Trends 395

VRScout

MARCH 2, 2022

It’s for this reason, as well as others, that the organizations partnered to create scientifically-accurate 3D models of 13 legendary animals brought to life using AR technology. In order to ensure users could access the AR animals on standard smartphones, the team went with a simplistic low-poly look. A 3D mastodon. “We

Technology 499

Technology AR Los Angeles Study 499

AR Insider

AUGUST 17, 2021

hough we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. But the greatest area of enterprise AR imact to day is in industrial settings. This includes AR visualization to support assembly and maintenance. XR Talks: Porsche’s 40% AR-Fueled Performance Boost.

Case Study 366

Case Study Study AR Training 366

VRScout

JULY 16, 2021

But how exactly is VR & AR technology being used by the astronauts operating within the multinational low orbit space station? According to the official NASA blog , just yesterday two members of the Expedition 65 crew employed VR and AR technology as part of their respective duties. Working inside the U.S. Image Credit: NASA.

AR 545

AR Study Japan Filming 545

AR Insider

APRIL 16, 2025

AR is used in a range of industrial settings to support operational efficiencies and safety. This post appeared first on AR Insider. The latest example to cross our desks is decommissioning nuclear power plants. What were goals, results and tactical takeaways?

Case Study 294

Case Study Study AR Examples 294

AR Insider

JUNE 29, 2021

T hough we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. But the greatest area of enterprise AR impact today is in industrial settings. This includes AR visualization to support assembly and maintenance. Enterprise AR: Opportune But Underbaked.

Case Study 370

Case Study Study AR Examples 370

AR Insider

MARCH 4, 2025

AR is often most effective when it's integrated with other systems such as IoT, PLM, and other enterprise acronyms. This post appeared first on AR Insider. How did Volvo bring it all together to elevate its quality assurance processes?

Case Study 345

Case Study Study AR Trends 345

AR Insider

AUGUST 20, 2024

One of AR's strengths as a marketing medium is to make static packaging come to life. This post appeared first on AR Insider. Discovery Wines took this to heart to enliven its physical labels. What were tactics & takeaways?

Case Study 329

Case Study Study AR Trends 329

AR Insider

APRIL 8, 2025

So it turned to AR to replace training with just-in-time knowledge through live guidance. This post appeared first on AR Insider. Despite its operational acumen, PBC Linear faced challenges in training novice staff in equipment maintenance. What were results & takeaways?

Case Study 324

Case Study AR Study Training 324

AR Insider

OCTOBER 25, 2022

Peterbilt Motors Company developed an AR-guided repair system that overlays 3D models of truck systems for technician guidance. What are the results? This post appeared first on AR Insider. It’s been deployed on iPads across 200+ dealerships. we dive in.

Case Study 394

Case Study Study AR Trends 394

AR Insider

MAY 25, 2022

One of AR's strengths as a marketing medium is to make static packaging come to life. This post appeared first on AR Insider. Discovery wines took this to heart to enliven its physical labels. What were the tactics & takeaways? We break it down in the latest Campaign Tracker.

Case Study 362

Case Study Study AR Data 362

AR Insider

OCTOBER 4, 2022

How is AR being used in the automotive industry? This post appeared first on AR Insider. BMW shows us in its line-of-sight guidance for auto design. This not only creates a more effective and intuitive design process but accelerates production cycles and time to market.

Case Study 357

Case Study Study AR Automotive 357