AR Insider

JULY 9, 2021

Beyond consumers, AR likewise resonates among brands, retailers, and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. But despite all of these benefits, AR adoption is still held back by a few common myths. AR is a Fad; 2.

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AR Case Study Retail Study 387

Road to VR

OCTOBER 5, 2017

Now Udacity , the for-profit online education site that was spawned from free Stanford University computer science classes, has created a course that says will take you one month to complete so you can start making your own AR apps for iOS.

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Unity Course Augmented Reality Apple 274

AR Insider

JULY 2, 2021

Beyond consumers, AR likewise resonates among brands, retailers and eCommerce companies. Among retailers and eTailers, few standouts that have leaned into AR product visualization include IKEA, Wayfair, Houzz, and Shopify. First, to define AR shopping, it takes many forms. Where are consumers finding and interacting with AR?

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AR Retail Case Study Unity 370

The Ghost Howls

JANUARY 3, 2020

I want to start this year and this decade (that will be pervaded by immersive technologies) with an amazing tutorial about how you can get started with Oculus Quest hands tracking SDK and create in Unity fantastic VR experiences with natural interactions! How to get started with Oculus Quest hands tracking SDK in Unity – Video Tutorial.

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Hand tracking Unity Oculus How To 369

AR Insider

FEBRUARY 17, 2021

SAP shapes the future of work with Unity. Since 2016, the company has invested in AR, VR and XR to help its customers accelerate time to insight and enhance the way SAP data is visualized and understood. To make it easier for Unity developers to integrate SAP data into Unity, SAP recently launched the Unity Integration Toolkit.

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Case Study Study AR Unity 203

XR Today - Virtual Reality

MAY 12, 2023

Two separate studies highlighted how XR and Metaverse services could significantly influence sectors such as retail, manufacturing, and eCommerce. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

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Unity Google Study Africa 247

ARPost

JULY 29, 2021

To make this happen, the luxury car company has partnered with some old ARPost favorites in AR and VR technology including Pico , Engage, and 8th Wall. The projects have also been enabled by companies we had yet to meet, including CRAFT, Antiloop, Govar, and We Are Jerry. An AR experience wasn’t enough for BMW. BMW’s Road to XR.

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Technology AR Automotive Case Study 490

XR Today - Virtual Reality

NOVEMBER 29, 2022

For retail leaders thinking of investing in the XR space, reading case studies and reports can be an excellent form of inspiration and guidance. Here are just some of the most recent customer success examples worth checking out right now. Unity and Deckers. Varjo and MUJI.

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Case Study Retail Study Magic Leap 326

The Ghost Howls

AUGUST 12, 2021

But now, thanks to VR Expert , a company specialized in selling and lending AR and VR headsets, I have been able to test this device for a few days and report to you my impressions about it. Besides that, I also noticed the “screen door effect” for the first time on an AR headset.

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AR Microsoft Hand tracking Eye Tracking 545

The Ghost Howls

JANUARY 13, 2021

It comes out from the passion of someone that has just discovered how immersive realities are beautiful, or maybe from the mind of a student that has just finished the university and wants to find a dream job in AR or VR. Immotionar and the first contact with AR and VR. Some people even ask if I can become their mentor.

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Virtual Reality Unity Course AR 516

The Ghost Howls

FEBRUARY 18, 2021

Kura promises to deliver lightweight AR glasses with astonishing features like 150° FOV, 8K resolution per eye, and outdoor use thanks to some breakthrough innovations they are working on. They could make AR enter a new immersive phase that leads towards mainstream adoption. It’s like 2 years (!!) What is Kura’s story?

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AR China Augmented Reality Technology 540

The Ghost Howls

APRIL 21, 2025

For sure, some interesting experiments are possible with it More info An experiment investigates the user perceptions in passive experiences A very interesting experiment from the University of Glasgow discovers new ways users can be tricked inside VR passive experiences.

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Apple Study Virtual Reality Ukraine 329

The Ghost Howls

FEBRUARY 18, 2022

In the first instance, a creator familiar with Unity and 3D modelling softwares can create an XR scene and then upload to STYLY through our Unity Plugin , where a multiformat version of the scene will automatically be created and hosted, allowing anyone to view the scene using a VR HMD, AR smartphone or even WebXR through their browser.

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Japan Unity AR Unreal 535

AR Insider

SEPTEMBER 23, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Toyota makes mixed reality magic with Unity and Microsoft HoloLens 2. This includes the use of Unity’s real-time 3D development platform across its automotive lifecycle. by Nick Davis.

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Case Study Study Machine Learning Automotive 242

AR Insider

MAY 6, 2020

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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XR Today - Virtual Reality

JUNE 20, 2022

Today, we’re going to be looking at some of the most impressive XR advertising case studies from the last couple of years, to inspire your team. Autoliv and Unity. The project started with 3D content creation, and is now evolving to include AR and VR presentations. Arksen, Varjo and Unity. Kelloggs and Accenture.

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Case Study Study Unity North America 246

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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Trends Unity Study Industry 377

The Ghost Howls

JULY 29, 2019

There are some typical questions that arise in the mind of the AR enthusiasts of the world: how is it? For this purpose, it has created a reference design for an AR headset dubbed North Star , giving full instructions on how everyone can build one at home. And being no developers, there are almost no apps. Is it good?

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Leap Motion AR How To Augmented Reality 418

ARPost

JANUARY 7, 2022

Let’s meet them both and talk about what their partnership means for AR and e-commerce. VNTANA is a 3D CMS and AR platform with big-name clients including Cotton, Hugo Boss, and adidas. The company has an in-house 3D web viewer but also offers APIs and complete integrations with services like Shopify as well as Unreal and Unity.

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Retail Study Japan Unreal 398

XR Today - Virtual Reality

OCTOBER 17, 2022

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. The trusted enterprise is part of Unity’s Certified Creator Network, which enables Groove Jones to design slick, immersive experiences using the real-time 3D (RT3D) engine.

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Case Study Study South Carolina North Carolina 304

VRScout

APRIL 4, 2023

Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset. There’s also the Spatial Reality Display Player app, which can be used to easily display 3D projects.

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Las Vegas Sony Nevada United States 541

ARVR

NOVEMBER 8, 2022

We decomposed the task of creating a VR-tool for corporate training in the following way: Learning scenarios development We studied the process of network installation in the smallest details. App programming (Unity) We developed a simple intuitive application that would help employees understand and remember a sequence of actions.

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Case Study Training Simulation Study 254

VRScout

JANUARY 2, 2020

As we approach the end of 2019 and look back at the most successful advertisements and marketing campaigns of the year, not one of them has involved the use of VR or AR technology. Companies that use AR and VR commercial content like Ikea, Disney, and Warner Bros are using this medium for advertising performance. .

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AR Augmented Reality Eye Tracking Immersion 271

ARPost

OCTOBER 29, 2019

Since the market size of augmented reality solutions is expected to reach $209 billion by 2022, it’s no surprise AR is a trend for a handful of industries like gaming, media and entertainment, advertising, and others. What Is a Location-Based AR Application? Influence of AR on Various Domains. Healthcare. Entertainment.

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AR How To Tourism Augmented Reality 219

AR Insider

SEPTEMBER 9, 2020

“Vantage” is AR Insider’s editorial contributor program. Authors’ opinions are their own. . Brands Boost Customer Engagement and Sales with Web AR (Part II). After examining AR’s value for consumer brands in Part I, we pick up the discussion here… by Patrick Johnson. AR Gifting.

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AR Retail Boston Study 229

AR Insider

NOVEMBER 11, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. This is a critical step in the technology’s early lifespan as ROI signals are required by enterprise buyers. With that backdrop, the latest examples are rolled up in a new report from Unity. Moving from VR to AR, the U.S.

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AR Case Study Data Education 193

ARPost

OCTOBER 9, 2021

In order to be eligible to enroll in this major, students should minor in either business or communication studies. The McClure School’s graduates are now working for top companies that develop immersive experiences, such as Electronic Arts, Ubisoft, Unity, Apple, and Google. Who Can Enroll in the New VRGD Program?

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Ohio Virtual Reality Gaming Michigan 432

AR Insider

AUGUST 5, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. One of AR’s most promising areas is B2B software to create consumer-facing lenses and animations. This is under the category of AR “ building blocks ” which we see as a major industry accelerant and revenue opportunity.

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Data AR Unity Study 169

The Ghost Howls

APRIL 20, 2020

My speech will be about AR and BCI. A bit like Apple, whose upgrades to ARKit show its creation of an AR framework aimed at the future more than the present (because phone AR is good only to add features to 2D apps), Facebook updating the Quest gives us a hint of what we can expect in the upcoming years. Top news of the week.

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Oculus AR Unity Machine Learning 265

ARPost

SEPTEMBER 29, 2022

We will need platforms to navigate, meet, and study. Or AR applications that can be easily customized by those who do not have the money to make their own. There are and will be games for PCs, consoles, mobile devices, VR, and AR. Snap (Nasdaq: SNAP) for AR Filters. NFTs have a lot of applications.

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Software Retail Augmented Reality Microsoft 404

ARVR

JULY 23, 2021

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. But the greatest area of enterprise AR impact today is in industrial settings. This includes AR visualization to support assembly and maintenance. Trending AR VR Articles: 1. ExpiCulture?—?Developing

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Case Study Training Study AR 130

ARVR

JULY 13, 2021

Though we spend ample time examining consumer-based AR endpoints, greater near-term impact is seen today in the enterprise. But the greatest area of enterprise AR impact today is in industrial settings. This includes AR visualization to support assembly and maintenance. Trending AR VR Articles: 1. ExpiCulture?—?Developing

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Case Study Study AR Machine Learning 130

AR Insider

JANUARY 7, 2020

At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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Industry AR Case Study Tips 195

ARPost

MAY 28, 2020

See Also: Greenlight Insights and Adlens Release Study on the Future of XR. For example, people are spending less time directly communicating with each other and more time in XR. Merel also pointed out that, while solutions by XR companies are a boon for AR retail , that’s only the case if businesses have a shippable product.

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AR Retail Microsoft Virtual Reality 350

UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. The “VR Game Dev” track will tackle platform-specific development, case studies, and tool/service demos.

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Asia Unity Technology AR 100

The Ghost Howls

MARCH 11, 2025

When I started writing these weekly summaries of AR/VR news I couldnt imagine I would have continued for such a long time. Thank you to all of you, my readers, for having kept reading these posts of mine and giving me the strength to keep writing them by telling them they are useful for you. THIS IS MY 400TH ROUNDUP OF XR NEWS.

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Samsung Gaming Simulation Sony 321

XR Today - Augmented Reality tag

AUGUST 22, 2022

Aardman Animations, the company best-known for the creation of the iconic Wallace & Gromit cartoons, decided it was time to discover the AR space for themselves. The team planned and implemented two new AR apps, built for the mobile landscape, to bring Wallace and Gromit’s adventures directly into the homes of their fans.

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Case Study Unity Study Gaming 98