The Ghost Howls

MARCH 13, 2025

Today, I want to discuss one of the XR technologies that has been getting more hype lately: smartglasses. I want to start my analysis with what I’ve seen at CES and then go beyond that and discuss what I envision for the future of this technology. There were so many smartglasses and technologies related to smartglasses (e.g.

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XR Today - Augmented Reality tag

OCTOBER 15, 2024

In enterprise, however, XR solutions existed for many years beforehand, creating a base mark for today’s emerging AR/VR/MR sector. Investing in the future is a common trait among successful businesses, and if XR market forecasts are correct, investing in AR/MR headsets could be a significant part of the next enterprise technology cycle.

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VRScout

JANUARY 18, 2023

AR technology makes its way into the mountains. This year’s CES featured no shortage of exciting announcements, including the reveal of Sirius, a pair of advanced ski goggles that use augmented reality (AR) and artificial intelligence (AI) technology to display valuable information over the real world as you cut through powder.

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VRScout

JANUARY 31, 2023

The futuristic SUV features a digital console that can only be seen using AR technology. The “Actisphere” vehicle features a range of over 600 km, 800-volt charging technology, and no local emissions. Not only that, but the futuristic crossover features support for augmented reality (AR) technology.

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VRScout

JUNE 22, 2023

According to a recent report by SourceJournal , Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. ’s AR Mirror / Credit: Snap, Inc.

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AR Insider

MARCH 11, 2024

How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons, and other 3D visualization? This post appeared first on AR Insider. Our latest Behind-the-Numbers installment dives in.

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Road to VR

FEBRUARY 4, 2025

According to a Bloomberg report, Apple has shuttered an AR glasses project aimed at mainstream consumers. Originally planned for release in 2027, the device, codenamed N107, was a Mac-connected pair of AR glasses which the company was positioning as a more accessible alternative to the $3,500 Vision Pro mixed reality headset.

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AR Insider

APRIL 25, 2024

AR continues to change the ways college students learn, making curriculum more interactive. Yet, as higher ed increasingly leverages this technology, there are ethical and privacy pitfalls. This post appeared first on AR Insider.

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VRScout

OCTOBER 5, 2022

There are a few important things to keep in mind when getting your first AR-powered tattoo. We’ve seen a lot of cool ways augmented reality (AR) technology has been used to bring the world around us to life with digital content. Artwork and #AR by @Pixelpuncha. Sufficeth to say the results were fantastic.

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VRScout

FEBRUARY 27, 2023

Follow virtual footprints toward lost items with the X-AR. Researchers based out of the famous Massachusetts Institute of Technology (MIT) are working on an augmented reality (AR) headset that uses holograms to guide users toward hidden objects. Users then follow a set of virtual footprints guiding them toward the object.

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VRScout

JANUARY 5, 2023

These new AR lenses deliver a 2K x 2K resolution experience and address vergence-accommodation conflicts. The Israeli-based augmented reality (AR) company Lumus will be expanding its 2D Maximus platform by unveiling its 2nd generation of Lumus’ Z-Lens waveguide architecture during CES 2023. Its optical engine is also 50% smaller.

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AR Insider

NOVEMBER 22, 2023

AR creates opportunities to reengineer customer experiences (CX). We examine 6 ways the technology is transforming CX. This post appeared first on AR Insider. This comes about as there's a parallel shift in customer expectations.

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VRScout

MAY 13, 2023

WayRay, a deep-tech company specializing in holographic augmented reality (AR) displays for vehicles, is bringing its technology to Tesla cars for the first time, according to an official release. With the addition of an interactive AR-powered HUD, the vehicle looks like something out of Cyberpunk 2077.

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VRScout

FEBRUARY 10, 2023

Vuzix, a company specializing in wearable augmented reality (AR) technology, recently conducted an experiment in collaboration with OPTAC-X and Kymeta Corporation during which its Vuzix Smart Swim glasses were used to perform a SATCOM-enabled AR scuba dive. ” Vuzix Smart Swim glasses are available now for $199.

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XR Today - Virtual Reality

JANUARY 22, 2025

Technology adoption can start at home for many business leaders, and seeing NVIDIA GeForce NOW appear on PICO headsets only fuels support for such XR-parallel technologies in the workplace, therefore driving AR/VR/MR adoption.

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AR Insider

NOVEMBER 15, 2023

This joins AR's tenure in eCommerce over the past decade, including product try-ons. Can the two technologies together represent a formidable one-two punch? This post appeared first on AR Insider. eCommerce is an increasingly fitting place for.

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VRScout

MAY 1, 2023

Always a champion for innovation, Gorillaz unsurprisingly pushed boundaries at Coachella with a seemingly real-time AR installation that leveled up their live set for at-home viewers. Gorillaz are perfectly positioned to experiment with the canvases that exist between physical and digital.”

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VRScout

APRIL 1, 2023

Dental professionals can use 3D stereoscopic imaging and AR to make sure you’re brushing your teeth every day. Along with being packed with cutting-edge technology, the NuLoupes are lightweight and have an ergonomic design that’s ideal for all-day use.

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AR Insider

SEPTEMBER 11, 2023

This post appeared first on AR Insider. As immersive tech evolves it's increasingly important for women to be part it. However, they're still underrepresented. How do we change that, and encourage immersive pursuits among women?

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VRScout

APRIL 7, 2023

ChatGPT and augmented reality technology could save your butt during your next job interview. The technology may be coming sooner than you think. The technology may be coming sooner than you think. Feature Image Credit: Bryan Hau-Ping Chiang The post These AR Glasses Use AI To Make You More Likeable appeared first on VRScout.

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The Ghost Howls

NOVEMBER 29, 2023

Today I want to tell you my experience with one of these products I’ve tried at this event, a pretty interesting one because it solves a known problem in our space: SeeTrue Technologies. SeeTrue Technologies SeeTrue Technologies has been the first solution I tried at MatchXR. Glasses frames with eye tracking integrated.

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Following Reddit communities can be vital in understanding where the industry is heading and what its most dedicated users are feeling.

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VRScout

MAY 9, 2023

The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition. The second experience takes fans on an IRL treasure hunt in search of a unique location-based AR experience.

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AR Insider

OCTOBER 13, 2023

In the ongoing convergence of AR and AI, the latest player has joined the mix: Walmart. It has integrated both technologies to guide customers through the shopping funnel – from searching to transacting. This post appeared first on AR Insider.

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The Ghost Howls

OCTOBER 8, 2023

CREAL’s Light Field “display” CREAL showcasing its technology (and the news of the day) CREAL is one of the most interesting startups for what concerns XR display solutions. Lightfields are usually generated with the virtual elements rendered in a special way to a display. Why is it cool and why should we matter?

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Road to VR

MARCH 12, 2025

Furthermore, the company now says it’s focusing on advancing its AI-powered geospatial technology and AR tech. Released in 2022, the company’s Visual Positioning System is a geospatial AI system that enables precise real-world location tracking and AR navigation, touted for its centimeter-level accuracy.

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Following Reddit communities can be vital in understanding where the industry is heading and what its most dedicated users are feeling.

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The Ghost Howls

DECEMBER 9, 2024

Today I’m writing a deep dive into Visual Positioning Systems (VPS) , which are one of the foundational technologies of the future metaverse. As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. Why do we need VPS?

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VRScout

MARCH 30, 2023

This year, the Austin-based festival felt noticeably more focused, with a number of amazing technologies being showcased. JAILBIRDS Bobby: Thomas Villepoux’s Jailbirds VR is an incredible animated story about two prisoners who are tormented by a cruel warden. XR creators brought their A-game to this year’s festivities.

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Road to VR

MAY 30, 2024

Google and Magic Leap today announced a “strategic technology partnership.” ” The move shows Google seeking to gain ground to keep up with the likes of Meta, Apple, and others in a race to control the AR headset market. Google has had several starts and stops in the XR space. But the company hasn’t given up yet.

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XR Today - Virtual Reality

OCTOBER 29, 2024

The move is part of Los Angeles Unified’s Instructional Technology Initiative, which aims to boost education opportunities with AR and VR solutions. The recent ICESCO/Avantis partnership demonstrates how XR technology can help democratize education worldwide and improve access to personalized learning and digital learning tools.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

The technologies include Wallaby, a series of large language models (LLMs) for retail, a new AI-powered customer support assistant, a Content Decision Platform for tailored shopping experiences, and an AR platform called Retina to create 3D assets for ‘Adaptive Retail’. Sam’s Club and Walmart International. “As

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XR Today - Virtual Reality

NOVEMBER 25, 2024

Khronos Group is a non-profit consortium powering royalty-free interoperability for VR, AR, ML, 3D graphics, and other technologies. Update In April this year, Khronos updated its OpenXR API to optimise its support of cross-platform AR/VR/MR application development with its version 1.1. PICO has announced support for OpenXR 1.1,

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Upload VR

JANUARY 27, 2025

Apple still has a team at a "secretive facility" developing microLED displays intended for AR glasses, Bloomberg's Mark Gurman reports. MicroLED is a truly new display technology, not just a marketing name for a variant of LCD such as "Mini LED" or "QLED". Most major technology companies are researching and developing microLED.

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XR Today - Virtual Reality

JANUARY 17, 2025

This leads to a slight lull in news, as revealing big technology announcements so soon after CES can lead to overshadowing. At the same time, however, it can be an excellent moment for firms to capture the attention and imagination of industry leaders who have all eyes on emerging business technology.

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XR Today - Augmented Reality tag

OCTOBER 16, 2024

Recently, XPANCEO gave a glimpse into the future of XR wearables by showing another set of AR smart contact lens prototypes at GITEX Global 2024, following a heightened 2024 presence at technology shows worldwide. This comes at a perfect time, as AR interest grows, potentially outgrowing VR headsets.

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XR Today - Augmented Reality tag

JANUARY 9, 2025

XREAL’s highly anticipated XREAL One Pro glasses debuted at CES 2025, showcasing their cutting-edge AR technology. Real-World Applications Some of their competitors and predecessors have struggled , but XREAL glasses are getting it right with this cool, comfy, and affordable AR upgrade weve all been waiting for.

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