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Unity CEO: VR Will Get Huge, But Devs Need to Survive and Avoid Hype Until it Does

Road to VR

At VRLA 2017, Unity CEO and games industry vet John Riccitiello dumped a little cold water wisdom on the hype surrounding the red-hot VR industry. John Riccitiello is the CEO of Unity Technologies , one of the world’s leading game engines. Photo courtesy VRLA.

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The XR Week Peek (2025.02.18): Ray-Ban Meta sold 2M devices, Meta may be working on humanoid robots, and more!

The Ghost Howls

My article about Android XR granting permissions for the camera frames has earned me mentions in important magazines like Road To VR , Upload VR , and Android Authority ! The article explores which applications they like the most (spoiler: its mostly fitness and social). Im back in Italy, tired but happy.

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Rethinking Reality With ThinkReality’s Nathan Pettyjohn and Lenovo’s Bill Adams

ARPost

They decided to base everything in the massively popular 3D development platform Unity. See Also: XR Technology for Industry According to Unity’s Andre Gauthier. The platform is used for quickly rendering large assets and displaying them on head-mounted displays in real time. VR Headsets.

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The AR Show: Building the Future of Human-Computer Interaction

AR Insider

This article features the latest episode of The AR Show. With a solid tenure in interface design, she now leads XR research for Unity — a seemingly perfect gig for the UX maven. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio.

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Will XR (VR/AR) replace 2D interfaces?

ARVR

The anxiety coming from this question is one of the reasons why I jump into learning Unity 3D and C# instead of learning Javascript. Trending AR VR Articles: 1. Build your first HoloLens 2 Application with Unity and MRTK 2.3.0 But everyone still writes articles and posts with words like I am doing right now. .

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Top 50 Terminologies related to AR/VR

ARVR

Trending AR VR Articles: 1. In the context of virtual reality, a head-mounted display (also called HMD) is either a pair of goggles or a full helmet that users wear to fully immerse them in virtual experiences. As demonstrated in the video below, three of the degrees refer to the motion of the user’s head?

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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Find out more or contact us to participate here. Authors’ opinions are their own. . Advertising Enters the Next Dimension of Computing.

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