Remove Augmented Reality Remove Filming Remove Unreal
article thumbnail

Super Bowl LV Was a Win for Augmented Reality

ARPost

Augmented Reality Scored Big in Super Bowl LIV. According to Snapchat , augmented reality lenses and filters from NFL partners reached 45 million Snapchatters during Super Bowl weekend and garnered a total of 101 million impressions. Image source: Verizo n. See Also: Verizon Media Adds AR Features to Its Native Ad Format.

article thumbnail

ARWall, Soapbox Films Debut XR Virtual Production Tool

XR Today - Virtual Reality

Los Angeles-based production studio Soapbox Films successfully installed a new virtual backdrop on Tuesday that displays real-time 3D (RT3D) in-camera visualisations, enabling the studio to host extended reality (XR) film productions. Soapbox is inviting large-scale and independent film production to leverage the facility.

Filming 304
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Peter Jackson’s New Studio is All About AR Storytelling

VRScout

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences.

AR 417
article thumbnail

NewImages, Cannes, Tribeca Join Forces In Unprecedented Collab

VRScout

To learn more about the collaboration as well as each festival’s unique approach, I caught up with Michael Swierczynski, Director of NewImages Festival; Guillaume Esmiol, Deputy Director of Cannes’ Marché du Film; and Loren Hammonds, Vice President of Immersive Programming of the Tribeca Festival. Image Credit: Reality Check VR.

Filming 491
article thumbnail

“It’s Time to Go Spatial”: Get Hyped for AWE USA 2020

ARPost

There are 15 main categories including art and film, apps, games and toys, headworn devices, developer tools, and more. There will also be “Best in Show” awards for augmented reality, virtual Reality, and startup. See Also: Can AI and AR Be Put Together to Offer a Unique Experience? creative director BC Biermann.

article thumbnail

The AR Experience Honoring Scientist Jane Goodall

ARPost

FCG’s telltale combination of CGI and film, shot with a 360-degree camera, is then projected on walls, ceiling, and floor. It’s advanced sound and light design, but is it augmented reality ? The idea of using light and sound to create an unreal experience was also used in the Unreal Garden this summer.

AR 294
article thumbnail

SXSW 2023: Highlights and XR Experiences That Push the Boundaries of Storytelling, Music, and Technology

ARPost

SXSW 2023 was especially exciting for those interested in virtual and augmented reality. One of the finalists in the Convergent Gaming category was Time Investigators , a multi-sensory augmented reality game by Picture This Productions and Mary Rose Museum.