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The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

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Augmented Reality and Hearables: Where the Two Technologies Meet

ARPost

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

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5 Industries Which Could Benefit From Augmented Reality Post COVID

ARPost

Augmented reality has been making waves in a number of industries including healthcare, events, and sports. But, with the pandemic accelerating interest in augmented and virtual-related technologies, this figure might have underestimated the potential growth. AR has also been making its way into the sports gaming sector.

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Why is Augmented Reality Taking Such a Long Time to Gain Popularity?

ARPost

Here’s a thought-provoking statistic: 70% of Snapchat users (almost 130 million) spend three or more minutes a day using augmented reality. All those dancing hot dogs, rainbows coming out of users’ mouths, and even face masks (later removed from the apps) are only possible thanks to augmented reality. Probably not.

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My predictions for augmented reality in 2021

The Ghost Howls

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities. Sounded good.

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8 Augmented Reality Trends in 2021

ARPost

The concept of augmented reality is no longer new. In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. It is worth exploring the different trends that are surging in the augmented reality market.

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Augmented Reality in Social Media: The Good, The Bad, and The Ugly

ARPost

Augmented reality has been thriving on social media in the past few years. However, AR is no longer just for fun and games. An app called Spotselfie has been using augmented reality to enhance the online experience by blurring the divide between the real and virtual world. Just like with Google Glass.