The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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ARPost

OCTOBER 20, 2021

The concept of augmented reality is no longer new. In the last couple of years, AR has experienced tremendous growth and popularity as big technology giants like Google, Amazon, Apple have adopted the technology. It is worth exploring the different trends that are surging in the augmented reality market.

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ARPost

JANUARY 29, 2021

Most people don’t know augmented reality was first created and tested in the late 1960s: by a Harvard professor, with a wired head-mounted display. In 2014, Google Glass launched–to much fanfare, and nascent jokes online–quickly followed by the original Microsoft HoloLens. Safety Gets an Augmented Reality Assist.

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ARPost

APRIL 6, 2021

Augmented reality has been thriving on social media in the past few years. An app called Spotselfie has been using augmented reality to enhance the online experience by blurring the divide between the real and virtual world. How Is Augmented Reality Changing Social Media? Just like with Google Glass.

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VRScout

AUGUST 1, 2020

Download Bookful from the App Store and Google Play to begin your immersive reading adventure. The post Bookful Expands Its Massive Augmented Reality Library With Mattel’s Thomas & Friends And Barbie appeared first on VRScout. Image Credit: Inception VR.

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ARPost

APRIL 27, 2022

Augmented reality is among the biggest trends these days, and you may hardly meet anyone who is not familiar with it. Google ARCore. ARCore is developed and launched by Google. See Also: Developing AR Apps with Google's ARCore. Pricing : Free. It supports AR app development for both iOS and Android platforms.

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VRScout

SEPTEMBER 15, 2022

Google has been using augmented reality (AR) technology for quite some time to bring everything from wild animals to the planets and moons of our solar system to life in your living room. The aforementioned 3D models are accessible now using Google Search in the web browser. Image Credit: Google.

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VRScout

JULY 19, 2022

Keep a look out for Google’s AR glasses next time you’re out for a stroll. This past January, reports began circulating that Google was in the development of its own augmented reality (AR) glasses that enable wearers to blend virtual graphics with the real world. Image Credit: Google.

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

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VRScout

MAY 18, 2022

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. . Image Credit: Google.

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VRScout

JANUARY 21, 2022

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography. Image Credit: Google Inc.

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The Ghost Howls

DECEMBER 9, 2024

A VPS system detecting visual features in the surrounding environment (Image by Google) VPS stands for Visual Positioning System. GPS together with the sensors on the phone is all that we need to orient ourselves on a 2D map like Google Maps that we use every day. What is VPS?

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VRScout

DECEMBER 2, 2020

Google has instructed users to download their personal libraries before June 30, 2021. VR content creators woke up today with a shocking email from Google stating that the company would be shutting down their 3D model sharing platform Google Poly. Google Poly is shutting down!! Um…… WHAT?!?!?!?!

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The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Other relevant news. Image by North). Apple adds spatial audio to AirPods. News worth a mention.

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ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

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VRScout

DECEMBER 10, 2020

Google has partnered with Red Bull TV to launch a brand new AR-enhanced on-demand video experience following Canadian-born climber and paraglider pilot Will Gadd as he scales the legendary ice caps of Mount Kilimanjaro in an effort to show the devastating impact of climate change on the rapidly-changing environment.

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Road to VR

JULY 20, 2022

Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. ” Some of the key areas Google is emphasizing are things like real-time translation and AR turn-by-turn navigation. ” Critically, Google says the research prototypes look like “normal glasses.”

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The Ghost Howls

FEBRUARY 26, 2022

Today I perform a dive in my past and I review the Google Glass Enterprise Edition 2! Google Glass Enterprise Edition 2 Video Review. Do you want to discover everything about the Google Glass Enterprise Edition 2 but you don’t like reading walls of text? Google Glass Enterprise Edition 2. Can I try it?”

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The Ghost Howls

FEBRUARY 6, 2025

Passthrough camera access is a hot topic in the XR community right now and while the positions of Meta, Apple, and Pico are known, everyone is wondering what Google will do with Android XR. But what about Google and Android XR? 2025 so seems suited to be the year when new possibilities in mixed reality will be unlocked.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. HoloLens), virtual reality (e.g. Meta Quest 2), and mixed reality (e.g.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

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The Ghost Howls

MAY 16, 2022

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

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Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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Road to VR

FEBRUARY 27, 2025

The company revealed its first iteration of Project Aria back in 2020, showing off a sensor-rich pair of glasses which the company used internally to train its machine perception systems, ultimately tackling some of the most complex issues in creating practical, all-day augmented reality glasses of the future.

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ARPost

JUNE 4, 2020

Augmented reality is here to stay, and the number of smartglasses that will become available in the next two years announce a decade of change regarding smartphones and tablets. Smartglasses will allow for a handsfree browsing of augmented reality content, enhancing our user experience with handsfree branded content.

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ARPost

FEBRUARY 13, 2021

Augmented reality apps are becoming more and more powerful with the help of artificial intelligence, which learns context and awareness about what you are trying to achieve. Augmented reality and artificial intelligence (AI) are closely related technologies that app developers can combine to create different experiences.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. The initiative builds on ARCore, Googles existing augmented reality framework. Google has partnered with several hardware manufacturers for Android XR, including Samsung and Qualcomm.

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ARPost

AUGUST 13, 2021

Healing and reconciliation come in many forms, and projects such as Breonna’s Garden demonstrate how emerging tech such as augmented reality can be used to provide a safe space to process grief. See Also: The Role of Virtual Reality in the Fight Against Racial Inequity.

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VRScout

MARCH 10, 2022

Unlike standard AR experiences that require dedicated apps, 8th Wall’s WebAR technology allows you to access high-end AR content directly from a compatible WebAR browser, such as Google Chrome and Mozilla Firefox. No additional download is required. Credit: Niantic x 8th Wall.

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ARPost

JANUARY 20, 2022

Augmented reality cloud or AR cloud is posed as the next big thing for augmented reality and the experiences it can deliver. Simply put, it’s the next big step for augmented reality. With the continued adoption of augmented reality, it is estimated that its market value will hit $50 billion by 2024.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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