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The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

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My predictions for augmented reality in 2021

The Ghost Howls

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

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Android XR will allow camera access like on the phone

The Ghost Howls

Passthrough camera access is a hot topic in the XR community right now and while the positions of Meta, Apple, and Pico are known, everyone is wondering what Google will do with Android XR. Meta, Pico, HTC, then Apple… all of them prevented the developers from accessing the camera frames. But what about Google and Android XR?

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Google Invests $250 Million into HTC VIVE to Support AndroidXR

XR Today - Augmented Reality tag

This week, following last month’s AndriodXR announcement and this week’s Samsung Moohan teasers, Google made a massive parrel move. The firm entered a definitive agreement with HTC VIVE, giving the leading XR firm a massive $250 million investment. What a HTC/Google Unitifaction Mean?

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Samsung Partners with Google & Qualcomm to Release Android-powered XR Device

Road to VR

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. HoloLens), virtual reality (e.g. Meta Quest 2), and mixed reality (e.g.

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Apple Unveils ARKit For Augmented Reality

VRScout

A new generation of iOS augmented reality apps are coming. Apple is jumping firmly into the world of augmented reality. In many ways, Apple is trying to keep up with competitors like Google, who already have their Tango augmented and mixed reality platform.

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‘Strange Beasts’ is a Sci-fi Short About Augmented Reality in the Vein of ‘Black Mirror’

Road to VR

Truth is oftentimes stranger than fiction, but because wide-spread, photorealistic augmented reality is still in the realm of science fiction rather than science fact, we usually defer to the storytellers and visual effects gurus to explore the possibilities. image courtesy Magali Barbé. It’s an interesting question.”