VRScout

AUGUST 1, 2020

To cultivate a love of reading and learning, immersive entertainment company Inception created Bookful. In addition to offering exclusive access to premium titles from the world’s leading publishers, Bookful houses complementary immersive learning opportunities for a magically interactive reader experience. Image Credit: Inception VR.

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ARPost

SEPTEMBER 25, 2020

In the AR industry, this news left some open-mouthed: augmented reality is officially out of Gartner’s Hype Cycle. After climbing up the curve steadily year by year in the cycle, augmented reality took a steep ride down to the trough of disillusionment in 2018. Augmented Reality’s Journey in the Cycle.

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ARPost

NOVEMBER 25, 2020

In 2019, the demand growth for augmented reality and virtual reality engineers skyrocketed 1400% from the previous year, surpassing the demand for blockchain engineers (the most in-demand skill in 2018). Venture capital investment in augmented reality and virtual reality hit $4.1 Guest Post.

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ARPost

MAY 12, 2020

French startup KaviAR Tech has launched “the world’s first augmented reality teleportation app”, according to the company, called KaviAR Gate. It offers immersive, 360-degree experiences from the comfort of your home, which is proving to be a safe way to entertain yourself during these trying times. How KaviAR Tech Came to Be.

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ARPost

JUNE 29, 2020

Augmented reality brings endless opportunities to a variety of industries. Plus, amidst this global health crisis, augmented reality gives brands the means to thrive without putting consumers at risk. Augmented Reality in the Cannabis Industry. The cannabis industry is no exception.

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Next Reality AR

FEBRUARY 27, 2020

Thanks to augmented reality, the cave is now virtually open to the public once again. However, these days, physical access to the cave is restricted in order to preserve the site.

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The Ghost Howls

SEPTEMBER 4, 2019

According to the very famous market analysis company Gartner, Augmented Reality is no more an “emerging” technology, but it has graduated as a mature one. The fact that all immersive technologies have been flagged as mature by it means that many more companies will believe in their potential and will want to implement them.

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ARPost

AUGUST 24, 2020

Bradford has activated his new augmented reality initiative, Go Love Universally, on the International Space Station and Mars. The launch of his virtual piece called Future makes him the first-ever artist to create accessible immersive art in space. Pushing Boundaries With Augmented Reality. Artist D.S.

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

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VRScout

MAY 18, 2022

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. . Image Credit: Google.

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The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

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VRScout

JANUARY 21, 2022

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography. Image Credit: Google Inc.

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ARPost

MAY 3, 2021

In the last five years, augmented reality technology has evolved far beyond its most widespread adoption ever – killing digital critters on Pokémon Go. No wonder research from Markets and Markets predicts that augmented reality is going to be a 72.7 Know What Augmented Reality Can Do – And What You Can Do With It.

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ARPost

SEPTEMBER 24, 2019

Fortunately, augmented reality and other immersive technologies make indoor wayfinding possible. Augmented reality wayfinding serves as a digital guide. See Also: 4 Applications of Augmented Reality in Physical Security. There are other existing augmented reality indoor wayfinding systems.

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Tech Trends VR

JANUARY 14, 2019

With immersive technologies, there’s now a dizzying array of creative experimentation going on, and it’s fair to say we’ve barely scratched the surface. With immersive technologies, there’s now a dizzying array of creative experimentation going on Click To Tweet. VRScout (@VRScout) December 13, 2018.

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ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

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ARPost

SEPTEMBER 12, 2019

This year, we’ve seen massive strides thanks to emerging technologies such as augmented reality and artificial intelligence. So, how is augmented reality fueling the innovation of safer self-driving cars? In this guide, you’ll discover three applications of augmented reality in autonomous driving technology.

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ARPost

FEBRUARY 27, 2020

Baby boomers are thrilled that the fictional Holodeck from Star Trek is now a real and functional immersive technology. Augmented and mixed reality technologies unify the diverse global workforce and makes collaboration even more efficient. Augmented reality and virtual reality take video conferencing to another level.

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ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. This level of immersion with content is only possible in 3D. 3D Increases Engagement, Awareness, and Purchase Intent.

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ARPost

APRIL 1, 2021

One such example of this is augmented reality. AR has emerged as an immersive shopping tool that can help online buyers visualize and interact with an item. Despite the fact that people can buy almost anything online, the reality is that the majority of sites share similar steps for both their shopping and checkout flows.

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VRScout

DECEMBER 10, 2020

Google has partnered with Red Bull TV to launch a brand new AR-enhanced on-demand video experience following Canadian-born climber and paraglider pilot Will Gadd as he scales the legendary ice caps of Mount Kilimanjaro in an effort to show the devastating impact of climate change on the rapidly-changing environment.

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XR Today - Virtual Reality

JANUARY 15, 2025

Other organizations, like Google, are working on entirely new software solutions. Expansion in MR and AR Capabilities Virtual reality is an incredible tool for companies looking to transform training, collaboration, and product development strategies. However, full immersion isnt ideal for every use case.

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ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. In this article, we will discuss on augmented reality. Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world.

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The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Other relevant news. Image by North). Apple adds spatial audio to AirPods. News worth a mention.

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VRScout

APRIL 7, 2020

Back to the Moon was first released in 2018 as a first-of-its-kind collaboration between Nexus Studios , Google Spotlight Stories , Google Arts & Culture , Cinématèque Française , and Google Doodles. Download Back to the Moon in AR through the free Google Spotlights Stories app on Android or iOS. Image Credit: Google.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. Google Photos can also let you modify your photos with the powers of AI. It’s good to see XR gaining importance again at Google.

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Road to VR

DECEMBER 9, 2019

ARCore, Google’s developer platform for building augmented reality experiences for mobile devices, is unveiling today a new tool called Depth API, which not only lets mobile devices create depth maps using a single RGB camera, but also aims to make the AR experience more natural, as virtual imagery is more realistically placed in the world.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. HoloLens), virtual reality (e.g. Meta Quest 2), and mixed reality (e.g.

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ARVR

DECEMBER 2, 2021

Since its beginnings, augmented reality has left a lasting influence on people all over the world. AR Will Influence How People Shop Providing consumers with a virtual shopping experience has become one of the biggest trends in augmented reality for many retailers such as American Apparel, Uniqlo, Lacoste, Kohls, Sephora.

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ARPost

JUNE 4, 2020

Augmented reality is here to stay, and the number of smartglasses that will become available in the next two years announce a decade of change regarding smartphones and tablets. Smartglasses will allow for a handsfree browsing of augmented reality content, enhancing our user experience with handsfree branded content.

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ARPost

DECEMBER 23, 2020

You’ll be able to witness this for yourself through an augmented reality video experience with Canadian ice climber Will Gadd. Augmented Reality for Climate Change Education. The Last Ascent is an augmented reality experience for on-demand video streaming. Augmented Reality in Video Streaming.

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ARPost

APRIL 28, 2022

XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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VRScout

DECEMBER 14, 2022

Ahead of the release of their 8th studio album entitled Cracker Island , the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars. Image Credit: Google x Gorillaz.

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The Ghost Howls

MAY 16, 2022

Image by Google). Google performs interesting AR news at I/O conference. At Google I/O, no executive of the company has talked about the M-word, but they have anyway showed interesting AR updates, which will be relevant for our future M-world. Another cool announcement has been the one of Immersive View for Google Maps.

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Tech Trends VR

MARCH 3, 2020

The pavilion space will also prominently feature a retrospective of large-format Augmented Reality artworks from 2011-2018 by HEAVY , a multiple award-winning creative studio that specializes in using immersive technology to reclaim public spaces for civic engagement, enlightened interactivity, and fun & thoughtful experiences.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

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