ARPost

SEPTEMBER 28, 2020

Augmented reality has come a long way over the years. It has slowly seeped into our daily lives through cute social media filters and immersive games. As long as hurdles are standing in the way of its widespread adoption, we won’t be able to fully harness its immersive power. Augmented Reality in Advertising.

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VRScout

AUGUST 1, 2020

To cultivate a love of reading and learning, immersive entertainment company Inception created Bookful. In addition to offering exclusive access to premium titles from the world’s leading publishers, Bookful houses complementary immersive learning opportunities for a magically interactive reader experience. Image Credit: Inception VR.

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ARPost

SEPTEMBER 25, 2020

In the AR industry, this news left some open-mouthed: augmented reality is officially out of Gartner’s Hype Cycle. After climbing up the curve steadily year by year in the cycle, augmented reality took a steep ride down to the trough of disillusionment in 2018. Augmented Reality’s Journey in the Cycle.

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ARPost

NOVEMBER 25, 2020

In 2019, the demand growth for augmented reality and virtual reality engineers skyrocketed 1400% from the previous year, surpassing the demand for blockchain engineers (the most in-demand skill in 2018). Venture capital investment in augmented reality and virtual reality hit $4.1 Guest Post.

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ARPost

MAY 12, 2020

French startup KaviAR Tech has launched “the world’s first augmented reality teleportation app”, according to the company, called KaviAR Gate. It offers immersive, 360-degree experiences from the comfort of your home, which is proving to be a safe way to entertain yourself during these trying times. How KaviAR Tech Came to Be.

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ARPost

JUNE 29, 2020

Augmented reality brings endless opportunities to a variety of industries. Plus, amidst this global health crisis, augmented reality gives brands the means to thrive without putting consumers at risk. Augmented Reality in the Cannabis Industry. The cannabis industry is no exception.

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The Ghost Howls

NOVEMBER 15, 2022

It is an association that tries to create affordable open-source headsets, which are far from being perfect but could be very important for students and professionals in developing countries to start experimenting with immersive realities. The design also reminded me a bit more about other smartglasses, like Google Glass.

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Next Reality AR

FEBRUARY 27, 2020

Thanks to augmented reality, the cave is now virtually open to the public once again. However, these days, physical access to the cave is restricted in order to preserve the site.

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VRScout

DECEMBER 21, 2018

As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. Notable Women, by former Treasurer of the United States Rosie Rios, Google Creative Lab, and Nexus Studios. Step Inside the Thai Cave in Augmented Reality, The New York Times.

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Road to VR

APRIL 8, 2025

As immersive experiences become increasingly sophisticated, the challenge of efficient text entry remains a crucial barrier to seamless interaction in virtual and augmented reality (VR/AR).

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ARPost

AUGUST 24, 2020

Bradford has activated his new augmented reality initiative, Go Love Universally, on the International Space Station and Mars. The launch of his virtual piece called Future makes him the first-ever artist to create accessible immersive art in space. Pushing Boundaries With Augmented Reality. Artist D.S.

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

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VRScout

MAY 18, 2022

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. . Image Credit: Google.

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VRScout

JANUARY 21, 2022

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography. Image Credit: Google Inc.

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ARPost

MAY 3, 2021

In the last five years, augmented reality technology has evolved far beyond its most widespread adoption ever – killing digital critters on Pokémon Go. No wonder research from Markets and Markets predicts that augmented reality is going to be a 72.7 Know What Augmented Reality Can Do – And What You Can Do With It.

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ARPost

SEPTEMBER 24, 2019

Fortunately, augmented reality and other immersive technologies make indoor wayfinding possible. Augmented reality wayfinding serves as a digital guide. See Also: 4 Applications of Augmented Reality in Physical Security. There are other existing augmented reality indoor wayfinding systems.

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Tech Trends VR

JANUARY 14, 2019

With immersive technologies, there’s now a dizzying array of creative experimentation going on, and it’s fair to say we’ve barely scratched the surface. With immersive technologies, there’s now a dizzying array of creative experimentation going on Click To Tweet. VRScout (@VRScout) December 13, 2018.

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ARVR

JANUARY 21, 2022

Augmented reality technology has proven to be one of the top innovations opening up new growth points for businesses around the world. Let’s take a look at some of the augmented reality trends driving innovation in 2022. How Augmented Reality (AR) is Reshaping the Food Service Industry 3. ExpiCulture?—?Developing

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ARPost

SEPTEMBER 12, 2019

This year, we’ve seen massive strides thanks to emerging technologies such as augmented reality and artificial intelligence. So, how is augmented reality fueling the innovation of safer self-driving cars? In this guide, you’ll discover three applications of augmented reality in autonomous driving technology.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Walmart is now using its Immersive Commerce APIs for alpha testing with Unity and it will leverage the APIs to launch a new experience with ZEPETO.

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ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. This level of immersion with content is only possible in 3D. 3D Increases Engagement, Awareness, and Purchase Intent.

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ARPost

FEBRUARY 27, 2020

Baby boomers are thrilled that the fictional Holodeck from Star Trek is now a real and functional immersive technology. Augmented and mixed reality technologies unify the diverse global workforce and makes collaboration even more efficient. Augmented reality and virtual reality take video conferencing to another level.

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ARPost

APRIL 1, 2021

One such example of this is augmented reality. AR has emerged as an immersive shopping tool that can help online buyers visualize and interact with an item. Despite the fact that people can buy almost anything online, the reality is that the majority of sites share similar steps for both their shopping and checkout flows.

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XR Today - Virtual Reality

JANUARY 15, 2025

Other organizations, like Google, are working on entirely new software solutions. Expansion in MR and AR Capabilities Virtual reality is an incredible tool for companies looking to transform training, collaboration, and product development strategies. However, full immersion isnt ideal for every use case.

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VRScout

DECEMBER 10, 2020

Google has partnered with Red Bull TV to launch a brand new AR-enhanced on-demand video experience following Canadian-born climber and paraglider pilot Will Gadd as he scales the legendary ice caps of Mount Kilimanjaro in an effort to show the devastating impact of climate change on the rapidly-changing environment.

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VRScout

APRIL 7, 2020

Back to the Moon was first released in 2018 as a first-of-its-kind collaboration between Nexus Studios , Google Spotlight Stories , Google Arts & Culture , Cinématèque Française , and Google Doodles. Download Back to the Moon in AR through the free Google Spotlights Stories app on Android or iOS. Image Credit: Google.

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Road to VR

DECEMBER 9, 2019

ARCore, Google’s developer platform for building augmented reality experiences for mobile devices, is unveiling today a new tool called Depth API, which not only lets mobile devices create depth maps using a single RGB camera, but also aims to make the AR experience more natural, as virtual imagery is more realistically placed in the world.

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Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. HoloLens), virtual reality (e.g. Meta Quest 2), and mixed reality (e.g.

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ARVR

DECEMBER 2, 2021

Since its beginnings, augmented reality has left a lasting influence on people all over the world. AR Will Influence How People Shop Providing consumers with a virtual shopping experience has become one of the biggest trends in augmented reality for many retailers such as American Apparel, Uniqlo, Lacoste, Kohls, Sephora.

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ARPost

JUNE 4, 2020

Augmented reality is here to stay, and the number of smartglasses that will become available in the next two years announce a decade of change regarding smartphones and tablets. Smartglasses will allow for a handsfree browsing of augmented reality content, enhancing our user experience with handsfree branded content.

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ARPost

DECEMBER 23, 2020

You’ll be able to witness this for yourself through an augmented reality video experience with Canadian ice climber Will Gadd. Augmented Reality for Climate Change Education. The Last Ascent is an augmented reality experience for on-demand video streaming. Augmented Reality in Video Streaming.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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ARPost

APRIL 28, 2022

XR experts believe the education and healthcare industries are leaders in the use of immersive technologies. They just do not have an opportunity to immerse themselves in the topic, experience, and comprehend the material. For example, Google Expeditions allows you to visit the Louvre with a tour, wander on the Moon or fly to Mars.

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VRScout

DECEMBER 14, 2022

Ahead of the release of their 8th studio album entitled Cracker Island , the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars. Image Credit: Google x Gorillaz.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

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Tech Trends VR

MARCH 3, 2020

The pavilion space will also prominently feature a retrospective of large-format Augmented Reality artworks from 2011-2018 by HEAVY , a multiple award-winning creative studio that specializes in using immersive technology to reclaim public spaces for civic engagement, enlightened interactivity, and fun & thoughtful experiences.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. The initiative builds on ARCore, Googles existing augmented reality framework. Google has partnered with several hardware manufacturers for Android XR, including Samsung and Qualcomm.

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