The Ghost Howls

SEPTEMBER 23, 2024

If this partnership is exclusive, Meta has just got a huge edge over its competitors like Samsung or Google. There was a lot of skepticism around Visor, and this launch day had the purpose of showing the world that this is actually a real product and that Immersed can deliver it. But it had a pretty negative announcement launch.

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ARVR Magazine Podcast

SEPTEMBER 9, 2022

They are the developers of a new app called SunflowAR - an immersive web-based augmented reality (WebAR) experience developed with the aim to cut through news fatigue about the war in Ukraine, raise awareness about increased humanitarian needs in the region, and secure donations to help Ukrainian civilians.

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Ukraine Augmented Reality Apple Google 52

ARVR Magazine Podcast

SEPTEMBER 9, 2022

They are the developers of a new app called SunflowAR - an immersive web-based augmented reality (WebAR) experience developed with the aim to cut through news fatigue about the war in Ukraine, raise awareness about increased humanitarian needs in the region, and secure donations to help Ukrainian civilians.

Ukraine 52

Ukraine Augmented Reality Apple Google 52

ARVR Magazine Podcast

SEPTEMBER 9, 2022

They are the developers of a new app called SunflowAR - an immersive web-based augmented reality (WebAR) experience developed with the aim to cut through news fatigue about the war in Ukraine, raise awareness about increased humanitarian needs in the region, and secure donations to help Ukrainian civilians.

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Ukraine Augmented Reality Apple Google 52

The Ghost Howls

OCTOBER 1, 2024

More info Immersed Visor works, but it is in early stages Immersed, the company behind the Visor headset , has shared some videos about its headset working after the PR disaster of last week. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine. I will leave you the link to do that below.

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Apple Unity Ukraine AR 301

The Ghost Howls

FEBRUARY 13, 2023

Please donate to the Red Cross to handle the current humanitarian situation in Ukraine. But now some data about it is starting to be found. The model should be codenamed “SM-I120” and its battery has just been certificated in South Korea. I will leave you the link to do that below. appeared first on The Ghost Howls.

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The Ghost Howls

NOVEMBER 13, 2023

If you’re passionate about fine-tuning Unity components and creating groundbreaking VR experiences, we want you to be a part of our team, shaping the future of immersive technology. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine. I will leave you the link to do that below.

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The Ghost Howls

SEPTEMBER 12, 2023

IVAS is meant to increase the capabilities of the soldiers deployed on the field thanks to the support of augmented reality glasses. This headset should feature pancake lenses, mixed reality capabilities, and micro-LED displays by Raxium , a startup owned by Google. has been released on all the major VR platforms for $19.99

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Motion Capture Ukraine Apple Gaming 361

ARVR Magazine Podcast

SEPTEMBER 9, 2022

They are the developers of a new app called SunflowAR - an immersive web-based augmented reality (WebAR) experience developed with the aim to cut through news fatigue about the war in Ukraine, raise awareness about increased humanitarian needs in the region, and secure donations to help Ukrainian civilians.

Ukraine 40

Ukraine Augmented Reality Apple Google 40

ARVR Magazine Podcast

SEPTEMBER 9, 2022

They are the developers of a new app called SunflowAR - an immersive web-based augmented reality (WebAR) experience developed with the aim to cut through news fatigue about the war in Ukraine, raise awareness about increased humanitarian needs in the region, and secure donations to help Ukrainian civilians.

Ukraine 40

Ukraine Augmented Reality Apple Google 40

The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine. What a time to be alive!

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Leap Motion Hand tracking Apple Data 307

The Ghost Howls

OCTOBER 4, 2022

AI-generated art is one of the big trends of the moment, and even if it is not directly related to XR, it is a field that has points in common with immersive realities. Discover Raindance Immersive. Raindance Immersive , the VR-related part of the Raindance Film Festival, is taking place from October, 26th to November, 26th.

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China Apple Ukraine Video 463

The Ghost Howls

MARCH 12, 2024

More info Dreamscape becomes Dreamscape Immersive Dreamscape has pivoted. To underline the pivot it has also changed its name to Dreamscape Immersive. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine. I’m happy they found a way to carry on their business.

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The Ghost Howls

NOVEMBER 14, 2022

The reasons behind the layoffs are well-known: the competition with TikTok hurting Meta’s revenues; Apple’s new privacy rules on iOS have reduced the effectiveness of the ads business; the conflict in Ukraine and the inflation have led to bad economic conditions. That would be great for immersion, of course. Brian Peiris. Matias Nassi.

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The Ghost Howls

OCTOBER 23, 2023

The Verge started referring to them as the new “Glassholes”, the term that was invented to describe people wearing Google Glass in public, when that device was popular. I understand the fun of doing stuff with passthrough: when the Vive Focus came out, I did some stuff like that, too. I will leave you the link to do that below.

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Trends Ukraine Unity San Francisco 263

The Ghost Howls

AUGUST 14, 2023

T he use of the Exynos chips makes me think even more that this is an old device : Samsung has recently announced that it is going to build its headset with Google and Qualcomm, so it is impossible that the to-be-released device doesn’t have a Qualcomm chip. I will leave you the link to do that below. appeared first on The Ghost Howls.

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The Ghost Howls

JULY 10, 2023

It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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The Ghost Howls

DECEMBER 12, 2023

It is not the event where the latest game is announced, but it is one in which we can hope that policymakers and XR companies can meet and start working together for a healthier immersive future. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine. I know it’s hard, but I still hope it happens.

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Machine Learning Ukraine Arizona Gaming 325

The Ghost Howls

JULY 31, 2023

According to the Financial Times, “In June, AR, VR, and mixed reality start-ups in the US raised $208 million, almost as much as the previous three months combined ”. This made sure investors gained some trust for immersive reality startups again, something that will be beneficial for our whole industry.

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Apple Ukraine Samsung Data 273

The Ghost Howls

OCTOBER 7, 2024

More info Google and Samsung are working on smartglasses According to The Information, Google and Samsung are not only working together on a mixed reality headset but also on a pair of smartglasses (a la Ray-Ban Meta) powered by Gemini AI. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine.

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The Ghost Howls

SEPTEMBER 20, 2022

Another issue for which many complained was some kind of motion blur, or ghosting from the previous frame to the current one , but Sony is already looking into this problem The hardware is so good that Upload’s David Heaney, which has tried many headsets in his career, defined it as “the most immersive consumer headset I’ve tried to date”.

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China Eye Tracking Virtual Reality Ukraine 289

The Ghost Howls

SEPTEMBER 9, 2024

I will keep you posted every week about what is happening in immersive realities, and this week is no exception, so… let’s see the coolest XR news of the week! It’s interesting to see that the partnership between Google, Samsung, and Qualcomm is a long-term one.

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Asia Europe Samsung Unity 309

The Ghost Howls

NOVEMBER 9, 2023

More info Google may still be working at Project Iris Some months ago a rumor claimed that Google had stopped working on Project Iris, its project devoted to the creation of augmented reality glasses. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine.

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AR Apple Unity Ukraine 365

The Ghost Howls

FEBRUARY 26, 2024

We already know that Google, Samsung, and Qualcomm are working on a competitor of the Vision Pro, which should be based on the Qualcomm Snapdragon XR Gen2+ and cost around $2000. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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Apple Sony Augmented Reality Hand tracking 348

The Ghost Howls

SEPTEMBER 27, 2022

And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave. Image by Google). Meta and Google announce layoffs. This week we had the announcement of both Meta and Google laying off people. News worth a mention.

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Magic Leap Unity Machine Learning Video 495

The Ghost Howls

MAY 30, 2022

Using the algorithms acquired with 6D.ai, Niantic can so finally let developers offer augmented reality experiences that are shared and persistent in a location, that is exactly what we need for our mixed reality future. Google Imagen is an impressive AI system able to create images just from text descriptions.

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Magic Leap Virtual World Ukraine Microsoft 305

The Ghost Howls

MARCH 14, 2022

This could be a great feature: having the possibility of accessing a shared augmented reality space with just a link, sounds a lot like the evolution of the internet, that is the M-word. Google and Waymo evolve NERF to cope with cities. Unity has partnered with Insomniac to build a metaverse for immersive live performances.

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Magic Leap Apple Ukraine AR 395

XR for Business Podcast

AUGUST 18, 2020

Scholastic just released a new book in the series of The Hunger Games, and we brought the cover to life in an augmented reality experience on the Web. Cory: Yes, so we have a robust engineering team, primarily based out of Berlin, with a couple other engineers in Ukraine. So that was my first foray into augmented reality.

AR 78

AR Augmented Reality Technology Case Study 78

XR for Business Podcast

AUGUST 18, 2020

Scholastic just released a new book in the series of The Hunger Games, and we brought the cover to life in an augmented reality experience on the Web. Cory: Yes, so we have a robust engineering team, primarily based out of Berlin, with a couple other engineers in Ukraine. So that was my first foray into augmented reality.

AR 78

AR Augmented Reality Technology Case Study 78

The Ghost Howls

NOVEMBER 27, 2023

This may be one of the potential names for either the upcoming mixed reality headset that Samsung is developing with Google or the name of future AR glasses. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine. Let’s see what will be its performances after the launch!

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Augmented Reality Apple Samsung Ukraine 358

XR for Business Podcast

AUGUST 18, 2020

Scholastic just released a new book in the series of The Hunger Games, and we brought the cover to life in an augmented reality experience on the Web. Cory: Yes, so we have a robust engineering team, primarily based out of Berlin, with a couple other engineers in Ukraine. So that was my first foray into augmented reality.

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AR Augmented Reality Technology Case Study 60

The Ghost Howls

JANUARY 30, 2023

Between the apps in development, there should be a spatial version of Facetime offering immersive 1-to-1 communication between distant people. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine. I will leave you the link to do that below. appeared first on The Ghost Howls.

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Apple Hand tracking Ukraine AR 355

The Ghost Howls

NOVEMBER 1, 2022

New York Times talks about the UX of immersive journalism. The New York Times has published a very interesting article that explores how the user interface of immersive journalism could be. The Africa XR Report tells you what is happening in immersive realities in Africa. Learn more. Learn more. Learn more. Learn more.

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Haptic Africa Ukraine New York 488

The Ghost Howls

JULY 24, 2023

Luckily there is AR that is still strong, and we can hope to wear Google AR glasses soon… ah no, they are dead too. Please donate to the Red Cross to handle the current humanitarian situation in Ukraine. Ah no, not even that because also Twitter is dead. Now it’s called X and aims at becoming the Western WeChat.

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The Ghost Howls

OCTOBER 10, 2022

Among other things, I have written a fantastic post about the VR concerts worth millions of dollars that Pico is doing in China ; I have been interviewed in a podcast by Moonbase ; and this Saturday I will be close to Turin (Italy) speaking at a science and technology festival about my work in immersive concerts. Header image by Pico).

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HTC Ukraine Sony Healthcare 350

The Ghost Howls

MARCH 5, 2024

Google has great expertise in building operating systems, plus its Google Play store would have let Meta Quest become compatible with all its Android Apps out of the box. Apple is bringing the magic of MLS (Major League Soccer) to Vision Pro: “[…] 2023 MLS Cup Playoffs with the first-ever sports film captured in Apple Immersive Video.

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