The Ghost Howls

JUNE 29, 2020

Google is going to buy North. A report says tha t Alphabet, the company behind Google, is in the last stages of the acquisition of North, the Canadian startup that makes the Focals smartglasses. Google adds depth APIs to ARCore. Other relevant news. Image by North). Apple adds spatial audio to AirPods. News worth a mention.

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The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

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The Ghost Howls

FEBRUARY 12, 2019

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Go on reading, I bet you will enjoy this journey into the present and the future of location-based augmented reality entertainment.

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ARVR

AUGUST 9, 2021

Augmented Reality is no longer limited to Gaming or Social media filters. via GIPHY Augmented Reality has turned out to be a game-changer for marketers, they can market and enhance the brand value of their business globally with just a single click?! How Augmented Reality (AR) is Reshaping the Food Service Industry 3.

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ARPost

MARCH 8, 2022

With partners like Google, Salesforce, and Shopify, high-tech trends like big data analytics and online retail are not new to the company. We design, list, and sell business NFTs and develop a virtual marketing strategy.”. LookinLA’s release also explicitly mentioned advertising at events like virtual reality concerts and games.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Later, in November, another leak emerged suggesting Samsung will use its partnership with Google and Qualcomm to release a pair of AI smart glasses similar to the Meta Ray-Ban glasses. Will they have augmented reality features or rely entirely on AI? So, will these glasses be true augmented reality wearables?

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AR Insider

DECEMBER 8, 2020

As shown in the Google Glass era, cultural receptivity and comfort levels for face-worn hardware (with a camera, no less) will be a years-long uphill climb. But the question is, what’s Apple’s strategy and what will its prospective glasses be and do? In doing so, they’ll help acclimate consumers to head-worn sensors.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Google is diving head-first back into the world of extended reality and this time, the company is going big. While it might not be ready to show off any physical products just yet, Google has officially laid out its vision for a brand-new unified Android XR ecosystem.

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ARVR

AUGUST 20, 2021

Goldman Sachs, the investment banking company, envisages an $80 billion growth for the virtual reality industry by 2025. With some big, global brands like Google, Facebook, and Samsung stepping their foot in the virtual reality space, and large investments pouring in, it is evident that virtual reality is here to stay.

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The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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ARVR

JANUARY 2, 2023

We’ll start with the company that’s become the front door to the web, and lots of shopping activity: Google. Among other things, Google uses its influential position to incubate and expose AR. Second, it grants prime real estate (the Google homepage) to its visual search tool, Google Lens. But how does AR play in?

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The Ghost Howls

JULY 17, 2023

More info (Roblox is coming to Quest — Road To VR) More info (Roblox is coming to Quest — Upload VR) More info (Roblox on Quest may increase scrutiny on the platform) Other relevant news (Image by WIRED) Mark Lucovsky has left Google Mark Lucovsky has just left Google. More info iVRy makes the PSVR2 work with SteamVR! Kudos to him.

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. See Also: How To Smoothly Incorporate AR Into Your E-Commerce Strategy. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. But, do people use them?

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XR Today - Augmented Reality tag

NOVEMBER 27, 2024

This means users can experience the same augmented reality content through a smartphone or tablet. Earlier this year, Qualcomm laid the groundwork for the Samsung XR headset by announcing its XR2+ Gen 2 Platform, with Samsung and Google as partners, making this integration logical.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S.,

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AR Insider

JULY 18, 2019

This is a key theme in Yoni Binstock’s What is Augmented Reality? This could extend from Google’s work to index knowledge, but amplify that work with even easier access. By indexing knowledge, [Google] eliminated the need to occupy cognitive space with rote facts,” said Boland. edges (think: banner ads).

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AR Insider

OCTOBER 16, 2020

For those unfamiliar, it’s a foundational principle that helps contextualize the future of augmented reality. Going deeper into AR cloud strategies, AR cloud pioneer and 6d.ai Mapping the physical world requires scale and deep pockets, akin to Google or Snap. Before diving in, what is the AR cloud?

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Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. And Google’s ambitions were, let’s say, very big.

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ARPost

JULY 23, 2021

The event will also feature over 60 exhibitors and special areas where keynotes will be delivered on specific areas of interest such as AR and VR development, creation, and enterprise XR. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC. See Also: The Future of XR’s Remote Events in the New Normal.

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XR Today - Augmented Reality tag

MAY 29, 2024

An augmented reality workshop isn’t just an excellent tool for developers and vendors planning to create AR apps. As augmented reality development becomes more accessible, with the rise of intuitive development kits and low-code, no-code solutions, workshops introduce various immersive opportunities.

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The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). I’ve found the news inside an article that was talking about fitness in augmented reality.

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Tech Trends VR

MAY 21, 2018

Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. At its annual I/O Developer Conference in Mountain View, California Google announced the launch of Tour Creator , a new tool that easily allows anyone to create interactive content in Virtual Reality.

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AR Insider

JULY 28, 2021

By leveraging the long-term investments we’ve made in augmented reality and personalization, we are laying the groundwork for an improved online shopping experience. They are our first device with a built-in 3D augmented reality display, and represent another step forward toward our goal of overlaying computing on the world.

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UploadVR Between Realities podcast

APRIL 26, 2017

A pioneer who helped kickstart VR’s renaissance is driving the strategy for Microsoft’s Windows Mixed Reality platform, spanning both HoloLens and a collection of VR headsets rolling out later this year. UploadVR has now confirmed Bolas’ role. .

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Road to VR

MAY 26, 2017

Google’s overarching mission is to organize all of the world’s information, and so it’s a natural fit for the company to be one of the leading innovators for using VR for immersive education. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR. LISTEN TO THE VOICES OF VR PODCAST.

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XR Today - Augmented Reality tag

OCTOBER 11, 2024

The Meta Orion glasses were demoed for the first time at Meta Connect 2024, an event that was packed full of other insights into the Meta Quest 3S , and Meta’s AI strategy. The Meta AR Prototype Glasses Meta Orion is the name for Meta’s full augmented reality glasses, officially announced at Meta Connect 2024.

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The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. Let’s see if Facebook will be a worthier opponent than Google. Google releases Chrome 81. Why is this a big deal? Image by Acer).

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The Ghost Howls

JUNE 7, 2023

Google joined forces with Samsung (and Qualcomm) to release a new headset soon. Apple has already announced its App Store for the Vision Pro , and I can bet my ass that when Google and Samsung will announce the new headset, it will be associated with a new Android For XR operating system and an XR Play Store store.

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Tech Trends VR

FEBRUARY 26, 2019

This Augmented Reality smart motorcycle helmet is as cool as it sounds, and looks good in the bargain. On the one hand, there’s growing appetite for Augmented Reality functionality among consumers. It’s really a stroke of genius when you stop and think about it. VRScout (@VRScout) February 4, 2019.

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AR Insider

JUNE 1, 2021

They’re each building wearables strategies that support or future-proof their core businesses, where tens of billions in annual revenues are at stake. Because this is sacred territory and others have failed (such as Google Glass), it will be all about thoughtful and gradual approaches to ease consumers in.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness.

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VRScout

OCTOBER 10, 2020

Device support for the all-new ZapBox will include all iPhones from the iPhone 6S and newer and also recent Samsung S-series and Google Pixel smartphones. As a business we’ve always focused on democratising XR for the mass market and all-new ZapBox is more evidence of our commitment to deliver against that promise.” .

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The Ghost Howls

FEBRUARY 5, 2025

Icosa Foundation, the company that revived the discontinued TiltBrush as Open Brush, has given the same treatment to Google Blocks, the low-poly creation tool that Google abandoned a few years ago. The project is now called Open Blocks and has been built upon the codebase that Google released when it discontinued Blocks.

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Road to VR

SEPTEMBER 1, 2017

But will it be enough to attract would-be Jedi to the augmented reality side of the Force and keep them there? You may argue that mobile VR, including Google Day Dream, Samsung Gear VR, and Google Cardboard, are all gimmicks in their own right and that the Mirage is no different. image courtesy Lenovo.

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Road to VR

NOVEMBER 30, 2021

As for apps, the AR glasses play bespoke content in pre-defined playspaces, all of which you can download from Google Play, such as Table Trenches , a 1v1 tabletop strategy game. That’s the value proposition at least, as Nreal Light goes on sale in the US today for $599.

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