Remove Augmented Reality Remove Google Remove Survey
article thumbnail

Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce

ARPost

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

Survey 421
article thumbnail

Why is Augmented Reality Taking Such a Long Time to Gain Popularity?

ARPost

Here’s a thought-provoking statistic: 70% of Snapchat users (almost 130 million) spend three or more minutes a day using augmented reality. At the same time, less than 25% of the participants in a recent survey reported interacting with AR in the past month. Another good example is Google’s AR animals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The XR Week Peek (2025.01.29): Google acquires HTC engineers, Meta plans to release Oakley smartglasses, and more!

The Ghost Howls

Top news of the week (Image by Google) Google acquires HTC Vive engineers for $250M Completely out of the blue (at least from our eyes), Google decided to acquire some XR-related engineers from HTC Vive (together with a non-exclusive license on some HTC IP) for the whopping amount of $250M.

HTC 443
article thumbnail

Augmented Reality Top 8 of 2018

VRScout

As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. Notable Women, by former Treasurer of the United States Rosie Rios, Google Creative Lab, and Nexus Studios. Step Inside the Thai Cave in Augmented Reality, The New York Times.

article thumbnail

Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. This level of immersion with content is only possible in 3D.

Google 466
article thumbnail

Tread Lightly When Integrating Augmented Reality Into E-Commerce Sites

ARPost

One such example of this is augmented reality. Despite the fact that people can buy almost anything online, the reality is that the majority of sites share similar steps for both their shopping and checkout flows. According to Google , a one-second page load delay can reduce conversions up to 20%.

article thumbnail

Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce

ARPost

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

Survey 195