ARPost

SEPTEMBER 25, 2020

In the AR industry, this news left some open-mouthed: augmented reality is officially out of Gartner’s Hype Cycle. After climbing up the curve steadily year by year in the cycle, augmented reality took a steep ride down to the trough of disillusionment in 2018. Augmented Reality’s Journey in the Cycle.

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ARPost

DECEMBER 16, 2019

Thankfully, researchers and pediatric specialists are exploring virtual and augmented reality initiatives to improve patient care. Healthcare professionals are using immersive technologies for different purposes—from staff training to patient engagement. Virtual and augmented reality have come a long way.

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ARPost

SEPTEMBER 28, 2020

Augmented reality has come a long way over the years. See Also: Google Swirl Redefines Advertising With Its 3D Ad Format. Powered by artificial intelligence and cutting-edge video technology, it enables brands of all sizes to create new interactive experiences for their audiences. Augmented Reality in Advertising.

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ARPost

MAY 12, 2020

French startup KaviAR Tech has launched “the world’s first augmented reality teleportation app”, according to the company, called KaviAR Gate. See Also: 3 Applications of Augmented Reality in the Travel Industry. We talked about his vision for the future of the company, augmented reality, and more.

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ARPost

APRIL 6, 2021

Augmented reality has been thriving on social media in the past few years. An app called Spotselfie has been using augmented reality to enhance the online experience by blurring the divide between the real and virtual world. How Is Augmented Reality Changing Social Media? Just like with Google Glass.

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The Ghost Howls

JANUARY 23, 2020

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality. This shows how the technology is just slowly improving.

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ARPost

JUNE 29, 2020

Augmented reality brings endless opportunities to a variety of industries. That’s why emerging technologies are gaining traction in the industry. Plus, amidst this global health crisis, augmented reality gives brands the means to thrive without putting consumers at risk. Augmented Reality in the Cannabis Industry.

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VRScout

SEPTEMBER 15, 2022

Google has been using augmented reality (AR) technology for quite some time to bring everything from wild animals to the planets and moons of our solar system to life in your living room. The aforementioned 3D models are accessible now using Google Search in the web browser. Image Credit: Google.

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The Ghost Howls

DECEMBER 9, 2024

Today I’m writing a deep dive into Visual Positioning Systems (VPS) , which are one of the foundational technologies of the future metaverse. As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology. What is VPS?

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ARPost

NOVEMBER 25, 2020

In 2019, the demand growth for augmented reality and virtual reality engineers skyrocketed 1400% from the previous year, surpassing the demand for blockchain engineers (the most in-demand skill in 2018). Venture capital investment in augmented reality and virtual reality hit $4.1

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VRScout

DECEMBER 21, 2018

As a new communications medium, Augmented Reality (AR) is changing the way we consume and share knowledge and how we express ourselves creatively. Notable Women, by former Treasurer of the United States Rosie Rios, Google Creative Lab, and Nexus Studios. Step Inside the Thai Cave in Augmented Reality, The New York Times.

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ARPost

APRIL 27, 2022

Augmented reality is among the biggest trends these days, and you may hardly meet anyone who is not familiar with it. Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others.

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VRScout

MAY 26, 2022

It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. The post Explore Tokyo Using AR Technology Powered By Apple Maps appeared first on VRScout. Image Credit: Alta Distance.

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ARPost

DECEMBER 31, 2020

Mark Pesce’s book Augmented Reality: Unboxing Tech’s Next Big Thing comes to shelves in January, but Polity Books put an advance copy in our hands at ARPost. The book takes a long look at augmented reality’s past in an attempt to warn us about its potential future. Augmented Reality Changes Our Relationship to Space.

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VRScout

MAY 18, 2022

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time. . Image Credit: Google.

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ARPost

MARCH 4, 2021

Google did the math on e-commerce. A recently released report from Google compiles and contextualizes the results of six polls conducted through Ipsos on how people actually view and interact with AR-enabled e-commerce. Naturally, the report specifically mentioned Google Lens. But, do people use them?

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VRScout

JANUARY 21, 2022

According to The Verge , Google is currently in development of its own AR device capable of blending virtual graphics over the real world, citing “two people familiar with the project.” The original Google Glass / Image Credit: Robert Couto Photography. Image Credit: Google Inc.

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ARPost

MAY 3, 2021

In the last five years, augmented reality technology has evolved far beyond its most widespread adoption ever – killing digital critters on Pokémon Go. No wonder research from Markets and Markets predicts that augmented reality is going to be a 72.7 Know What Augmented Reality Can Do – And What You Can Do With It.

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ARPost

AUGUST 24, 2020

Bradford has activated his new augmented reality initiative, Go Love Universally, on the International Space Station and Mars. His art has reached places that existing technologies have allowed. Pushing Boundaries With Augmented Reality. The Future of Augmented Reality Art. Artist D.S.

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VRScout

FEBRUARY 16, 2022

But did you know that before there was Pokémon GO , Niantic launched a sci-fi-based AR game called Ingress Prime that used OpenStreetMap and Google Maps to create a citywide geocaching game of capture the flag? More importantly, what will this merging of technologies do for AR in general? But what is XM? That’s for you to figure out!

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VRScout

DECEMBER 2, 2020

Google has instructed users to download their personal libraries before June 30, 2021. VR content creators woke up today with a shocking email from Google stating that the company would be shutting down their 3D model sharing platform Google Poly. Google Poly is shutting down!! Um…… WHAT?!?!?!?!

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VRScout

DECEMBER 10, 2020

Computer vision and AR technology bring Mount Kilimanjaro to life in your living room. Those watching on a Chromecast with Google TV or an Android TV OS device can immerse themselves even further in the thought-provoking documentary with a captivating AR experience powered via your smartphone. Image Credit: Red Bull Content Pool.

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VRScout

MAY 22, 2019

Sorry Google Jump users, but Google has made the decision to shut down their cloud-based video stitching service on June 28 th citing a decline in Jump Assembler users. Anything left on Google’s Cloud Storage will be deleted immediately after Google suspends their service on June 28 th. Image Credit: Google AR & VR.

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Road to VR

JANUARY 21, 2022

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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ARPost

JULY 10, 2020

Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. 3D Increases Engagement, Awareness, and Purchase Intent.

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ARPost

APRIL 23, 2021

However, they have both recently come together in an exciting example of technology innovation and collaboration in XR research. Dr. Nikhil Balram, formerly a Google executive, was announced the head of the Silicon Valley subsidiary late last year in the release announcing the new US branch. Meet EyeWay Vision. Meet the LaSAR Alliance.

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VRScout

MARCH 10, 2022

WebAR technology could propel the AR industry to new heights. Unlike standard AR experiences that require dedicated apps, 8th Wall’s WebAR technology allows you to access high-end AR content directly from a compatible WebAR browser, such as Google Chrome and Mozilla Firefox. No additional download is required.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

In May 2024, the Google I/O event revealed a few interesting insights into the tech giants future product roadmap. The company mainly highlighted AI, introducing new versions of Google Gemini, tools for building AI assistants, and more. With Project Astra, Google introduced its vision for the future of smart assistants.

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XR Today - Virtual Reality

JANUARY 15, 2025

Other organizations, like Google, are working on entirely new software solutions. To make their devices more versatile, many vendors are beginning to implement flexible options for mixed reality and augmented reality into VR headsets. Meta has expanded its Horizon ecosystem to make it more accessible to developers.

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ARPost

FEBRUARY 13, 2021

Augmented reality apps are becoming more and more powerful with the help of artificial intelligence, which learns context and awareness about what you are trying to achieve. These apps merge these two technologies together in clever ways to make your life easier. ClipDrop is an augmented reality copy and paste app.

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Road to VR

MAY 5, 2022

Google is adding to its portfolio of XR microdisplay designs and talent, as the company announced it’s acquired microLED (µLED) designer Raxium. The Information’s report held Raxium was sold to Google for $1 billion, however official details of the acquisition are still murky. Image courtesy Raxium, Google.

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The Ghost Howls

JULY 25, 2022

Google starts testing its AR glasses in the wild. Google has announced that it is going to start to test the prototypes of its AR glasses in the wild. What is relevant about this piece of news is that Google has just confirmed its strong commitment to augmented reality. More info (Google testing AR glasses?—?Official

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The Ghost Howls

DECEMBER 16, 2024

Top news of the week (Image by Google) Google announced Android XR The most important news of the week, and one of the most important of the whole year, has been the official announcement by Google of Android XR. Google has entered the field, bringing new validation to XR, and also new competition in the space.

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ARPost

JANUARY 20, 2022

Augmented reality cloud or AR cloud is posed as the next big thing for augmented reality and the experiences it can deliver. Simply put, it’s the next big step for augmented reality. With the continued adoption of augmented reality, it is estimated that its market value will hit $50 billion by 2024.

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VRScout

DECEMBER 14, 2022

Ahead of the release of their 8th studio album entitled Cracker Island , the virtual band Gorillaz will perform an augmented reality (AR) concert in New York City and London during which the band members will appear as enormous, skyscraper-sized virtual avatars. Image Credit: Google x Gorillaz.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

Google has announced the launch of Android XR, a platform designed to support the creation of mixed reality (MR) applications. And, we are continuing to collaborate with Magic Leap on XR technology and future products with AR and AI. The initiative builds on ARCore, Googles existing augmented reality framework.

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ARPost

JUNE 4, 2020

Augmented reality is here to stay, and the number of smartglasses that will become available in the next two years announce a decade of change regarding smartphones and tablets. Smartglasses will allow for a handsfree browsing of augmented reality content, enhancing our user experience with handsfree branded content.

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