Road to VR

APRIL 8, 2025

As immersive experiences become increasingly sophisticated, the challenge of efficient text entry remains a crucial barrier to seamless interaction in virtual and augmented reality (VR/AR).

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Walmart is now using its Immersive Commerce APIs for alpha testing with Unity and it will leverage the APIs to launch a new experience with ZEPETO.

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XR Today - Augmented Reality tag

FEBRUARY 10, 2025

Recently, frontline AR solutions provider Vuzix debuted AugmentOS , a dedicated operating system for workplace immersive human-computer interfaces. Vuzix has released an upgraded version of the Android 13 operating system for its smart glasses, significantly enhancing the security of augmented reality wearables.

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VRScout

APRIL 25, 2023

Meta used the magical event to announce a new partnership that brought Girls Who Code , RCA Records , and Instagram influencer/musician Becky G together for a one-of-a-kind program designed to educate young women of color about the fundamentals of coding and augmented reality (AR) development.

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XR Today - Augmented Reality tag

FEBRUARY 11, 2025

Specifically, the Qualcomm AI subgroup published various research datasets on common emerging technology use cases for businesses, including virtual and augmented reality applications.

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VRScout

MARCH 11, 2022

Immersive technology lights up the lanes at Stars and Strikes. We’ve seen our fair of high-tech bowling experiences over the past couple of years, but nothing quite like SPARK Augmented Reality Bowling. In addition to SPARK Augmented Reality, the new 52,500 square foot location will feature a 10,000 sq.

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XR Today - Virtual Reality

JANUARY 21, 2025

However, community-led websites like Reddit provide an excellent space for the industry and its enthusiasts to unite and share their thoughts on the latest immersive technology news and real-world challenges. Mixed reality holds an essential foothold in the future of the immersive industry.

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XR Today - Virtual Reality

JANUARY 17, 2025

Samsung’s Galaxy smartphones already incorporate powerful AR hardware and software, and most users experience augmented reality more frequently on their mobile devices than on head-mounted displays. This presents a significant opportunity for Samsung.

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XR Today - Mixed Reality tag

NOVEMBER 20, 2024

Archaeologists at the University of Hong Kong are utilising 3D immersive technologies for excavations of ancient sites. Augmented reality (AR) smart glasses have information displayed on a small screen within the lenses, plus cameras and microphones.

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XR Today - Virtual Reality

JANUARY 21, 2025

However, community-led websites like Reddit provide an excellent space for the industry and its enthusiasts to unite and share their thoughts on the latest immersive technology news and real-world challenges. Mixed reality holds an essential foothold in the future of the immersive industry.

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XR Today - Augmented Reality tag

JANUARY 13, 2025

Last week, at CES 2025, MeetKai showcased a collaboration with ThinkAR to highlight how professionals in various sectors are deploying AI-ready AR solutions in a bid to start a wave of new immersive wearable use cases.

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XR Today - Augmented Reality tag

FEBRUARY 3, 2025

Following its recent Q1 earnings report, news emerged highlighting how Meta is again doubling down investments in immersive technology via a $100 billion spending plan for its XR product portfolio, which includes augmented reality smart glasses, virtual reality headsets, mixed reality Quest, and metaverse services.

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XR Today - Virtual Reality

SEPTEMBER 25, 2024

SparkVR is launching augmented reality (AR) and virtual reality (VR) edtech solutions in school and universities in India. This leap from static images to fully immersive experiences is what SparkVR envisions for the future of education.” They can see the blood flow, watch the valves open and feel the heartbeat.

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XR Today - Virtual Reality

MARCH 19, 2024

Increasingly, the earth’s population is occupying immersive and virtual spaces. Ever since the mid-20th century debut of video games, generations of gamers have immersed themselves in exciting digital spaces. What use cases exist that introduce the value of immersive spaces for businesses?

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VRScout

NOVEMBER 8, 2021

The company is making its Lightship Augmented Reality Developer Kit open to any and all developers. Beginning today, developers will have access to augmented reality tools from the company’s cross-platform Lightship platform, allowing them to build original location-based AR experiences for Android and iOS devices.

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XR Today - Virtual Reality

JANUARY 15, 2025

Expansion in MR and AR Capabilities Virtual reality is an incredible tool for companies looking to transform training, collaboration, and product development strategies. However, full immersion isnt ideal for every use case. However, innovation in the accessories space is increasing.

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VRScout

MAY 3, 2023

Developers compete to create immersive experiences designed to fight climate change. Figmin XR Figmin XR is a versatile AR app that lets you create, collect, and play with immersive digital objects, reducing wasteful material practices and promoting sustainability. This includes everything from The Sea is Coming! ,

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XR Today - Mixed Reality tag

DECEMBER 5, 2024

For instance, there’s the Meta Immersive Learning Academy, where creators can develop their skills in Meta Spark. Already, countless organizations are using XR software (such as metaverse as a service) solutions, and headsets to immerse students in unique educational experiences linked to art, science, development and more.

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ARPost

FEBRUARY 9, 2022

Immersive technology is rapidly changing how we experience the world around us. However, immersive technologies have expanded to other uses. There are now many applications of augmented reality and virtual reality for disabled persons. See Also: How Augmented Reality Has Changed Life For the Disabled.

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XR Today - Augmented Reality tag

OCTOBER 10, 2024

Immersive training is much touted in the XR world because it can drive positive learning outcomes based on repeatable virtual scenarios. Immersive training experts ARuVR collaborated with XR Today to showcase a legacy of success stories with major international clients that highlight tangible facts and results.

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VRScout

JUNE 27, 2023

Branded content appears in-game, promising an immersive advertising experience. The AR advertising product was built using 8th Wall, Niantic’s AR development platform, and designed to improve brand impact “through immersive product storytelling.”

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Road to VR

FEBRUARY 28, 2025

Image courtesy Meta Nick Clegg, Metas President of Global Affairs and formed UK Deputy Prime Minister, highlights the transformative potential of immersive technologies in education, enabling students to experience otherwise inaccessible scenarios. Most importantly, I hope it helps teachers do what they do best: teach.

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VRScout

JULY 17, 2022

Batman: The Arkham Asylum Files is a next-gen board game from Infinite Rabbit Holes that uses augmented reality (AR) technology to immerse players in a mixed reality experience based on the classic DC superhero. Dispensing justice in AR. ” Credit: Infinite Rabbit Hole.

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VRScout

JUNE 22, 2023

According to a recent report by SourceJournal , Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. The era of immersive and sustainable fashion is upon us.” billion by the year 2030.

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XR Today - Augmented Reality tag

FEBRUARY 25, 2025

One of these sectors is tourism, and augmented reality firm ImagineAR recently inked a $10 million Design and Project Installation Agreement with Ontario real estate developer Mr J Grewal to deliver a 25,000-square-foot immersive experience centre in Niagara Falls, Ontario.

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The Ghost Howls

JANUARY 9, 2025

Today I want to tell you about two companies that I met at CES that made me think about the future of immersive realities: Attention Labs , which lets people focus on a specific conversation in mixed reality, and 2Pi Optics , which builds very small metalenses.

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VRScout

FEBRUARY 23, 2023

Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. ” “As technology evolves, so do the opportunities for brands to create more compelling and immersive experiences,” added Josefine Billström Raasakka of the Creative Shop Meta.

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VRScout

OCTOBER 13, 2022

Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. How can brick-and-mortar establishments use immersive technology and “virtual try-on” to their advantage? Virtual try-on technology invades brick-and-mortar stores.

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VRScout

MARCH 29, 2023

The new Dungeons & Dragons film is getting rave reviews from both critics and audiences and ARcana , a new augmented reality (AR) powered D&D experience, is coming soon to smartphones and tablets. You can watch the action unfold from above or zoom in to immerse yourself in the campaign from a street-level perspective.

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VRScout

AUGUST 3, 2022

The robust music-learning app makes incredible use of the Quest’s Passthrough AR and hand-tracking technology to immersive you in a captivating mixed reality experience. (AR/Passthrough) AR/Passthrough) PianoVision: An Augmented Reality Piano Learning App, now on App Lab from OculusQuest.

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EON Reality

JANUARY 8, 2025

IRVINE, CA January 8, 2025 EON Reality, the world leader in AI-assisted Virtual Reality and Augmented Reality-based knowledge transfer for industry and education, today announced a comprehensive strategic partnership with Ozasia Solutions Private Limited as its master distributor for India.

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ARPost

JUNE 27, 2022

Immersive commerce platform ByondXR has recently launched virtual stores for Armani Skincare and YSL Beauty Thailand. This partnership boosts the already growing status of virtual reality and augmented reality as the future of e-commerce. The metaverse just got more luxurious. Metaverse as the Future of E-Commerce.

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XR Today - Mixed Reality tag

MARCH 11, 2025

Thats immersive learning. According to our research , enhancing training is one of the top use cases for extended reality technologies among organizations today and its easy to see why. If youre looking for a way to elevate employee training programs, now could be the perfect time to invest in immersive learning.

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VRScout

MAY 9, 2023

“Get Lucky” with three new immersive experiences available in major cities across the globe. The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition.

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VRScout

SEPTEMBER 27, 2022

Niantic is making the web an even more powerful place for augmented reality with the launch of Lightship VPS for Web. With the Lightship VPS, creators can now deliver immersive experiences that are both personal and persistent by using the company’s AR map to anchor content to specific locations around the world.

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VRScout

JUNE 7, 2023

Could this immersive AR experience revolutionize the culinary arts? “Our mission at Kittch is to transform the cooking experience, and through this collaboration, we are able to deliver a seamless and immersive environment for home cooks.

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VRScout

JULY 7, 2022

BattleKart’s immersive go-kart experience brings games similar to like Mario Kart & Rocket League to life in the real world. AR-powered racing games appear to be a growing trend. Last year we covered Mario Kart: Bowser’s Challenge , a multiplayer thrill ride coming to Universal Studios Hollywood powered by AR headsets.

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