How AR and VR Technologies Help Create Phygital Experiences
ARPost
NOVEMBER 9, 2022
To enhance in-store experiences, some brands leverage immersive technologies that elevate the digital experiences of consumers. To create immersive experiences while ensuring smooth omnichannel journeys, AR and VR play a crucial role. Today, shoppers enjoy immersive experiences at home and in-store through the Adidas app.
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