XR Today - Virtual Reality

JULY 29, 2024

Magic Leap Ditching its Hardware Business? Magic Leap has reportedly laid off its sales and marketing teams because it decided to focus on licensing the technology behind its headsets. Only a few years ago, Magic Leap made headlines after raising $3.5 billion from Alphabet and other key investors.

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Next Reality AR

APRIL 26, 2019

Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round. On Friday, the company announced that it has secured $280 million in funding from NTT Docomo, the largest wireless provider in Japan.

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Tech Trends VR

MARCH 25, 2019

In a side area, there is a substantial line waiting to try out Magic Leap Click To Tweet. They are Magic Leap. Magic Leap is here at SXSW with FLOOD magazine. Meanwhile, in a side area, there is a substantial line waiting to try out Magic Leap’s Augmented Reality.

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VRScout

FEBRUARY 13, 2021

By merging the work being done at Luxexcel and WaveOptics, the two companies are promising an AR headset that is more streamlined than existing solutions such as Nreal or Magic Leap. This is a device you could wear as you shop, hang out with friends, or exercise.

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The Ghost Howls

AUGUST 13, 2018

We are in the days of the Magic Leap hype : developers that have bought it are posting videos everywhere and every one of us is trying to understand if the device is valuable or not. So, here you are my editorial regarding Magic Leap. So, here you are my editorial regarding Magic Leap.

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Tech Trends VR

AUGUST 8, 2018

Magic Leap finally materializes into a product some of us can actually buy, yet the real test will be whether developers take the bait. There are plenty of players like Microsoft HoloLens and DAQRI which consistently deliver not only cool demos, but real use-cases for holographic Mixed Reality Click To Tweet.

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XR Today - Augmented Reality tag

JULY 23, 2024

Magic Leap has reportedly laid off its sales and marketing teams as a result of the company’s decision to focus on licensing the technology behind its headsets. The technology news provider Bloomberg shared the news that the augmented reality startup cut 75 jobs last week, according to two of its sources “familiar with the matter”.

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The Ghost Howls

JULY 23, 2019

But it is very interesting , because it will touch a lot of hot topics, like: Data visualization in XR; Magic Leap; Being a woman working in XR; How is XR in Asia. Today the interview will cover the first two topics: dataviz in VR thanks to BadVR solution and Magic Leap. and many other interesting stuff!

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XR Today - Virtual Reality

OCTOBER 5, 2022

With virtual reality, companies can build models of projects in a digital landscape, and make it easier to interact with specialists from all over the world. What’s more, Mixed and Augmented reality also allow for greater access to valuable content on the job site, reducing risk levels, and improving productivity. Magic Leap.

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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ARPost

APRIL 13, 2020

I’ll be joining a panel of other esteemed colleagues from the XR community, amongst them Vinay Narayan, Vice President Platform Strategy and Developer Community who is a Unity customer and advocate,” said Gauthier. “A The Mixed and Augmented Reality Studio. Unity Reflect.

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XR Today - Mixed Reality tag

OCTOBER 1, 2022

AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Magic Leap 2 stands on the shoulders of giants and the force.

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XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. Looking Ahead to Android XR Smart Glasses Android XR isnt just a solution designed for developers in mixed reality headsets either. This strategy has already paid dividends for Google so far.

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The Ghost Howls

OCTOBER 31, 2018

Now, this genius that has revolutionized cinema has landed in the mixed reality ecosystem , to try to improve it as well. He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. Magic Leap glasses.

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The Ghost Howls

OCTOBER 18, 2018

Virtual and Augmented Reality. The Metaverse, that becomes the MagicVerse, in Magic Leap’s terms (Image by Magic Leap). John Gaeta is one of the co-founders of the ILMxLAB and is currently SVP Creative Strategy at Magic Leap. All these talks are focused on: Computer Graphics.

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XR Today - Virtual Reality

NOVEMBER 29, 2022

Magic Leap and H&M. With help from Magic Leap , H&M was able to create digital twins of its clothing designs for people to interact with through a headset. point increase in brand awareness and sales after adding Instagram and Facebook ads with augmented reality innovations to its assets.

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UploadVR Between Realities podcast

JUNE 16, 2017

In nascent markets where competition is under-developed, it’s easy to mistake modest sales growth for good strategy. For a prime example of an imminent disruption long in the making, let’s take a look at the current state of augmented reality glasses. Even Magic Leap showed up to say much and show little.

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AR Insider

OCTOBER 16, 2020

For those unfamiliar, it’s a foundational principle that helps contextualize the future of augmented reality. Representing varied approaches from tech giants, it’s been called everything from LiveMaps (Facebook) to Magicverse (Magic Leap). Going deeper into AR cloud strategies, AR cloud pioneer and 6d.ai

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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XR Today - Augmented Reality tag

OCTOBER 27, 2023

Magic Leap announced it had appointed Ross Rosenberg, Incoming CEO , as its company Chief Executive on Wednesday, with the newly-appointed executive stepping into his role on 1 November. He will also help Magic Leap support the sector amid the challenges and goals of the Plantation, Florida-based firm’s operations and customers.

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Road to VR

NOVEMBER 30, 2021

Relative to enterprise-focused AR headsets like Magic Leap 2 and HoloLens 2, it’s also less expensive due to the inclusion of cheaper and less complicated optics, called ‘birdbath’ optics, which project light from a microdisplay to the eye via what’s essentially a curved see-through mirror (among other things).

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Tech Trends VR

AUGUST 12, 2019

Immersive technologies such as Augmented reality (AR) Virtual Reality (VR) and Mixed Reality (MR) which collectively come under the umbrella of – keep up with me here – Extended Reality (XR) are being used by an increasing number of companies to build consumer engagement and enhance the customer experience.

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ARPost

NOVEMBER 20, 2019

See Also: Instagram’s New AR Features Will Force Brands to Change Strategy. “ This is proven once again through the cooperation with eyecandylab and the resulting use of Augmented Reality. ” eyecandylab is a startup in kind of the sense that Magic Leap is a startup.

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XR Today - Mixed Reality tag

MAY 25, 2023

Delivering expertise to new team members was complex, particularly as senior staff left the business, taking their knowledge and guidance with them. Fortunately, PBC Linear’s leadership team recognized an opportunity in the augmented reality world.

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Road to VR

JUNE 28, 2023

At the time, the prototype was said to be a standalone, ski goggle-like headset providing onboard power, computing, and outward-facing cameras for world sensing capabilities—similar in description and function to headsets like HoloLens or Magic Leap. Project Iris was said to ship as early as 2024.

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ARPost

FEBRUARY 3, 2023

To learn more about Blippbuilder on headsets, the company’s long-term strategy, and the effects of other Blippar developments, ARPost met the company’s new CEO, Preet Prasannan. The first two headsets were Magic Leap and Meta Quest Pro. Meet New CEO Preet Prasannan Prasannan is Blippar’s new CEO, but he isn’t new to the company.

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The Ghost Howls

JANUARY 18, 2023

The first one is called NXTWear S, and is a pair of glasses to watch media content on a big screen in “augmented reality” in front of you. The second product is dubbed RayNeo X2, and is a pair of real augmented reality glasses. If NXTWear S is like Nreal Air, this device is more like Nreal Light.

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ARPost

FEBRUARY 27, 2023

Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.”

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The Ghost Howls

AUGUST 1, 2020

And Robert says that even Facebook’s goal is making wearable glasses : he has seen its strategy plans, and inside there it is written that its goal is not building a VR headset, but a slim AR glass that people can wear every day. Why can’t it be Facebook, or Magic Leap ? PRNewsfoto/BadVR).

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XR Today - Augmented Reality tag

JANUARY 16, 2024

This week, AR headset vendor Magic Leap secured roughly $590 million via Saudi Arabia’s sovereign wealth fund, following the region becoming the firm’s majority owner in 2022. The Saudi Arabia funding has launched Magic Leap’s valuation to more than $4.5

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The Ghost Howls

DECEMBER 19, 2018

So, when everyone is trying to do augmented reality, I’m sitting here trying to do the opposite, that is Diminished Reality (and Mediated Reality in general). . Let me do an example: if I show you your real world, but your real black sofa becomes red through your glasses, can we really talk about augmented reality?

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The Ghost Howls

MARCH 4, 2019

Qualcomm’s strategy ecompasses all the entities required for the fruition of 5G VR content (Image by Qualcomm). Next Reality has instead tested the Nreal glasses , that I continue saying that are one of the most interesting gadgets of this 2019. Here I am proud to say that the Italian TIM is already on the boat.

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Tech Trends VR

AUGUST 13, 2018

Microsoft in particular has secured an enviable position in the Mixed Reality enterprise space, mainly due to a consistent strategy that recognized this wasn’t a consumer-ready product yet, but instead focused on building partnerships and solid case studies for building industry 4.0 efficiencies.

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Tech Trends VR

MARCH 7, 2018

Given the considerable hype that has been building up around Virtual and Augmented Reality, you might expect more publishers to have dedicated resources to these technologies, whereas the reality is that much of what we’ve seen so far has been limited to variations of Augmented Reality books.

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Tech Trends VR

SEPTEMBER 25, 2018

Wargaming are also interested in developing content that will work on headsets such as Magic Leap, who Daly says they’re currently “talking to.”. Wargaming are also interested in developing content that will work on headsets such as Magic Leap Click To Tweet. Upload (@UploadVR) August 21, 2018.

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VRScout

NOVEMBER 10, 2019

As they explained to me, it’s physical reality | augmented reality > mixed reality < virtual reality. The HoloLens 2 takes a magical leap in the right direction for Microsoft, as well as MR, AR, and VR technology in general.

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ARVR

AUGUST 23, 2022

Meanwhile, Magic Leap has accomplished a notable turnaround, including a pivot to enterprise and the upcoming launch of its much-improved 2nd generation hardware. Magic Leap has meaningfully turned things around,” said Boland. Meanwhile, Magic Leap Two has impressed us in our time with the device.” *A

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