Road to VR

OCTOBER 14, 2019

Ginza Sony Park, the Japanese tech giant’s Tokyo-based hub for Sony brand promotion, is now playing host to a new Ghostbusters -themed multiplayer experience using a newly revealed Sony AR headset prototype. And yes, they’re shooting proton energy from their hands. Otherwise you can sign up here (Japanese).

Sony 273

Sony AR Magic Leap Head Tracking 273

VRScout

APRIL 7, 2017

“Smurfs: The Lost Village takes moviegoers into the world of the Smurfs, and the HoloLens allows us to go one better: to bring our world and the Smurfs’ world together in a mixed-reality setting,” said Elias Plishner, EVP of Digital Marketing at Sony Picture Entertainment. “It’s

Sony 270

Sony Gaming Filming Microsoft 270

ARPost

JULY 13, 2020

Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. As proven by various companies, augmented reality is an excellent medium for displaying instructions, offering expert support, and reinforcing safety rules. And for good reason.

Trends 396

Trends AR Augmented Reality Magic Leap 396

ARVR

SEPTEMBER 4, 2020

While we wait, we compiled a list of the most exciting video games that feature different use cases of augmented reality (AR) and virtual reality (VR) as key plot devices. As a child, Aloy obtained a Focus, a small augmented reality device that gives her special perceptive abilities. Pick up any of these games!

Augmented Reality 130

Augmented Reality Virtual Reality Video Gaming 130

VRScout

APRIL 18, 2019

Microsoft HoloLens 2 patent. Image Credit: Sony. Virtual reality patents protect virtual reality (VR), an artificial simulation of the real world that has been designed by computer programs. Regarding inclusivity, on April 4, 2019, the USPTO published a new patent for Sony that was filed in December 2017.

AR 336

AR United States Head Mounted Display Virtual Reality 336

The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. Image by Sony). While we were all considering a 2022 release as a given, when asked directly about the matter, Sony declined to answer.

Survey 498

Survey Apple Sony AR 498

UploadVR Between Realities podcast

JANUARY 1, 2017

The company now plans to use holography to make inexpensive transparent displays for augmented reality smartglasses. Augmented reality is expected to be a $90 billion market by 2020, according to tech advisor Digi-Capital. The company has 165 patents, including a few dozen related to augmented reality.

Holography 140

Holography Augmented Reality Colorado AR 140

VRScout

DECEMBER 9, 2016

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

Sony 150

Sony Industry Google Oculus 150

The Ghost Howls

MAY 30, 2023

More info (PSVR 2 sales — Road To VR) More info (PSVR 2 sales — Upload VR) Sony announces many new pieces of content at its Gaming Showcase A few days ago, Sony held its Gaming Showcase event, where it announced some cool pieces of content arriving for PSVR 2. In the meanwhile, Microsoft is working on a 1.1

Apple 423

Apple Microsoft Sony Italy 423

VRScout

JANUARY 22, 2022

“Big tech companies, rather than smartphone manufacturers, are leading XR devices because they have the necessary content and platforms,” said Kim Gwang-soo, an analyst at eBest Investment and Securities, adding, “Google has an operating system Android, Microsoft has Xbox and Sony has PlayStation.

Samsung 454

Samsung AR Apple California 454

The Ghost Howls

APRIL 13, 2020

Well, if the rumor becomes reality, this would mean that all next Apple devices will have both front and back depth cameras, for high-precision Augmented Reality and 3D reconstruction. This week Sony has showcased the new DualShock controller for the PS5, dubbed DualSens. Microsoft releases Azure Remote Rendering.

Augmented Reality 413

Augmented Reality Virtual Reality Apple Tools 413

The Ghost Howls

JANUARY 11, 2022

PlayStation VR 2 Logo (Image by Sony Interactive Entertainment). Qualcomm and Microsoft partnership. Qualcomm and Microsoft have announced a partnership to push together the next-generation lightweight AR glasses. Qualcomm and Microsoft partnership (Road To VR). Click to read the thread on Twitter… it is worth it.

AR 545

AR Haptic Las Vegas HTC 545

The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

AR 362

AR Microsoft Sony Ukraine 362

The Ghost Howls

MARCH 20, 2023

First of all, Sony CFO Hiroki Totoki has said that he thinks that PSVR 2 may sell more than the 5–6 million units that the original PSVR sold. This shows that Sony is pretty bullish about its device, and it is confident that it will be appreciated by a good share of its base market.

Google 456

Google Microsoft Ukraine Apple 456

Road to VR

JULY 17, 2017

WaveOptics , a UK-based firm involved in designing and engineering optics for augmented reality, has today announced a successful series B funding round amounting to £12.0m ($15.7m). Waveguide optics manufacturer DigiLens recently closed a $22m funding round lead by Foxconn, Sony, Continental and Panasonic.

AR 258

AR Magic Leap Augmented Reality Technology 258

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. I hope you’ll enjoy it…. SSD (8–9 GB/s).

Sony 331

Sony AR Augmented Reality Czech Republic 331

The Ghost Howls

FEBRUARY 7, 2022

Before leaving you to the news of the week, let me just tell you two things that may interest you: If you missed them, don’t forget to read my predictions about augmented reality and virtual reality in 2022; This Thursday at 5 pm CET AWE Nite Florence comes back! Sony acquires Bungie and thinks about Capcom.

Virtual Reality 383

Virtual Reality Microsoft Data Machine Learning 383

UploadVR Between Realities podcast

MAY 11, 2017

It was just over a year ago now that Microsoft closed one of the UK videogame industry’s most respected developers, Lionhead. This week its former Studio Director has joined one of Sony’s PlayStation VR (PSVR) teams. Stuart Whyte has signed up to Sony’s London Studio, GamesIndustry.biz reports.

Sony 116

Sony Microsoft Augmented Reality Industry 116

The Ghost Howls

FEBRUARY 9, 2020

French startup Lynx has finally unveiled the R1, the first mixed reality standalone headset. While with other VR headsets like the Vive Focus Plus it is already possible to do some kind of augmented reality , this is the first standalone headset that can provide both good quality AR and VR on the same device.

Hand tracking 446

Hand tracking AR Augmented Reality Oculus 446

The Ghost Howls

MAY 10, 2021

And I would find it an understandable choice: Vive has always been incredibly successful among companies and it would have a sense for it to thrive in the B2B niche until it becomes strong enough to exit and try to compete with much bigger companies like Facebook, Microsoft, or Valve. They [Microsoft] did this same s**t with HoloLens.”.

HTC 433

HTC Apple AR Eye Tracking 433

The Ghost Howls

MAY 30, 2022

Using the algorithms acquired with 6D.ai, Niantic can so finally let developers offer augmented reality experiences that are shared and persistent in a location, that is exactly what we need for our mixed reality future. The “metaverse” was not a key topic inside “Microsoft Build”.

Magic Leap 331

Magic Leap Virtual World Ukraine Microsoft 331

The Ghost Howls

JANUARY 29, 2024

If developers are not interested, and Sony is not willing to invest in exclusive great content for its immersive console, PSVR 2 is going to have a very troubled (and probably short) life. He clearly said that: “I don’t know how to more unequivocally state that we’re continuing to focus on Reality Labs and the metaverse”.

Apple 395

Apple Microsoft China Ukraine 395

The Ghost Howls

JUNE 21, 2021

Image by Sony Interactive Entertainment). According to a report from Bloomberg, Sony may release its much-awaited next-gen PSVR headset (which I informally call PSVR 2) during Holidays 2022. This is very interesting: it means that Sony is leaving another year to Facebook to gain market shares with the Quest. Other relevant news.

Sony 371

Sony Training Oculus Gaming 371

Road to VR

MARCH 19, 2017

” 2016 saw the arrival of 3 major consumer virtual reality headsets, the Oculus Rift, HTC Vive and PlayStation VR. IDC themselves predicted in 2011 that by 2015, Microsoft’s then new (and now dead) Windows Phone platform would overtake Apple’s IOS as in the mobile phone market. Meanwhile, VR headsets grow from $2.1

AR 279

AR Magic Leap Virtual Reality Samsung 279

ARPost

JUNE 8, 2022

Sony Electronics Head of Business Development, Thaisa Yamamura, presented the Auggie Award for Best Art or Film. Yamamura also presented the winner with a Sony Spatial Reality Display, a “glasses-free 3D display that will improve their workflow.” All these four awards are decided at the conference. Best Art or Film.

Magic Leap 429

Magic Leap Tools Entertainment Conference 429

The Ghost Howls

MAY 1, 2023

According to the CMA: “Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming and this deal would strengthen that advantage giving it the ability to undermine new and innovative competitors.” So I wonder if this suspension could also change Microsoft’s future plans concerning the M-word.

Ukraine 327

Ukraine Apple Microsoft Chile 327

UploadVR Between Realities podcast

DECEMBER 30, 2016

Not that that’s a problem for Sony, with a tidy 50 million units sold in just over three years on the market. But all the shrewdness Sony has displayed in the past few years makes the risk of PlayStation VR all the more baffling. People see PS VR as a bright hope for the industry in 2016 and 2017. The Price Is Right.

Sony 235

Sony San Francisco Conference Gaming 235

The Ghost Howls

OCTOBER 20, 2019

Sony creates an AR headset for LBVR. Sony is offering a Ghostbuster AR experience in Ginza, Japan, and for this it has manufactured an AR headset. Well, if you have a PSVR, this is the right time to buy them, thanks to the recent halloween sale by Sony. More info (Article on Road To VR) More info (Article on Upload VR).

Sony 185

Sony AR Japan Google 185

The Ghost Howls

JANUARY 27, 2020

Or that Microsoft is working on a new reference design that fixes the issues of the first one? This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. And again… is it possible that this headset can accommodate both forms of tracking ? Cool to know!

Samsung 435

Samsung Survey Unity Oculus 435

UploadVR Between Realities podcast

FEBRUARY 2, 2017

In these early months of 2017 just about every major tech company has some sort of virtual or augmented reality product either on store shelves or coming in the future. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be.

Wearables 100

Wearables Augmented Reality Apple AR 100

XR Today - Mixed Reality tag

NOVEMBER 15, 2024

Microsoft HoloLens 2 Receives Final Major Update This week, Microsoft announced the final opportunity to purchase HoloLens 2 before its discontinuation in December. The first is WinGet integration, which enables users to download Microsoft Store apps after the storefront’s retirement.

Sony 73

Sony Microsoft Amazon Miami 73

The Ghost Howls

MAY 17, 2021

Image by Sony Interactive Entertainment). I like everything that we know on the PSVR 2 device because it is visible that Sony Interactive Entertainment is putting a lot of effort into releasing a high-quality headset that is on par with what the competition is offering. Other relevant news. This could be The Unity Cube 2.0.

Eye Tracking 382

Eye Tracking HTC China Amazon 382

The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Aryzon is a Dutch company producing the cardboard of AR , a phone holder through which you can enjoy affordable augmented reality.

Apple 433

Apple New Zealand AR Data 433

The Ghost Howls

OCTOBER 7, 2024

Or maybe “relaxed” is not the right word to use, considering the little drama on Microsoft’s headsets. Top news of the week (Image by HP) Microsoft officially drops support for its Mixed Reality headsets Microsoft has just released the infamous Windows 11, version 24H2 update. I think this speaks a lot.

Microsoft 360

Microsoft Samsung Apple Unity 360

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

Sony 394

Sony Oculus Haptic Controllers 394

XR Today - Augmented Reality tag

JUNE 20, 2024

This week, at AWE 2024, Sony Electronics introduced new 3D visualisation tools that enable users to see and interact with XR content without smart glasses via the ELF-SR2 (27-inch) and ELF-SR1 (15.6-inch) inch) Spatial Reality Displays to enable professional RT3D workflows and considerations.

Sony 98

Sony Data Hardware Tools 98

The Ghost Howls

DECEMBER 12, 2022

When talking about augmented reality, one company that is for sure at the forefront of innovation is Snap. I see this as a way to port the classic in-app-purchases system to augmented reality lenses: you pay and you have more features for your lens, or you get an NFT associated with it, for instance. Learn more.

Augmented Reality 326

Augmented Reality Ukraine Asia Germany 326