VRScout

JUNE 13, 2023

The structure is meant to represent the company’s new brand platform, “Affordable Design. The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world space.

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ARPost

OCTOBER 28, 2019

It’s an augmented reality app for runners and spectators to get the most out of the marathon on November 3, 2019. Augmented Reality for Runners Leading Up to Race Day. Last year, The New York City Marathon had 52,813 finishing participants from over 129 countries. How Does the App for Runners Work?

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ARPost

FEBRUARY 18, 2023

Aside from activations, ZERO10 also showcased a recreation of five designs from independent phygital fashion designers, in particular, pieces from Private Policy’s Fall/Winter ‘23 collection, transforming them into augmented reality. These physical representations will also be made available for viewing in London on February 18.

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ARPost

JANUARY 8, 2020

One of the most exciting new developments in augmented reality last year has been the growth of WebAR. WebAR refers to augmented reality that can be accessed from a web browser, enabling a much more seamless user journey from scan to experience.

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Next Reality AR

OCTOBER 25, 2018

Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.

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VRScout

SEPTEMBER 9, 2022

Coca-Cola and Tomorrowland are teaming up for a kickass musical augmented reality (AR) experience that has you stepping into the Coca-Cola Dreamworld universe. Use musical beats to build your own virtual home in this delicious WebAR experience. Summer officially ends on September 22nd but that doesn’t mean things need to cool down.

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VRScout

MAY 20, 2022

The physical installations can even be updated over time with new mixed reality content and information. Arcadia Earth’s mixed reality experience will be open to the public in New York City later this month. Credit: Arcadia Earth. Tickets begin at $33 ($39 peak).

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ARPost

MARCH 10, 2021

ARTECHOUSE New York City, which is known for displaying genre-pushing installations, has launched its latest immersive tech installation. A year after that, they opened in New York City. They also developed an extended reality app, which guests can use to view hidden gems in virtual art.

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UploadVR Between Realities podcast

MAY 13, 2017

Augmented Reality in General Aviation. This is where Augmented Reality (AR) steps in. Heading from New York City to Charlotte, North Carolina, the plane experienced a bird strike just 3 minutes after take off which took out both the engines. But there is more to it than just that.

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Next Reality AR

SEPTEMBER 4, 2019

Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York City store and the launch of its new basketball line with a web-based AR activation.

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Next Reality AR

SEPTEMBER 4, 2019

Count Puma as the latest brand to pump up the customer experience in its stores with augmented reality, as the brand recently celebrated the opening of its flagship New York City store and the launch of its new basketball line with a web-based AR activation.

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AllThingsVR

JUNE 28, 2017

New York City Doubles Down on Tech-Focused Jobs, Plans Launch of Virtual and Augmented Reality Hub via @govtechnews [link] [link] — allthingsvr (@allthingsvr) June 28, 2017.

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AR Insider

MARCH 3, 2021

As restaurants and other businesses look at creative ways to boost cash flow in 2021, augmented reality has come further into focus. At Magnolia Bakery in New York City, for example, AR is used to present virtual renderings of custom cakes and other speciality items.

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UploadVR Between Realities podcast

JUNE 16, 2017

For a prime example of an imminent disruption long in the making, let’s take a look at the current state of augmented reality glasses. The main contenders were present last week at AR in Action in New York City. Why should such tantalizing experiences remain confined to 5-inch displays?

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Augmented Reality AR New York City Apple 159

Next Reality AR

NOVEMBER 11, 2019

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel.

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XR Today - Mixed Reality tag

DECEMBER 16, 2024

Using its latest mixed reality (MR) headset, the technology allows users to transform their worlds instantaneously from the mountaintops of the Alps to the busy streets of New York City. Earlier this month, there had been reports that Samsung was planning to unveil some new augmented reality smart glasses in early 2025.

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ARPost

MARCH 10, 2021

ARTECHOUSE New York City, which is known for displaying genre-pushing installations, has launched its latest immersive tech installation. A year after that, they opened in New York City. They also developed an extended reality app, which guests can use to view hidden gems in virtual art.

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ARPost

MARCH 21, 2022

3D modeling studio Qreal incorporated their expertise to bring new life to an Asian American-owned bookstore in New York City, You and Me Books, in celebration of the Chinese New Year. There are already five Custom Landmarkers around the world.

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VRScout

FEBRUARY 12, 2020

The experience is certainly a novel one and a contrast to the constantly increasing pace of New York City life. We’ve been in the city for a long time and there are people around who are giving advice, support, energy, time and love to this, too. It’s not just the two of us doing everything on our own.” shares Lobser.

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VRScout

AUGUST 27, 2019

With Lens Studios 2.1, So far, creators have used Landmarkers to cover NYC’s Flatiron Building in an enormous pepperoni pizza, turn LA’s Chinese Theater into a junk food paradise, and bring Paris’ Eiffel Tower to life as a wiggling cartoon character who vomits rainbows.

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VRScout

FEBRUARY 27, 2018

style gameplay that promises to bring the Ghostbusters Universe to life using AR as you explore your city, town or neighborhood. The only thing you’ll need to supply is a smartphone and an (optional) Ghostbusters uniform.

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XR Today - Augmented Reality tag

DECEMBER 27, 2022

Many newcomers to the extended reality (XR) landscape are asking the question, “What is Augmented Reality?” Truthfully, it’s the most widely-used form of XR, with virtual and mixed reality coming in second and third, respectively. What is Augmented Reality, Really? How Does AR Work?

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Next Reality AR

NOVEMBER 20, 2017

Now, many years later, everyone is following in the footsteps of the Star Wars Kid thanks to the Lenovo Mirage and the new Star Wars: Jedi Challenges app.The augmented reality headset and lightsaber device hit stores a few weeks ago, and now people are slowly beginning to upload their training videos.

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UploadVR Between Realities podcast

MAY 19, 2017

The VR Society is putting on such an event with The Art of VR , a celebration of art and technology taking place in New York on June 22-23. As this event will showcase, virtual and augmented reality now intersect with so many industries that are based here – from fine art to real estate and from media to entertainment.

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ARPost

APRIL 18, 2022

The conference opened with a discussion titled “Gaming and the Genesis of the Metaverse” featuring gaming and entertainment producer and broadcaster Erin Ashley Simon of XSET , and Facebook Reality Labs Director of Augmented Reality Business Development and Partnerships Chris Barbour.

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VRScout

JULY 17, 2018

Although a foot-long increase doesn’t seem like much, this rise in sea level would not only swamp much of the east coast, including New York City, but flood the entirety of London as well. Mixed reality helps me because it’s agony to have thoughts and dreams and visions and not have them realized,” spoke Chin.

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UploadVR Between Realities podcast

FEBRUARY 13, 2017

” This year, virtual and augmented reality were well represented throughout the ceremony. This is a VR installation put on by Sony Pictures Entertainment and The Void in New York City. Dear Angelica was created using the new Oculus art program, Quill and the results are simply astonishing.

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EON Reality

JANUARY 15, 2018

Augmented Reality and Virtual Reality (AR & VR) are some of the fastest growing sectors of our economy. The Virtual Reality Training Academy and Development Lab at Lehman College (CUNY) teaches the skills needed to create Virtual Reality and Augmented Reality applications for enterprise and education.

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VRScout

JULY 17, 2018

Another partnership with Taylor Brands has customers exploring custom suits through an interactive window displays on Madison Ave in New York City. Users are then free to walk up the vehicle and touch the surface to unlock key information and animations, as well as interact with various other digital content.

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ARVR

JUNE 13, 2020

Source: YouTube Screengrab Although Augmented Reality (AR) and Virtual Reality (VR) for the masses were once considered science fiction. Nim Shapira, the creative director, was in the safety of his home in New York City, Omnivor and 8th Wall are based in California.

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The Ghost Howls

JANUARY 11, 2022

There are other pieces of news I’ve found somewhat interesting, but I don’t feel like commenting much: JP TECHNOLOGY INITIATIVES, INC.

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XR Today - Augmented Reality tag

NOVEMBER 14, 2023

Global payment system American Express announced on Tuesday it would launch a “Door to Shop Small” augmented reality (AR) campaign. Users must buy from US retailers on the Shop Small Map and online directory provided for their cards.

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XR Today - Augmented Reality tag

SEPTEMBER 13, 2022

Augmented reality (AR) has become an essential tool for developing customer experiences in retail, where brands can interface with consumers for a host of use cases, including instantaneous access to key food and beverage information, trying on AR clothing, real-time product updates, and non-fungible token (NFT) promotions, among others.

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XR Today - Mixed Reality tag

NOVEMBER 2, 2023

XR Today nominated Hololight for several XR Today Awards this year, including Best Augmented Reality Solution, Best Manufacturing and Industrial Solution, and Best Automotive Solution L4S technologies are critical for 5G-Advanced network connections and has become a central focus for Nokia’s standardisation efforts included in 3GPP Release 18.

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ARVR

OCTOBER 15, 2021

How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Specifically, its price of $2000 stacks up against comparative photography pricing in various cities averaging $11,076, and ranging from $17,952 (New York City) and $6,178 (Montreal). Trending AR VR Articles: 1. ExpiCulture?—?Developing

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UploadVR Between Realities podcast

MAY 4, 2017

Writer Christopher Grayson is an augmented reality, virtual reality and smart glasses expert market analyst represented by Gerson Lehrman Group. Grayson has been a speaker on augmented reality and smartglasses at SXSW, Microsoft Cambridge, New York Fashion Week, NASA Jet Propulsion Laboratory, and most recently at MIT Media Lab.

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HoloLens

JULY 20, 2018

The HoloLens team is finally beginning to realize that in order to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets.

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