XR Today - Mixed Reality tag

NOVEMBER 22, 2024

The Sony vs Samsung skirmish is nothing new. Both Sony and Samsung have clearly demonstrated an interest in extended reality over the years. Sony vs Samsung: The Headset Details We Know So Far Sony has been a lot more forthcoming with its XR plans, and what it wants to accomplish with its upcoming XR device.

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XR Today - Augmented Reality tag

JANUARY 22, 2025

While tech giants race to claim their slice of the spatial computing pie, Sony’s new XYN platform (that’s “zin” to you and me, by the way) is on the cusp of its full release. Yiotis Katsambas, VP of Technology at Sony Pictures Animation said: With XYN, Sony is entering a new dimension of creativity.

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VRScout

APRIL 4, 2023

Sony announced a new addition to its growing lineup of Spatial Reality Displays. Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset.

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The Ghost Howls

MARCH 21, 2021

Image by Sony Interactive Entertainment). Sony unveils the new controllers of the PSVR2. Sony promises amazing haptic sensations on the controllers, that should be able to provide “impactful, textured, and nuanced” sensations. Header image by Sony Interactive Entertainment). Top news of the week.

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VRScout

OCTOBER 8, 2019

Work together with friends to rid Ginza Sony Park of a ghostly threat. Beginning this weekend in Tokyo, Japan, Ginza Sony Park will be hosting Ghostbusters In The Park , a massive live event celebrating the historic 35th anniversary of Ghostbusters. Image Credit: Sony. Image Credit: Sony. “Be Feature Image Credit: Sony.

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The Ghost Howls

JANUARY 16, 2024

More info (Sony MR headset — Road To VR) More info (Sony MR headset — Upload VR) Shiftall reveals MeganeX Superlight Shiftall (remember to read the f before the t) revealed at CES a new headset: the MeganeX Superlight. The new device, still unnamed, boasts a Qualcomm’s XR2+ Gen 2 processor and is said to include 1.3-inch

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Next Reality AR

MARCH 26, 2019

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.

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Next Reality AR

MAY 24, 2019

Available via Snapcode, the augmented reality experience uses the front-facing camera on your smartphone. Sony Pictures opted for the Shoppable AR Lens for the camera effect, giving users the option to jump immediately to the film's website to buy.

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Road to VR

OCTOBER 14, 2019

Ginza Sony Park, the Japanese tech giant’s Tokyo-based hub for Sony brand promotion, is now playing host to a new Ghostbusters -themed multiplayer experience using a newly revealed Sony AR headset prototype. And yes, they’re shooting proton energy from their hands. Otherwise you can sign up here (Japanese).

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VRScout

JUNE 9, 2021

This past April, Apple CEO Tim Cook stated that augmented reality (AR) technology is “ critically important ” for the future of the company. Tech analyst Ming-Chi Kuo claims that the upcoming headset will launch in Q2 of next year and will feature 15 onboard cameras.

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ARPost

JULY 13, 2020

Augmented reality has already proven to be a versatile and useful technology that improves the workplace and business processes. As proven by various companies, augmented reality is an excellent medium for displaying instructions, offering expert support, and reinforcing safety rules. And for good reason.

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Will they have augmented reality features or rely entirely on AI? So, will these glasses be true augmented reality wearables? We also know that the glasses will apparently feature a 155mAh battery and a 12MP Sony camera built-in. The patent leak from October directly references augmented reality technology.

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ARPost

JUNE 23, 2020

You’ve probably heard of augmented reality try-on experiences. Augmented reality try-on experiences are working on solving this problem. Users can experience the typical augmented reality try-on. They’ve worked with giants including Channel, Timberland, Sony, Amazon, and Panera Bread. Meet Bollé.

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AR Insider

APRIL 17, 2020

Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code on a WebAR experience for Pink Floyd: The Later Years, that allows fans to experience the band’s music like never before. Sony Pictures and Trigger — The Mixed Reality Agency® teamed up once again to create a WebAR experience for the feature film.

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ARPost

DECEMBER 26, 2019

The British rock band Pink Floyd was experimenting with visuals for decades before “augmented reality” was in the common parlance. Earlier this month, Sony Music Entertainment released a comprehensive 18-disk box set titled The Later Years. To increase anticipation, Sony teamed up with Draw & Code , a British XR studio.

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The Ghost Howls

JANUARY 17, 2022

Image by Sony). While we were all considering a 2022 release as a given, when asked directly about the matter, Sony declined to answer. A report by Bloomberg reveals that while PS4 should have been discontinued in 2021 , Sony has just ordered the manufacturing of a million new units so that to guarantee a smoother transition to PS5.

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XR Today - Augmented Reality tag

JULY 26, 2024

Augmented reality glasses, or “AR smart glasses” have become increasingly popular in recent years. Still, finding cheap augmented reality glasses isn’t exactly easy. Here, I’ll be listing some of the most powerful and cheap augmented reality glasses available for less than $500.

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VRScout

NOVEMBER 30, 2018

Naturally, Sony has engaged in an all-out media blitz in advance of the much anticipated release. Augmented reality allows consumers to dive deeper into the worlds of their favorite products and characters.” “Spider-Man is in our DNA.

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ARVR

SEPTEMBER 4, 2020

While we wait, we compiled a list of the most exciting video games that feature different use cases of augmented reality (AR) and virtual reality (VR) as key plot devices. As a child, Aloy obtained a Focus, a small augmented reality device that gives her special perceptive abilities. Pick up any of these games!

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VRScout

NOVEMBER 9, 2021

With the launch of our Reality Engine, developers can for the first time build a WebAR experience that’s instantly compatible across the most popular mobile, desktop, and head-worn devices.”. Click here to learn more about 8th Wall and their Reality Engine. New users can sign up for a 14-day free trial of the 8th Wall platform.

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The Ghost Howls

JANUARY 29, 2021

Simply said, VisionAR is the first augmented reality safety glasses in the world. The first glasses which allow augmented reality to enter effectively into the industrial and professional world, integrating the AR function with the safety function, which is more and more essential for any industrial application.

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XR Today - Augmented Reality tag

DECEMBER 15, 2022

Augmented Reality (AR) in art has gained a lot of attention, namely as creatives and companies develop new industry verticals with the technology. Augmented reality art also has the potential to build on the live theatre experience by adding extra layers of content to scenes and set designs.

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VRScout

DECEMBER 9, 2016

Some of the biggest names in the business are teaming up to secure the future of virtual reality. Google, Sony, Oculus, Samsung, Acer and HTC have combined their efforts in order to create a healthy and equal industry for virtual reality hardware and software to develop and expand.

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Tech Trends VR

APRIL 9, 2018

The report published today by global analyst company CCS Insight shows the worldwide market for virtual reality (VR) and augmented reality (AR) head-worn devices growing by an average of 50 percent annually over the next five years. In 2022, a total of 121 million units will be sold, with a value of $9.9 billion in 2022.

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VRScout

MARCH 4, 2019

That action unlocks the next part of the game, and brings the story to life using augmented reality visuals. ” Augmented reality playgrounds / Image Credit: Biba. “In Augmented reality allowed Biba to make those experiences accessible to anyone with a smart device.

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ARPost

DECEMBER 17, 2019

To create it, Sony Pictures partnered with several companies, such as Amazon, Trigger, Snapchat, Candy Crush Saga and TikTok. The experience, www.exploreJumanji.com , is built by the mixed reality agency Trigger , and powered by AWS and 8th Wall. Blurring the Lines between Reality and Movie Fiction on Various Channels.

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The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. Header image by Sony).

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XR Today - Augmented Reality tag

JUNE 21, 2022

During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Additionally, last month LG ordered numerous XR components to develop displays in a bid to create a supply deal with Apple, replacing current display providers Sony.

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ARPost

JULY 23, 2021

The event will also feature over 60 exhibitors and special areas where keynotes will be delivered on specific areas of interest such as AR and VR development, creation, and enterprise XR.

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VRScout

APRIL 18, 2019

Image Credit: Sony. Virtual reality patents protect virtual reality (VR), an artificial simulation of the real world that has been designed by computer programs. Augmented reality (AR) patents protect technological elements and pieces of data such as video, sound, and mapping technologies that enhance the real-world experience.

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The Ghost Howls

NOVEMBER 27, 2023

More info Rokid is now a unicorn Chinese manufacturer Rokid , who produces augmented reality glasses, just received a huge investment round of $112M to help the development of its XR products. Who will it be… Sony or Meta? We don’t know, but this shows that the Korean company is still committed to XR developments.

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AR Insider

AUGUST 5, 2021

An excerpt from The Augmented Workforce: How Artificial Intelligence, Augmented Reality, and 5G Will Impact Every Dollar You Make. Today, we can have impactful media experiences everywhere, including immersive technologies like augmented and virtual reality. Media and Entertainment: The Show Must Go.

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Next Reality AR

DECEMBER 20, 2019

What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?

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Next Reality AR

JANUARY 4, 2019

Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career Available for $7.99 The app is collaboration between the David Bowie Archive and Sony Music Entertainment (Japan) Inc.,

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XR Today - Augmented Reality tag

NOVEMBER 22, 2024

Meta’s Ray-Ban specs don’t offer augmented reality, but they do allow users to capture content with an integrated camera, make calls, listen to music, and interact with an AI assistant on the move. XReal’s glasses don’t allow you to capture and share content, but they do offer a robust “augmented reality” experience.

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XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is designed to support experiences that combine augmented reality (AR) and virtual reality (VR), enabling immersive applications that overlay digital content onto the real world or create fully virtual environments. The initiative builds on ARCore, Googles existing augmented reality framework.

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Road to VR

FEBRUARY 13, 2017

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. ” SEE ALSO Apple AR/VR Product to Debut in 2017, Predicts Sony's Head of Worldwide Studios.

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