XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. For instance, Unity is one of the first companies supporting Android XR, and developers can create experiences for the OS using all of Unitys technologies.

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Google Magic Leap Samsung Unity 124

The Ghost Howls

FEBRUARY 18, 2025

More info (Mentra and Vuzix partner on AugmentOS) More info (AugmentOS official website) News worth a mention (Image by Sony Interactive Entertainment) PSVR 2 had great holiday sales numbers Thanks to the huge price discount from $550 to $350, the sales of PSVR 2 had a huge boost in 2024. This is impressive.

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Hand tracking Apple Video Training 290

ARPost

JULY 23, 2021

Some of the exhibitors who will present new devices and technologies to the public are 8th Wall, Nreal, Unity, Unreal Engine, Pico Interactive, Atheer, Holoptic, Varjo, Cleanbox Technology, LetinAR, and Vuzix. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC. See Also: The Future of XR’s Remote Events in the New Normal.

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Asia China Virtual Reality Entertainment 509

AR Insider

MARCH 1, 2021

This week, we look at Sony’s tease for PSVR2, new features in Snapchat’s Lens Studio, and a whole slate of new AR glasses emerge. Let’s dive in… Sony Confirms New Playstation VR2 for PS5 with New Controllers. The product allows users to create 3D content on top of CAD models without a game engine like Unity.

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AR Sony Washington Augmented Reality 316

XR Today - Augmented Reality tag

DECEMBER 16, 2024

The platform is designed to support experiences that combine augmented reality (AR) and virtual reality (VR), enabling immersive applications that overlay digital content onto the real world or create fully virtual environments. The initiative builds on ARCore, Googles existing augmented reality framework.

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Google Augmented Reality Magic Leap Samsung 91

XR Today - Augmented Reality tag

DECEMBER 12, 2024

Moreover, other XR industry figures are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entry into the XR market. Moreover, developers getting hands-on with Android XR today can leverage familiar tools, such as ARCore, Android Studio, Jetpack Compose, Unity, and OpenXR, to start building on it.

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Magic Leap Apple Samsung Google 116

The Ghost Howls

SEPTEMBER 16, 2024

More info (VisionOS 2 features — Road To VR) More info (VisionOS 2 features — Upload VR) More info (iPhone 16 can shoot spatial photos and videos) Unity cancels its runtime fee Unity has finally canceled the abomination of the “Runtime fee” , which was meant to charge developers based on revenue in the last 12 months and lifetime installs.

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Video Eye Tracking Unity Zeiss 429

The Ghost Howls

JUNE 15, 2020

Image by Sony, from Road To VR). Sony announces PS5, it supports PSVR. With an online livestream of around 1 hour, Sony has finally unveiled the design of the PlayStation 5. But Sony has confirmed that while we wait for it, the PS5 will be able to work with the current PSVR device. Unity details its MARS solution.

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Sony AR Augmented Reality Czech Republic 347

The Ghost Howls

APRIL 19, 2021

NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. More info (NVIDIA CloudXR upgrade) More info (NVIDIA CloudXR on Tencent Cloud) More info (NVIDIA VRSS v2) More info (DLSS integrated inside Unity) More info (Jarvis) More info (NVIDIA RTX cards shortage). billion valuation.

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HTC Oculus Unity Augmented Reality 535

XR Today - Augmented Reality tag

JANUARY 23, 2025

Other significant players in the XR industry are supporting Android XR, including Qualcomm, Sony, XREAL, Magic Leap, and Lynx, a new entrant in the XR market. The Android XR OS is designed to advance the future of AI, augmented reality, and virtual reality applications on headsets and smart glasses.

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Samsung Magic Leap Google HTC 110

XR Today - Augmented Reality tag

JUNE 21, 2022

During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. Considering humanity and ethics in the extended reality (XR) and Metaverse landscape affects many immersive firms and thought leaders. For example, Unity runs its humanities fundraiser and awards showcase.

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Augmented Reality China Apple AR 111

VRScout

SEPTEMBER 18, 2017

Tony Parisi , Global Head of VR/AR at Unity Technologies. This year, following major developments in immersive technology, the conference is adding Augmented Reality to the mix in a big way, with an entire AR track running on Day 2 (October 14). LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

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Unreal Conference Entertainment Unity 287

AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Tony Parisi is Head of XR Ad Innovation at Unity Technologies.

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AR Unity Retail Entertainment 489

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Register to it and try to create in one month the best augmented reality experience for glasses.

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Machine Learning Eye Tracking Unity Hardware 433

The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. Unity page also confirms that the headset will provide plane detection, so you will be able for instance to detect the walls and the desks in your room.

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Unity Retail Eye Tracking Simulation 374

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. The Android XR OS aims to enhance the future of AI, augmented reality, and virtual reality experiences on headsets and smart glasses. What a HTC/Google Unitifaction Mean?

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HTC Google Magic Leap Taiwan 87

The Ghost Howls

NOVEMBER 2, 2020

Image by Sony). Sony believes in VR, and we definitely believe at some point in the future, VR will represent a meaningful component of interactive entertainment. So, PSVR2 probably won’t launch before 2022 : Sony can afford that also because it has no competition in the console VR space , so there is no need to rush.

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Sony Oculus Haptic Controllers 451

The Ghost Howls

JANUARY 23, 2023

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

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Microsoft Survey Apple Sony 420

XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

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XR Today - Mixed Reality tag

FEBRUARY 13, 2025

Moreover, the Samsung headset comes as other leading XR technology firms, including Qualcomm, Sony, XREAL, and Magic Leap, are championing the AndriodXR OS. The Android XR OS aims to enhance the future of artificial intelligence, augmented reality, and virtual reality experiences on headsets and smart glasses.

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Magic Leap Google Samsung Augmented Reality 99

VRScout

JUNE 9, 2017

Also noteworthy: Final Cut Pro X will be able to support 360 video editing, Unity and Unreal now have VR support for Macs, and SteamVR is coming to Mac… and although there was a sweet on-stage mixed reality demo using Star Wars assets and an HTC Vive, there was no mention of support for Oculus. BETTER WEED WITH AUGMENTED REALITY.

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Augmented Reality Apple Unreal Training 190

XR Today - Augmented Reality tag

JANUARY 23, 2025

Firms such as Samsung, Magic Leap, Lynx, Sony, Qualcomm, and XREAL are already poised to support this effort. The Android XR OS aims to enhance the future of AI, augmented reality, and virtual reality experiences on headsets and smart glasses. What a HTC/Google Unitifaction Mean?

HTC 74

HTC Google Magic Leap Taiwan 74

XR Today - Mixed Reality tag

MARCH 4, 2025

Notably, Google is developing this XR OS in collaboration with Samsung and other significant players in the XR industry, such as Qualcomm, Sony, XREAL, Magic Leap, and Lynx. The Android XR OS is designed to advance the future of AI, augmented reality, and virtual reality applications on headsets and smart glasses.

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Samsung Google Magic Leap Apple 86

The Ghost Howls

DECEMBER 26, 2023

More info Quest Pro can now track your tongue In version 60 of its SDKs for Unity and native code, Meta has added the functionality of detecting how much you are pulling out your tongue. Sony’s owned Insomniac Studios has zero VR-native games planned in the roadmap for this decade.

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AR Microsoft Sony Ukraine 419

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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Entertainment Augmented Reality Unity Virtual Reality 138

The Ghost Howls

AUGUST 10, 2020

Image by Sony). It is not clear, and we hope that Sony will clarify his.(Theoretically Theoretically yes, but Sony always talked about the compatibility of old games with PS5 + old PSVR, not also about new games). I’ll leave it for you in the links so that you can participate in the discussion as well. Other relevant news.

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Oculus Video Sony Gaming 426

ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible.

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Virtual Reality Unreal Technology Entertainment 400

The Ghost Howls

NOVEMBER 9, 2020

Image by Sony). Among this free content, the real interesting stuff is $500 in free Azure credits , while the other things are highly questionable (like 3 months of Unity Pro license… it is more a free trial than a real added value!!). Header Image by Sony). Top news of the week. PS5 is a great console, but not for VR yet.

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The Ghost Howls

AUGUST 3, 2020

OpenXR has arrived at the first version of the standard, and now it has been implemented by all the major vendors : Microsoft has implemented it for HoloLens and WMR; Oculus for Rift and Quest; Valve has implemented it in SteamVR; etc… Talking about game engines, Unreal Engine now already offers it, while Unity is still lagging behind.

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Oculus Eye Tracking Hardware Las Vegas 374

The Ghost Howls

MAY 4, 2020

and this means that in certain niches there is a lot of interest for virtual reality. Sony reveals finger tracking technology for controllers. In a research paper released by Sony and presented at CHI2020 it is possible to see the work that Sony is doing in finger tracking inside VR controllers.

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Virtual Reality Machine Learning Augmented Reality Oculus 275

VRScout

AUGUST 13, 2017

Also announced was the judging panel that includes virtual reality experts such as Josh Naylor of Unity Technologies, Jenn Duong of Shiift, and CEO of Spiral Media Megan Gaiser. Something to note, all nominees had to be centered on a virtual reality experience, and not an augmented reality experience.

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Leap Motion Virtual Reality Latency Training 227

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 How Augmented and Virtual Reality (AR/VR) can transform Education 3.

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Virtual Reality AR Augmented Reality Google 130

ARVR

DECEMBER 2, 2020

Augmented reality for maintenance and repair 4. Top 10 Movies that Got Augmented Reality and Virtual Reality Righ HoloLens 2 users in the industrial & healthcare market can leverage the powerful interaction engine of Interhaptics to naturally manipulate virtual objects. All are already included in Unity.

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Haptic Hand tracking Augmented Reality Microsoft 130

XR Today - Augmented Reality tag

MAY 22, 2023

Augmented reality (AR) is becoming increasingly common in everyday life. We see evidence of augmented experiences on social media through 360-degree photos and videos. Google now supports numerous Android smartphones such as Asus, Lenovo, LG, Moto, Motorola, OnePlus, Samsung, Sony, Vivo, Infinix, Tecno, Sharp, and Xiaomi.

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Google Unity AR Augmented Reality 122

XR Today - Mixed Reality tag

OCTOBER 5, 2022

Ready Player Me’s highly-bespoke, Unity and Unreal Engine-compatible avatars facilitate rapid creations with a large catalogue of customisation options and features. #create #customise #avatar #metaverse #hiberworld #readyplayerme pic.twitter.com/T661VD6UoV. HiberWorld (@HiberWorld) September 14, 2022. Comments on Partnership.

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Sweden Unreal Immersion Augmented Reality 145

XR Today - Mixed Reality tag

NOVEMBER 7, 2022

Firms such as Amazon, AT&T, Meta Platforms, Magic Leap, Qualcomm, Sony Interactive Entertainment, Unity Technologies, Lenovo, General Motors (GM), and others will take the XR centre stage to discuss how metaverse technologies reshaping enterprises and their operations. Immerse Global Summit (@ImmerseSummit) October 13, 2022.

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Miami Immersion Magic Leap Portugal 122

Cats and VR

JUNE 30, 2017

A public, two-day event, The Art of VR festival showcased just a sample of many of the VR and augmented reality experiences currently unavailable in VR App stores. I tried it a few weeks ago @TheVRSociety art event #psvr #marvel @Sony pic.twitter.com/nZs0kGQkKf — CatsAndVR (@CatsAndVR) June 30, 2017.

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