ARPost

OCTOBER 28, 2021

Virtual reality , augmented reality and mixed reality can help people work more efficiently, access services, learn and entertain themselves. As the last year has proven, extended reality is the bridge between housebound people and their jobs, their doctors and their favorite stores. Windows Mixed Reality.

Augmented Reality 380

Augmented Reality Unreal Tools Unity 380

ARPost

JULY 10, 2020

Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. While it won’t require a full new strategy, it will have to spur innovative tactical thinking.

Google 466

Google Real Estate Strategy AR 466

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. For instance, Unity is one of the first companies supporting Android XR, and developers can create experiences for the OS using all of Unitys technologies.

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Google Magic Leap Samsung Unity 124

XR Today - Augmented Reality tag

MAY 29, 2024

An augmented reality workshop isn’t just an excellent tool for developers and vendors planning to create AR apps. As augmented reality development becomes more accessible, with the rise of intuitive development kits and low-code, no-code solutions, workshops introduce various immersive opportunities.

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Augmented Reality Education AR Unity 114

ARPost

JULY 23, 2021

Some of the exhibitors who will present new devices and technologies to the public are 8th Wall, Nreal, Unity, Unreal Engine, Pico Interactive, Atheer, Holoptic, Varjo, Cleanbox Technology, LetinAR, and Vuzix. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC. See Also: The Future of XR’s Remote Events in the New Normal.

Asia 509

Asia China Virtual Reality Entertainment 509

ARVR

JULY 8, 2020

Source Imagine Augmented Reality where you and your friends play around the globe! Our technology allows you to build any type of remote multi-user interaction in Augmented Reality. Augmented reality (AR) is the future of Restaurant Menu? At ARnDAI we’ve created such a technology?—?dreams

Augmented Reality 130

Augmented Reality AR Technology Unity 130

XR Today - Virtual Reality

OCTOBER 5, 2022

With virtual reality, companies can build models of projects in a digital landscape, and make it easier to interact with specialists from all over the world. What’s more, Mixed and Augmented reality also allow for greater access to valuable content on the job site, reducing risk levels, and improving productivity.

Construction 340

Construction Magic Leap Unity Architecture 340

VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. Inspired by Google’s cardboard headset, ZapBox was conceived in 2014 as a way to meet consumers where they were at.

Unity 383

Unity AR Strategy Samsung 383

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

Trends 377

Trends Unity Study Industry 377

ARPost

FEBRUARY 23, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

China 331

China Augmented Reality Strategy Germany 331

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. How Does Google’s Geospatial Creator for Unity Work?

Unity 124

Unity Google AR Magic Leap 124

VRScout

AUGUST 31, 2017

AR Museum lets you create your own masterpiece with augmented reality. Back in 2015, Disney developed AR technology that could bring coloring books to life through live texturing , the process of capturing a 2D drawing to create a 3D augmented-reality image in real-time. AR Museum, which was built with the Unity 5.5

AR 317

AR Augmented Reality Unity Strategy 317

Road to VR

FEBRUARY 25, 2017

Unity’s Tony Parisi weighs in on how we might come to find it. Every day this week leading up to the 2017 Game Developers Conference in San Francisco, we’re featuring insights on the hunt for the killer app from virtual reality’s leading companies. Today we hear from Tony Parisi, Head of VR & AR at Unity. Tony Parisi.

Unity 266

Unity AR San Francisco Virtual Reality 266

XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms.

Case Study 325

Case Study Retail Study Magic Leap 325

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

Unity 371

Unity Retail Eye Tracking Simulation 371

ARPost

DECEMBER 23, 2021

The session, co-hosted by Dude Perfect Chief Strategy Officer Jordan Harbbertson, concluded with the opening of the auction for the first Dude Perfect NFT minted with Seek with proceeds to benefit the VR/AR Association. AI is then digitally embodied through Unreal Engine , Unity , Metahuman , or Ready Player Me.

AR 431

AR Virtual World Education North America 431

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. A very subtle nerd joke about all the mess made by the Unity CEO this week (Thanks Mati for the tip!).

Magic Leap 455

Magic Leap Apple Unity Machine Learning 455

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Register to it and try to create in one month the best augmented reality experience for glasses.

Machine Learning 427

Machine Learning Eye Tracking Unity Hardware 427

The Ghost Howls

DECEMBER 19, 2018

So, when everyone is trying to do augmented reality, I’m sitting here trying to do the opposite, that is Diminished Reality (and Mediated Reality in general). . Let me do an example: if I show you your real world, but your real black sofa becomes red through your glasses, can we really talk about augmented reality?

Augmented Reality 398

Augmented Reality Virtual Reality Video Virtual World 398

VRScout

DECEMBER 23, 2018

61% of shoppers prefer stores which offer augmented reality experiences. When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience. AR has proven to be a big sales booster for retailers. “61% We didn’t give anyone any direction other than to make something,” said Fridman.

AR 284

AR Retail Augmented Reality New York 284

Road to VR

MAY 26, 2017

At I/O last week, the company had Tango demos that showed me just how compelling augmented reality is going to be in the future of collaborative & embodied educational experiences. LISTEN TO THE VOICES OF VR PODCAST. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

Education 256

Education Immersion Google AR 256

EON Reality

JULY 11, 2024

How to Make Augmented Reality: A Step-by-Step Guide Augmented Reality (AR) is transforming the way we interact with the world, merging the physical and digital realms seamlessly. In this blog, we’ll delve into the process of making augmented reality, exploring its components, tools, and the steps involved.

Augmented Reality 78

Augmented Reality How To AR Tools 78

AR Insider

MAY 6, 2020

Once computers understand space, we can use these informed computers to edit our real world by placing digital objects and information in it and view this all through a transparent digital screen like smart glasses or even our smartphone: this is Augmented Reality or AR. Augmented Reality ads are not new. Source: Ikea.

AR 400

AR Examples Data Head Mounted Display 400

XR Today - Mixed Reality tag

MARCH 27, 2025

Himel explained that the firm’s experimental Orion AR device – first shown at Connect last year –demonstrates “that true augmented reality glasses are going to be available earlier than we had previously thought.” lighting and effects) and to drive ML/CV pipelines for apps like object recognition.

Strategy 102

Strategy Tools AR Unity 102

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

Entertainment 136

Entertainment Augmented Reality Unity Virtual Reality 136

ARPost

FEBRUARY 22, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

China 195

China Augmented Reality Strategy Germany 195

Cats and VR

MAY 1, 2017

Award-winning independent game studio HappyGiant and Tippett Studio today announced their ground-breaking augmented reality game HoloGrid: Monster Battle has made the transition to virtual reality , and is coming out on the next-generation Samsung Gear VR. USD (regularly $4.99

Augmented Reality 103

Augmented Reality Gaming Virtual Reality AR 103

The Ghost Howls

SEPTEMBER 9, 2024

Experience with 3D content creation is a plus, and you’ll have the opportunity to learn and work with AR design. Senior Unity Developer Join our Unity team and be at the forefront of innovation in the global mobile-AR industry.

Asia 384

Asia Europe Samsung Unity 384

Cats and VR

JUNE 6, 2017

Diamonst will be a story-driven augmented reality experience that will take place in the real world and is inspired by classics JRPGs like Final Fantasy, Dragon Quest and Chrono Trigger as well as the more recent Geolocation hit Pokemon Go. Could DIAMONST by Zenko Games be the killer app to showcase Apple's AR Kit?

Apple 121

Apple AR Augmented Reality Unity 121

The Ghost Howls

MARCH 20, 2024

It was pretty cool using it inside a discotheque The tools we had were very limited: the Vive Focus had just a Snapdragon 835 processor, the image was black and white and low-resolution, we had to do everything at the Unity software level, and we had no environment understanding. in the toilet).

Leap Motion 442

Leap Motion Data Tools Unity 442

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Augmented Reality Gets Its First Smartphone-Powered Headset and a BIG Partnership Between Hollywood-Backed Giants.

Augmented Reality 150

Augmented Reality HTC Seattle Google 150

Tech Trends VR

AUGUST 7, 2018

When you mention “Pokemon Go,” everyone remembers bumping into walls, people and maybe even cars, trying to catch rare AR characters from their phone, but there is a lot more to Augmented Reality than crossing the road without paying attention as you’re chasing little creatures on your screen.

Immersion 176

Immersion Augmented Reality AR Trends 176

XR Today - Mixed Reality tag

JANUARY 28, 2025

Lately, Meta, like many other XR innovators , has increased its focus on the enterprise space, recognizing a growing demand for virtual, mixed, and augmented reality solutions that enhance training, collaboration and product design. Meta makes it easy to create VR experiences with existing platforms like Unity and Unreal.

Training 109

Training Retail Eye Tracking Tools 109

XR Today - Mixed Reality tag

DECEMBER 12, 2022

EndeavorXR is a strategy and consulting firm for virtual and augmented reality (VR/AR) solutions and symbiotic frontier technologies. Many companies aimed to determine their future products and services, outline benchmarks, and apply their strategies to the “real-world limitations of [Web3] technology.”

Trends 126

Trends Miami Strategy Industry 126

ARPost

JUNE 3, 2022

See Also: Resonai CEO Emil Alon Shares How Augmented Reality Will Transform the Modern Workforce. Demos on the AWE floor included more intimate recordings and video calls with loved ones, as well as a game built for 2D but ported in through a Unity SDK. We see that as a necessary stepping stone to the metaverse.”.

Magic Leap 322

Magic Leap Hardware Software North America 322

The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. Unity’s HDRP is now VR-compatible. Unity High Definition Rendering Pipeline is now compatible with Virtual Reality projects. This means that now with Unity you can create visually stunning VR experiences that before you could obtain just by using Unreal.

Magic Leap 355

Magic Leap Europe AR Virtual Reality 355

XR Today - Mixed Reality tag

APRIL 26, 2023

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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Unity Microsoft Augmented Reality Google 122