VRScout

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” , a report published today by Unity Technologies where 15 industry experts (yours truly among them) outline how mixed reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. .

Trends 541

Trends AR Unity Industry 541

XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. At the heart of our platform strategy is developing common global core capabilities that are built once and deployed across Walmart U.S.,

Immersion 123

Immersion AR Retail Mexico 123

ARPost

JULY 10, 2020

Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. While it won’t require a full new strategy, it will have to spur innovative tactical thinking.

Google 466

Google Real Estate Strategy AR 466

XR Today - Mixed Reality tag

DECEMBER 20, 2024

Already, the company is partnering not just with Samsung and Qualcomm but with countless heavyweights like Sony, Magic Leap, and Unity. For instance, Unity is one of the first companies supporting Android XR, and developers can create experiences for the OS using all of Unitys technologies.

Google 124

Google Magic Leap Samsung Unity 124

XR Today - Augmented Reality tag

MAY 29, 2024

An augmented reality workshop isn’t just an excellent tool for developers and vendors planning to create AR apps. As augmented reality development becomes more accessible, with the rise of intuitive development kits and low-code, no-code solutions, workshops introduce various immersive opportunities.

Augmented Reality 114

Augmented Reality Education AR Unity 114

The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. But while the latter two are already investing heavily in augmented reality, TikTok was almost ignoring the technology.

Google 490

Google Oculus AR Unity 490

ARPost

JULY 23, 2021

Some of the exhibitors who will present new devices and technologies to the public are 8th Wall, Nreal, Unity, Unreal Engine, Pico Interactive, Atheer, Holoptic, Varjo, Cleanbox Technology, LetinAR, and Vuzix. Mikey Trujillo – Project Manager at Marvel Entertainment, LLC. See Also: The Future of XR’s Remote Events in the New Normal.

Asia 509

Asia China Virtual Reality Entertainment 509

ARVR

JULY 8, 2020

Source Imagine Augmented Reality where you and your friends play around the globe! Our technology allows you to build any type of remote multi-user interaction in Augmented Reality. Augmented reality (AR) is the future of Restaurant Menu? At ARnDAI we’ve created such a technology?—?dreams

Augmented Reality 130

Augmented Reality AR Technology Unity 130

XR Today - Virtual Reality

OCTOBER 5, 2022

With virtual reality, companies can build models of projects in a digital landscape, and make it easier to interact with specialists from all over the world. What’s more, Mixed and Augmented reality also allow for greater access to valuable content on the job site, reducing risk levels, and improving productivity.

Construction 340

Construction Magic Leap Unity Architecture 340

VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. Inspired by Google’s cardboard headset, ZapBox was conceived in 2014 as a way to meet consumers where they were at.

Unity 383

Unity AR Strategy Samsung 383

Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

Trends 377

Trends Unity Study Industry 377

The Ghost Howls

DECEMBER 27, 2021

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. Then, it guarantees that there is an open-source alternative to Unity and Unreal, so if in the future Meta wants to build its own engine, it could start doing that by forking Godot.

Unity 516

Unity Oculus Virtual Reality Gaming 516

ARPost

FEBRUARY 23, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

China 331

China Augmented Reality Strategy Germany 331

The Ghost Howls

JUNE 14, 2021

In his report, he states that Taiwanese lens manufacturer, Yujingguang is working on next-generation lenses, and these could be installed in the upcoming next-gen PSVR and next-gen Quest (Quest 3 or Quest 2 Pro, depending on Facebook’s strategy). I’ve found the news inside an article that was talking about fitness in augmented reality.

Apple 541

Apple Augmented Reality AR Virtual Reality 541

The Ghost Howls

JANUARY 27, 2020

It is not the classical zombie waves shooter game: you have to take decisions, explore the city to find items, and have a good strategy to complete your tasks before the sun sets and horde of zombies kill you. Unity changes how it handles XR Plugins. More info (Announcement by Unity Technologies) More info (Comment by Upload VR).

Samsung 493

Samsung Survey Unity Oculus 493

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. How Does Google’s Geospatial Creator for Unity Work?

Unity 124

Unity Google AR Magic Leap 124

Road to VR

FEBRUARY 25, 2017

Unity’s Tony Parisi weighs in on how we might come to find it. Every day this week leading up to the 2017 Game Developers Conference in San Francisco, we’re featuring insights on the hunt for the killer app from virtual reality’s leading companies. Today we hear from Tony Parisi, Head of VR & AR at Unity. Tony Parisi.

Unity 274

Unity AR San Francisco Virtual Reality 274

VRScout

AUGUST 31, 2017

AR Museum lets you create your own masterpiece with augmented reality. Back in 2015, Disney developed AR technology that could bring coloring books to life through live texturing , the process of capturing a 2D drawing to create a 3D augmented-reality image in real-time. AR Museum, which was built with the Unity 5.5

AR 317

AR Augmented Reality Unity Strategy 317

XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms.

Case Study 325

Case Study Retail Study Magic Leap 325

The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

Unity 371

Unity Retail Eye Tracking Simulation 371

ARPost

DECEMBER 23, 2021

The session, co-hosted by Dude Perfect Chief Strategy Officer Jordan Harbbertson, concluded with the opening of the auction for the first Dude Perfect NFT minted with Seek with proceeds to benefit the VR/AR Association. AI is then digitally embodied through Unreal Engine , Unity , Metahuman , or Ready Player Me.

AR 431

AR Virtual World Education North America 431

The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. A very subtle nerd joke about all the mess made by the Unity CEO this week (Thanks Mati for the tip!).

Magic Leap 455

Magic Leap Apple Unity Machine Learning 455

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Register to it and try to create in one month the best augmented reality experience for glasses.

Machine Learning 427

Machine Learning Eye Tracking Unity Hardware 427

The Ghost Howls

OCTOBER 7, 2024

It’s not clear what the effects of this strategy change will be: for now, Apple seems still interested in providing a cheaper Vision Pro and also in investigating the release of smartglasses. Funny link This is too funny to watch!

Microsoft 412

Microsoft Samsung Apple Unity 412

The Ghost Howls

AUGUST 29, 2022

More info (Meta accounts are being rolled out) More info (Reddit thread with people having problems with Meta accounts) More info (Robert Scoble’s thoughts on Apple’s strategy). Two interesting experiments from Shopify and Unity. Quest Pro (Cambria) should launch in October. Let’s hope this happens.

Sony 525

Sony China Europe Ukraine 525

The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

Trends 483

Trends Apple Google Unity 483

The Ghost Howls

SEPTEMBER 27, 2022

The new DRIVE Thor superchip aimed at autonomous vehicles, which companies will be able to use from 2025 Omniverse Cloud , which lets companies use Omniverse completely via cloud rendering even on non-powerful machines A connector to let you use Omniverse with Unity. Rec Room announces Rec Room Studio. If you are confused, well, we all are.

Magic Leap 544

Magic Leap Unity Video Machine Learning 544

Road to VR

MAY 26, 2017

At I/O last week, the company had Tango demos that showed me just how compelling augmented reality is going to be in the future of collaborative & embodied educational experiences. LISTEN TO THE VOICES OF VR PODCAST. SEE ALSO For Google, the Future of VR Is on the Open Web with WebVR & WebAR.

Education 260

Education Immersion Google AR 260

VRScout

DECEMBER 23, 2018

61% of shoppers prefer stores which offer augmented reality experiences. When building the AR piece of the gift guide, Huge used Unity and Apple’s ARKit for each individual experience. AR has proven to be a big sales booster for retailers. “61% We didn’t give anyone any direction other than to make something,” said Fridman.

AR 284

AR Retail Augmented Reality New York 284

EON Reality

JULY 11, 2024

How to Make Augmented Reality: A Step-by-Step Guide Augmented Reality (AR) is transforming the way we interact with the world, merging the physical and digital realms seamlessly. In this blog, we’ll delve into the process of making augmented reality, exploring its components, tools, and the steps involved.

Augmented Reality 78

Augmented Reality How To AR Tools 78

The Ghost Howls

JUNE 6, 2022

Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. A full reveal (or even a launch) is unlikely but not completely excluded.

Sony 492

Sony Apple Gaming Magic Leap 492

AR Insider

MAY 6, 2020

Once computers understand space, we can use these informed computers to edit our real world by placing digital objects and information in it and view this all through a transparent digital screen like smart glasses or even our smartphone: this is Augmented Reality or AR. Augmented Reality ads are not new. Source: Ikea.

AR 402

AR Examples Data Head Mounted Display 402

XR Today - Mixed Reality tag

MARCH 27, 2025

Himel explained that the firm’s experimental Orion AR device – first shown at Connect last year –demonstrates “that true augmented reality glasses are going to be available earlier than we had previously thought.” lighting and effects) and to drive ML/CV pipelines for apps like object recognition.

Strategy 102

Strategy Tools AR Unity 102

The Ghost Howls

AUGUST 28, 2023

Since MRTK was used especially for AR applications, it is natural that these three giants of augmented reality are interested in keeping it alive. That’s fantastic news for all Unity XR developers! This would be coherent with Robert Scoble claiming that the XR strategy of Apple was started by Steve Jobs.

Samsung 368

Samsung Google Magic Leap Microsoft 368

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

Entertainment 136

Entertainment Augmented Reality Unity Virtual Reality 136

ARPost

FEBRUARY 22, 2021

They released a Unity SDK a few months later, but still no market release date. With the initial success we’ve seen with our carrier partners, we’re scaling this strategy and are excited to get Nreal Light into the hands of American consumers by Ashpril of this year,” company founder and CEO, Chi Xu, said in a release shared with ARPost.

China 195

China Augmented Reality Strategy Germany 195

The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Facebook gets sued for monopolization in US and Germany. We should all be intrigued by this.

Gaming 379

Gaming Augmented Reality Germany Oculus 379