The Ghost Howls

DECEMBER 14, 2020

It was in the air in the last weeks and finally, the time has come: Facebook is being sued for monopolization and anticompetitive strategy. And while Unreal Engine already supports OpenXR, Unity is a bit lagging, but support is coming in 2021. Facebook gets sued for monopolization in US and Germany. We should all be intrigued by this.

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XR Today - Mixed Reality tag

MARCH 27, 2025

Himel explained that the firm’s experimental Orion AR device – first shown at Connect last year –demonstrates “that true augmented reality glasses are going to be available earlier than we had previously thought.” I feel like the potential of AI is pretty huge and were excited to really lean into it.

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The Ghost Howls

DECEMBER 27, 2021

Then, it guarantees that there is an open-source alternative to Unity and Unreal, so if in the future Meta wants to build its own engine, it could start doing that by forking Godot. The player will be able to create his own character, that will be the same across all games, and can be customized and upgraded between gaming sessions.

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VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Augmented Reality Gets Its First Smartphone-Powered Headset and a BIG Partnership Between Hollywood-Backed Giants.

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XR Today - Mixed Reality tag

JANUARY 28, 2025

Lately, Meta, like many other XR innovators , has increased its focus on the enterprise space, recognizing a growing demand for virtual, mixed, and augmented reality solutions that enhance training, collaboration and product design. Meta makes it easy to create VR experiences with existing platforms like Unity and Unreal.

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The Ghost Howls

MAY 31, 2021

Unreal Engine 5 gets released in Early Access. After a lot of teasing of its upcoming fantastic features, Unreal Engine 5 is finally available for download. That would make me a little happier and would let you watch my videos where I speak with my sexy Italian accent! Here you can find the link: [link] Thanks a lot []-).

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ARVR

DECEMBER 1, 2021

Through the master course Content Strategy at the FH Joanneum and the course on Web 3.0 Metaverse is an embodied Internet where you don’t just look at content, you’re inside it and experience it directly via virtual reality”?—?Mark Augmented reality is the extension of our perception of reality with the help of technology.

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The Ghost Howls

MAY 11, 2020

I hope that a future rumor clarifies a bit more what is Facebook’s strategy. (Thanks Alessio Palumbo for the tip!). And the results are incredible, according to what the company says: “Across four sites, we use augmented reality to complete spacecraft manufacturing activities in 90% less time than with traditional methods.

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The Ghost Howls

JULY 17, 2023

More info (iVRy makes PSVR tracking work on PC) More info (IMU is now supported by the tracking) The European Union announces a strategy to lead on virtual worlds and Web 4.0 This strategy will be carried on by providing funds and facilities, fostering collaborations, and issuing policies. Kudos to him.

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XR Today - Virtual Reality

DECEMBER 22, 2022

Thanks to international economic challenges and perceived pressure on Meta’s core business strategies led to broad media scepticism concerning the company’s extended reality (XR) goals. In the memo, Boz noted how Meta faced a more complicated year than expected. Refocused Product Portfolio.

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The Ghost Howls

SEPTEMBER 27, 2022

It seems that Meta is having a very confused social strategy for what concerns the Horizon ecosystem and is trying different things to see what sticks (probably no one of the above). It is fun because this means that you can have a multiplayer home in Horizon Worlds and also a multiplayer Horizon Home on your same device.

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The Ghost Howls

MAY 13, 2024

The second is that “mistaken model of the strategic motivations”, which seems to aim at the fact that Meta has a clear strategy that is not (only) about data mining this time. If I had to bet 1 euro, I would say that Meta aims at a business model based on user-generated content, like Roblox.

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The Ghost Howls

MARCH 16, 2020

A bizarre strategy, that doesn’t surprise me anymore, though. At the same time, Next Reality has spotted that nReal has slightly changed the name of its company from Hangzhou Tairuo to Shenzhen Tairuo, and has now a new parent company called Beijing Unicorn Technology. I hope for him that this won’t lead the company to the disaster.

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The Ghost Howls

JULY 18, 2022

I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier. Unreal Engine 5 has brought two interesting features with its release: Lumen and Nanite. Nano-tech wants to be the Nanite of Unity.

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XR Today - Augmented Reality tag

MAY 11, 2023

Additionally, people can develop augmented reality (AR) experiences with the platform’s 3D viewing function. Javier de la Torre, Founder and Chief Strategy Officer, CARTO , explained, “Photorealistic 3D Tiles are a really exciting addition to Google Maps Platform.

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XR Today - Augmented Reality tag

OCTOBER 19, 2022

A leading general contractor within the Pacific Northwest, Sellen Construction was searching for a new way to help designers, engineers, contractors, and anyone else involved in a construction project collaborate on successful strategies. Microsoft and the Haas Group.

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ARPost

JUNE 2, 2023

” Magic Leap’s big announcement wasn’t to do with AI, but it will still be thrilling to developers: an Unreal Engine plugin is coming in August. . “The ability to provide contract input and get contextual output will really be a game changer.” “It’s foundational.”

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XR Today - Mixed Reality tag

MAY 9, 2023

NVIDIA One of the best-known companies in the graphics landscape, NVIDIA has been heavily investing in its metaverse and XR content creation strategy. Platform developers can import captures into an Unreal project, and begin presenting the digitised object immediately.

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The Ghost Howls

AUGUST 8, 2023

More info Samsung is still on track to deliver its headset Samsung’s president of mobile experience, TM Roh, has spoken with CNET about the XR strategy of the company. This is a radical technological change with respect to the passthrough we are used to today, but brings with it amazing advances.

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XR Today - Mixed Reality tag

JULY 19, 2024

Now, however, countless companies and developers are beginning to embrace this model, including Varjo (with Varjo Teleport ), Unity, and Unreal. Here, we’ll give you a beginner-friendly rundown of what Gaussian splatting is, how it works, and why it’s so beneficial to the future of extended reality development.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Today, the company has expanded its portfolio of advertising options, to provide organizations with new ways of building immersive, community-driven experiences. With the Meta Ads Manager, companies can build augmented reality effects into their promotional campaigns, to engage and convert their target audience.

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The Ghost Howls

OCTOBER 15, 2018

The company will also launch “AMBEO Augmented Audio Lab” , an augmented reality experience to play around with spatial AR sound, mixing the real and the virtual sounds and recording the clips that you create. The popular Angry Birds game, but for immersive augmented reality. The MagicVerse. Avatar Chat.

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UploadVR Between Realities podcast

FEBRUARY 7, 2017

It is more top-down shooter than it is strategy game. We’re expecting big things from them going forward, not just in VR but in augmented reality too. You know, the guys behind Gears of War, Unreal Tournament, and the Unreal Engine that so many developers use to make their VR projects. Who Is Making It?:

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The Ghost Howls

OCTOBER 31, 2018

Now, this genius that has revolutionized cinema has landed in the mixed reality ecosystem , to try to improve it as well. He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company.

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XR Today - Mixed Reality tag

JANUARY 26, 2023

In recent years, the extended reality marketplace has evolved drastically. Only a short time ago, most people associated concepts like virtual and augmented reality exclusively with the consumer world. The SDK also supports development with Unreal, Unity, and OpenXR and can be used offline.

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XR Today - Mixed Reality tag

AUGUST 1, 2023

We also cover the company’s open metaverse strategy and the role that the creative content and avatar economies will play in the near future. XR Today: As an end user for Unreal Engine and Unity, how will this partnership develop interoperability for gaming companies?

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XR Today - Mixed Reality tag

NOVEMBER 27, 2023

Javier Castellar, the Co-founder and Chief Strategy Officer of Aechelon – a Varjo client – noted that the Varjo XR-4 series “doesn’t just elevate the simulator experience—it transforms it entirely.”

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XR Today - Augmented Reality tag

FEBRUARY 5, 2024

In cultural settings like museums and exhibitions, the adoption of augmented reality can transform the way visitors interact with artwork and history. Bingo Wu AR glasses offer immense potential across various B2B applications. Two areas where we see great potential with AR glasses are cultural tourism and education.

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Robert Scoble

OCTOBER 4, 2019

Mark Zuckerberg has been talking a lot about augmented reality and investing a lot, too. ” Facebook already has internal plans for the next five years and most of these new plans, and excitement, are about augmented reality. Back to the augmented reality devices that Zuckerberg is promising.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. So Accenture is a very large technology and strategy company with over 400,000 employees worldwide. from the University of Pennsylvania.

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XR for Business Podcast

JUNE 18, 2019

Extended Reality evangelist Rori DuBoff from Accenture joins us to advise the businesses of today how not to miss the same boat, and shares strategies on staying ahead of the curve. So Accenture is a very large technology and strategy company with over 400,000 employees worldwide. from the University of Pennsylvania.

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XROM

JUNE 5, 2023

Written by - Eddie Avil I have had the privilege of witnessing the burgeoning extended reality industry from its early stages, I have believed that our current two-dimensional interfaces are becoming obsolete, and that virtual and augmented reality will usher in a three-dimensional interface where the very world around us acts as a screen.

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The Ghost Howls

MARCH 26, 2018

This business strategy of selling to few people for a high price has completely sense , considering that all the device has been conceived to add all the features that could make it compelling mostly for professionals. The SDK offers native APIs, but also supports popular game engines like Unity and Unreal 4.

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HaptX

MARCH 6, 2018

Kate Edwards at Konsoll 2015, where she spoke about strategies for game culturalization. The perception is that the average gamer is a 15-year-old boy playing games in his mom’s basement, but the reality is that there are more 30- and 40- something women playing games than teen males playing them.”.

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XR Today - Mixed Reality tag

DECEMBER 14, 2022

Hosted by the Summit’s President and Founder Nathan Pettyjohn, Virtual and Augmented Reality Association’s (VRARA) Kris Kolo, and many others from the IGS and VRARA teams, the organisation’s latest iteration rallied some of the tech industry’s most prized companies, thought leaders, and experts.

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Bernard Marr

OCTOBER 11, 2023

One example is providing immersive instructions to help customers assemble and set up a product, replacing tome-like instruction manuals (or those mystifying IKEA instructions) with 3D product demos in virtual reality (VR). Or you can use a tool like Matterport to create a digital twin of your real-world office space.

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XR for Business Podcast

JANUARY 20, 2020

He and Alan explore how EON Reality is addressing this discrepancy. Today we’re speaking with Dan Lejeskar, founder and chairman of EON Reality , a world leader in virtual/augmented reality based knowledge transfer for industry and education. And virtual reality/augmented reality proves to be very efficient there.

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