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63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds

ARPost

This is one of the significant findings of a Unity Technologies survey among UK and US ad creatives. See Also: Survey: AR Technology Brings Concrete Benefits to the Services Industry. However, the Unity survey brought to light the fact that consumers are actually eager to interact with AR ads.

Survey 260
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The XR Week Peek (2023.11.21): OpenAI drama shakes the AI world, Unity enables Vision Pro development, and more!

The Ghost Howls

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. Unity 6 takes back the original way of specifying engine versions and abandons the confusing one that bound a new Unity version to the year it was released.

Unity 440
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How I got started with virtual reality (and you can, too)

The Ghost Howls

It was too early for Unity, but they taught me about C++, C#, Java, OpenCV, OpenGL and other fancy development stuff. I didn’t know that the name of that thing was “augmented reality”, but it impressed me a lot. So, I googled around and found a workshop from a Unity event that taught how to do a Unity game.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. Tony Parisi is Head of XR Ad Innovation at Unity Technologies.

AR 489
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Google Swirl Redefines Advertising With Its 3D Ad Format

ARPost

See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. It also features full-screen mode (if the user really wants to play around with it) and traditional Calls-to-Action to allow pass-through to a page of their choosing. How do you best utilize a platform like this?

Google 466
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The Second Coming of Augmented-Reality Glasses

ARVR

A augmented-reality (AR) accessory that sits right above one eye and gives access to emails, text messages, directions , etc. Compare that number with another survey conducted in February 2019, the percentage of adults who own a smartphone jumped to 81%. Build your first HoloLens 2 Application with Unity and MRTK 2.3.0

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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

More info Unity fires around 300 employees While the news about Microsoft layoffs made headlines everywhere, it was more silent the second round of layoffs at Unity. Take the survey to help the global community learn more about the skills and technologies necessary to succeed in 2023.

Microsoft 409