XR Today - Augmented Reality tag

FEBRUARY 11, 2025

Specifically, the Qualcomm AI subgroup published various research datasets on common emerging technology use cases for businesses, including virtual and augmented reality applications. These data sets help advance how XR devices and solutions recognize gestures, speech, or images. How Does Qualcomm AI Research Boost XR?

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Mixed reality holds an essential foothold in the future of the immersive industry.

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The Ghost Howls

NOVEMBER 29, 2023

Today I want to tell you my experience with one of these products I’ve tried at this event, a pretty interesting one because it solves a known problem in our space: SeeTrue Technologies. SeeTrue Technologies SeeTrue Technologies has been the first solution I tried at MatchXR. Glasses frames with eye tracking integrated.

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XR Today - Virtual Reality

JANUARY 21, 2025

In the technology space, especially in areas like AR/VR/MR, updates come in fast, so staying up to date with the latest hardware and how to leverage it within your business can be a challenge. Mixed reality holds an essential foothold in the future of the immersive industry.

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The Ghost Howls

DECEMBER 9, 2024

Today I’m writing a deep dive into Visual Positioning Systems (VPS) , which are one of the foundational technologies of the future metaverse. As an example of a VPS solution, I will give you some details about Immersal , which is one of the leading companies for what concerns this technology.

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XR Today - Augmented Reality tag

FEBRUARY 3, 2025

Following its recent Q1 earnings report, news emerged highlighting how Meta is again doubling down investments in immersive technology via a $100 billion spending plan for its XR product portfolio, which includes augmented reality smart glasses, virtual reality headsets, mixed reality Quest, and metaverse services.

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XR Today - Virtual Reality

JANUARY 17, 2025

This leads to a slight lull in news, as revealing big technology announcements so soon after CES can lead to overshadowing. At the same time, however, it can be an excellent moment for firms to capture the attention and imagination of industry leaders who have all eyes on emerging business technology.

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XR Today - Augmented Reality tag

OCTOBER 15, 2024

Understanding how the XR hardware market is expected to shift is necessary for businesses wanting to stay ahead of technology trends; if a company does not catch the current cycle, it can become problematic over time. The firm has recently dropped support for HoloLens while also patenting AI-powered MR headset technology.

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The Ghost Howls

JANUARY 9, 2025

Well, let me copy-paste this good definition from the Synopsys website ( read their full article to discover more): Metalens or metalenses, the cutting-edge innovation in optical technology, are not your ordinary, curved lenses. 2Pi Optics works exactly on these technologies , and they showed me a few of the lenses they are building.

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Road to VR

FEBRUARY 28, 2025

Image courtesy Meta Nick Clegg, Metas President of Global Affairs and formed UK Deputy Prime Minister, highlights the transformative potential of immersive technologies in education, enabling students to experience otherwise inaccessible scenarios. Most importantly, I hope it helps teachers do what they do best: teach.

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VRScout

JUNE 22, 2023

According to a recent report by SourceJournal , Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. The virtual fitting room market has the potential to explode over the next few years.

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VRScout

JANUARY 18, 2023

AR technology makes its way into the mountains. This year’s CES featured no shortage of exciting announcements, including the reveal of Sirius, a pair of advanced ski goggles that use augmented reality (AR) and artificial intelligence (AI) technology to display valuable information over the real world as you cut through powder.

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VRScout

OCTOBER 13, 2022

Virtual try-on technology invades brick-and-mortar stores. Augmented reality (AR) technology is proving to be an immensely powerful tool within the fashion industry. How can brick-and-mortar establishments use immersive technology and “virtual try-on” to their advantage?

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VRScout

JANUARY 31, 2023

The futuristic SUV features a digital console that can only be seen using AR technology. The “Actisphere” vehicle features a range of over 600 km, 800-volt charging technology, and no local emissions. Not only that, but the futuristic crossover features support for augmented reality (AR) technology. .

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VRScout

SEPTEMBER 3, 2022

Mining technology and solutions provider National Speleological Society (NSS) Canada has partnered with Cambrian R&D Centre for Smart Mining to develop an augmented reality (AR) helmet that allows miners to plant explosives safely and more efficiently while operating in underground shafts.

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VRScout

FEBRUARY 27, 2023

Researchers based out of the famous Massachusetts Institute of Technology (MIT) are working on an augmented reality (AR) headset that uses holograms to guide users toward hidden objects. This includes WiFi, mmWave technology, terahertz waves, and an improved antenna with a range greater than 3 meters.

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VRScout

MAY 3, 2023

AWE, the long-running AR/VR conference, is set to go down later this month in Santa Clara, California, offering attendees an up-close and personal look at a variety of game-changing XR technology from over 300 exhibitors from across the world. The Sea is Coming!

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VRScout

AUGUST 8, 2022

Virtually try on high-end clothing using Reactive Reality’s PICTOFiT technology. Reactive Reality’s PICTOFiT technology is available now to select Hugo Boss shoppers in Germany, the U.K., This is especially true when it comes to e-commerce, which offers little to no opportunity for customers to try before they buy.

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VRScout

FEBRUARY 23, 2023

Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. ” “As technology evolves, so do the opportunities for brands to create more compelling and immersive experiences,” added Josefine Billström Raasakka of the Creative Shop Meta.

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VRScout

APRIL 7, 2023

ChatGPT and augmented reality technology could save your butt during your next job interview. The technology may be coming sooner than you think. The technology may be coming sooner than you think.

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VRScout

MAY 25, 2023

Build your very own 3D hologram and view it anywhere using augmented reality technology. Instead of expanse cameras or complex sensors, Vologram Messages uses AI technology to convert your run-of-the-mill 2D video file into a 3D volumetric hologram.

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VRScout

JULY 4, 2022

This year event organizers are offering fans a new way to experience the action using a combination of augmented reality (AR) technology and volumetric holograms. Today we’re excited to announce the debut of MATSUKO’s technology at the Tour de France.” Credit: Immersiv.io. ” Credit: Tour de France.

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VRScout

SEPTEMBER 27, 2022

Lightship VPS for Web promises to catapult web-based AR technology into a brand new era. Niantic is making the web an even more powerful place for augmented reality with the launch of Lightship VPS for Web. The platform also allows developers to access a 3D mesh of their virtual environment. Credit: Niantic.

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VRScout

MARCH 22, 2022

AR tabletop gaming platform Tilt Five this week announced a new partnership with Asmodee Digital, a subsidiary of legendary French board game publisher Asmodee Group, to develop a series of holographic tabletop games brought to life using AR (augmented reality) technology.

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XR Today - Virtual Reality

JANUARY 15, 2025

To make their devices more versatile, many vendors are beginning to implement flexible options for mixed reality and augmented reality into VR headsets. They may even include more spatial computing capabilities, enabling more natural interactions with emerging VR technologies.

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XR Today - Augmented Reality tag

NOVEMBER 29, 2024

Will they have augmented reality features or rely entirely on AI? So, will these glasses be true augmented reality wearables? However, that doesn’t necessarily mean that Samsung won’t include augmented reality in its specs. The patent leak from October directly references augmented reality technology.

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VRScout

AUGUST 2, 2022

NuEyes Technologies and Samsung have announced a partnership that could change patient healthcare forever. The two companies are using augmented reality (AR) technology to give medical professionals access to live videos and remote specialists as well as the ability to pull up images and documents in real-time.

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VRScout

MAY 22, 2023

Instead of a conventional computer monitor, you view content using tethered augmented reality (AR) glasses. “Meanwhile, augmented reality (AR) is full of potential and promise, but is yet to find its daily use case.

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VRScout

OCTOBER 5, 2022

We’ve seen a lot of cool ways augmented reality (AR) technology has been used to bring the world around us to life with digital content. Before we jump further, I thought it would be cool to get to know Pixelpuncha and learn more about his artwork and how he got into AR technology. The original Thunderkitty Hellcat image.

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VRScout

FEBRUARY 10, 2023

Vuzix, a company specializing in wearable augmented reality (AR) technology, recently conducted an experiment in collaboration with OPTAC-X and Kymeta Corporation during which its Vuzix Smart Swim glasses were used to perform a SATCOM-enabled AR scuba dive. ” Vuzix Smart Swim glasses are available now for $199.

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XR Today - Augmented Reality tag

OCTOBER 14, 2024

Walmart has unveiled its proprietary artificial intelligence, augmented reality, and immersive commerce platforms, which it says will improve shopping experiences. Suresh Kumar, Global Chief Technology Officer and Chief Development Officer, Walmart Inc. Sam’s Club and Walmart International. “As

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VRScout

APRIL 4, 2023

Available for purchase next month, the ELF-SR2 is a 27-inch 4K display that can supposedly deliver immersive 3D content without the need for additional hardware, such as augmented reality (AR) glasses or a VR headset. There are even practical use cases for modern retail spaces, as pictured below.

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VRScout

MAY 13, 2023

WayRay, a deep-tech company specializing in holographic augmented reality (AR) displays for vehicles, is bringing its technology to Tesla cars for the first time, according to an official release. The future is looking bright for car-based immersive entertainment.

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VRScout

JANUARY 15, 2023

AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign. The company behind those famous french fries and Big Macs aims to connect with its consumers through an immersive metaverse experience and a cool augmented reality (AR) filter.

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VRScout

MAY 9, 2023

The legendary electronic duo Daft Punk is back (sort of) with a series of interactive augmented reality (AR) experiences created in celebration of the upcoming release of Random Access Memories 10th Anniversary Edition. “Get Lucky” with three new immersive experiences available in major cities across the globe.

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VRScout

JANUARY 5, 2023

The Israeli-based augmented reality (AR) company Lumus will be expanding its 2D Maximus platform by unveiling its 2nd generation of Lumus’ Z-Lens waveguide architecture during CES 2023. Natural-looking glasses with augmented reality functionality will unlock the consumer market and propel the industry forward.

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The Ghost Howls

OCTOBER 31, 2024

At AWE, XPANCEO , a Dubai-based company working on smart contact lenses, showcased a few interesting prototypes of its futuristic technology. So if XPANCEO manages to install its technology into soft lenses, it could really pave the way to the future of technology.

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