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Audi, Magic Leap Launch Activesphere Concept UI

XR Today - Augmented Reality tag

Audi Motors recently debuted its Activesphere concept car, which features Magic Leap’s augmented reality (AR) driving user interface (UI) technologies. With Magic Leap 2, Audi Dimensions delivered a novel UI creation to empower drivers while on the road.

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Charting the Future of XR

Tech Trends VR

L’Oréal, Ford, HTC Vive, Nestlé and more discuss the future of immersive technologies across different industry verticals in the massively popular VRX webinar series. With EndeavorVR, SuperData (a Nielsen Company), HP Tech Ventures, Paramount and HTC Vive. With NIVEA, L’Oreal, Deutsche Telekom, Nestlé and Magic Leap.

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How the Magic Leap 2 is Powering the New Mercedes Vision 111

XR Today - Augmented Reality tag

Magic Leap has integrated its second-generation device, the Magic Leap 2, into the futuristic Mercedes-Benz Vision One-Eleven Concept Car (C111). As reported in recent months, the new electric vehicle (EV) combines augmented reality (AR) digital overlays from the Magic Leap 2 for an unrivalled driving experience.

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BMW Group Taps Meta for XR Car Gaming System

XR Today - Mixed Reality tag

BMW Group USA has teamed up with Meta Platform’s Reality Labs division to develop an automotive virtual and mixed reality (VR/MR) solution. Meta-BMW Automotive XR Use Case The proof-of-concept (PoC) prototyping aimed to solve several major technical challenges with camera and motion sensors.

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Kelly Peng reveals Kura 150° FOV AR glasses expected price and release date

The Ghost Howls

The expected initial selling price is about $1,500, and we are expecting it will drop to under $1,000 once the quantity goes higher , this is quite low compared with Magic Leap or Hololens ‘ $3,000 price given the performance comparison. What is the expected price? What is the feedback your customers are giving you?

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RTE 2022 Panel Explores Top XR Use Cases

XR Today - Mixed Reality tag

Shen Ye, Global Head of Products at HTC, Lisa Watts, Vice President of Product Marketing and Developer Programmes at Magic Leap , and Fraser Bowie, Chief Product Officer for NuEyes Technologies spoke at a panel discussion on the adoption of such technologies. HTC #HTCVIVE #VR #LBE pic.twitter.com/ia79RZZhlS. —

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The Top 5 Manufacturing and Industrial Use Cases for XR

XR Today - Mixed Reality tag

Companies like Varjo, Magic Leap, Meta Platforms, Pico Interactive, Lenovo, and HTC VIVE have entered the industrial XR space to create solutions tailored to professionals with complex requirements. Additionally, automotive firms have begun leveraging VR to design and test cutting-edge vehicle models.

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