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Big XR News from Unity, Meta, Lamina1, and Apple

XR Today - Mixed Reality tag

On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. Unity Muse, Sentis to Tap AI-Powered Content Creation This week, two AI tools, Unity Muse and Sentis , were released to assist creatives in designing immersive worlds and XR content.

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VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

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2021 Immersive Tech Trends

Tech Trends VR

Unity asked more than a dozen industry experts – including yours truly – to share their thoughts on how immersive technologies would be embraced for a report entitled Top 2020 Trends: Enterprise AR & VR. You can access the e-book for free here.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Nano-tech wants to be the Nanite of Unity. See Unity running on Quest. Learn more. This is mind-blowing!

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How to Create an Augmented Reality App: Technology Guide 2022

ARVR

An older, but interesting example of marker-based AR is the PlayStation 3 Wonderbook, a gaming ‘peripheral’ that allows players to view a spell book on their screen. The book rotates and moves when they pick up the device and move it around. However, there are some missing features depending on the platform you’re on.

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Spatial Beats: Facebook, Snap & TikTok

AR Insider

The fund’s top five holdings are Nvidia (8.93%), Microsoft (4.91%), Roblox (4.85%), Tencent, majority shareholder of Epic Games (4.80%) and Unity (3.99%). See his books here. These are stocks picked by Matthew Ball, author of the metaverse manifesto. Ball is a former Amazon strategy executive turned investor.

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Which Companies Lead in Holographic RT3D Creation Solutions? 

XR Today - Augmented Reality tag

Unity Unity stands as one of the market leaders in software development for the metaverse landscape and the XR economy. The Unity ecosystem enables business leaders and developers to create powerful immersive experiences using virtual, mixed, and augmented reality content.

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