AR Insider

SEPTEMBER 9, 2020

This can be valuable in optimizing campaigns through targeted advertising, and “retargeting” services like Facebook Pixel, Google Ads, landing pages, or wish lists. A study from Boston Consulting Group found that 9/10 brands are using, or plan to use, AR in their marketing. Does AR Really Boost eCommerce Conversions?

AR 238

AR Retail Boston Study 238

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 403

AR Examples Data Head Mounted Display 403

XR Today - Mixed Reality tag

DECEMBER 5, 2023

Also, institutions like Cornell University, Imperial College London, Boston University and Harvard University’s MOC Alliance, University of California Berkeley, University of Notre Dame, University of Illinois, University of Tokyo, Yale University and many more have joined the alliance.

Unity 122

Unity Cleveland Microsoft Tools 122

XR for Business Podcast

JUNE 18, 2019

Alan: Yeah I think… well, pretty much everybody… So I would say, Google is leading the way with this, with Google Lens being able to take your phone out, open the camera, point it at a pair of shoes, and it will tell you exactly where to buy those shoes instantly from your phone. Alan: So, I think Google’s leading.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Alan: Yeah I think… well, pretty much everybody… So I would say, Google is leading the way with this, with Google Lens being able to take your phone out, open the camera, point it at a pair of shoes, and it will tell you exactly where to buy those shoes instantly from your phone. Alan: So, I think Google’s leading.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

NOVEMBER 18, 2019

So PTC is a billion-dollar plus software company headquartered in Boston, Massachusetts. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” We know a little bit about how Google thinks about this.

Augmented Reality 78

Augmented Reality Industry AR Technology 78

XR for Business Podcast

NOVEMBER 18, 2019

So PTC is a billion-dollar plus software company headquartered in Boston, Massachusetts. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.” We know a little bit about how Google thinks about this.

Augmented Reality 78

Augmented Reality Industry AR Technology 78