AR Insider

SEPTEMBER 9, 2020

This can be valuable in optimizing campaigns through targeted advertising, and “retargeting” services like Facebook Pixel, Google Ads, landing pages, or wish lists. A study from Boston Consulting Group found that 9/10 brands are using, or plan to use, AR in their marketing. Does AR Really Boost eCommerce Conversions?

AR 229

AR Retail Boston Study 229

XR Today - Mixed Reality tag

DECEMBER 5, 2023

Also, institutions like Cornell University, Imperial College London, Boston University and Harvard University’s MOC Alliance, University of California Berkeley, University of Notre Dame, University of Illinois, University of Tokyo, Yale University and many more have joined the alliance.

Unity 92

Unity Cleveland Tools Microsoft 92

AR Insider

MAY 6, 2020

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 381

AR Examples Data Head Mounted Display 381

XR for Business Podcast

DECEMBER 6, 2019

I mean, a lot of people just– anything you can get into Unity, you can basically get into VR or mixed reality experience, unless they’re like custom one-off apps. We got involved in a hackathon in Boston back then. And then we can basically pull out that content and render that inside of Unity. What do I do?

Construction 78

Construction Microsoft Software Architecture 78

XR for Business Podcast

DECEMBER 6, 2019

I mean, a lot of people just– anything you can get into Unity, you can basically get into VR or mixed reality experience, unless they’re like custom one-off apps. We got involved in a hackathon in Boston back then. And then we can basically pull out that content and render that inside of Unity. What do I do?

Construction 78

Construction Microsoft Software Architecture 78

XR for Business Podcast

DECEMBER 6, 2019

I mean, a lot of people just-- anything you can get into Unity, you can basically get into VR or mixed reality experience, unless they're like custom one-off apps. We got involved in a hackathon in Boston back then. And then we can basically pull out that content and render that inside of Unity. What do I do? Definitely sits.

Construction 60

Construction Microsoft Software Architecture 60

XR for Business Podcast

JUNE 18, 2019

Alan: Yeah I think… well, pretty much everybody… So I would say, Google is leading the way with this, with Google Lens being able to take your phone out, open the camera, point it at a pair of shoes, and it will tell you exactly where to buy those shoes instantly from your phone. Alan: So, I think Google’s leading.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78