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How Can Brands Jumpstart Sales with AR? Part II

AR Insider

Driven by these AR performance indicators, Rock Paper Reality (RPR) and the Microsoft Mixed Reality Capture Studio recently came together to create a first-of-its-kind holographic modeling and fashion platform that will soon be available to online retailers. Does AR Really Boost eCommerce Conversions? Caveat Emptor. What’s the Holdup?

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Meta, IBM Rally XR Community for Global AI Alliance

XR Today - Mixed Reality tag

Also, institutions like Cornell University, Imperial College London, Boston University and Harvard University’s MOC Alliance, University of California Berkeley, University of Notre Dame, University of Illinois, University of Tokyo, Yale University and many more have joined the alliance.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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Combining the Best of AR and VR with Varjo’s XR-1, featuring Niko Eiden

XR for Business Podcast

He’s formerly held top product leadership positions at Microsoft and Nokia. At Nokia, Niko led a product program team in 2006-2007, and together with researchers from Nokia Research Center, his team developed the basis for the optical technology that later became the Microsoft Hololens. Today we have Niko Eiden, CEO of Varjo.

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Combining the Best of AR and VR with Varjo’s XR-1, featuring Niko Eiden

XR for Business Podcast

He’s formerly held top product leadership positions at Microsoft and Nokia. At Nokia, Niko led a product program team in 2006-2007, and together with researchers from Nokia Research Center, his team developed the basis for the optical technology that later became the Microsoft Hololens. Today we have Niko Eiden, CEO of Varjo.

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Combining the Best of AR and VR with Varjo's XR-1, featuring Niko Eiden

XR for Business Podcast

He's formerly held top product leadership positions at Microsoft and Nokia. At Nokia, Niko led a product program team in 2006-2007, and together with researchers from Nokia Research Center, his team developed the basis for the optical technology that later became the Microsoft Hololens. Today we have Niko Eiden, CEO of Varjo.

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

Or that Microsoft is working on a new reference design that fixes the issues of the first one? This makes us clearly understand that gamers are still not really into VR, and confirms the thesis by Microsoft that is not adding VR to Xbox. Unity changes how it handles XR Plugins. Learn more.

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