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Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & CaseStudies , which we’ve excerpted below, starting with GE’s AR deployment. Enterprise AR: Best Practices & CaseStudies, Volume One. High Stakes. Chain of Custody. More from AR Insider….
Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & CaseStudies , which we’ve excerpted below, featuring Boeing and Upskill. Enterprise AR: Best Practices & CaseStudies, Volume One. CaseStudy: GE Streamlines Jet Engine Maintenence.
Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & CaseStudies , which we’ve excerpted below, featuring KPN’s AR deployment. Enterprise AR: Best Practices & CaseStudies, Volume One. Operational Scale. More from AR Insider….
To continue the narrative and “show rather than tell,” part II of that report features casestudies that map to various stages of the consumer purchase funnel. After casestudies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Our next casestudy that hit these marks comes from MAC.
These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign casestudies. Incubation Play Picking up where we left off in last week’s report excerpt, we move on to the next AR marketing casestudy: Bollé Brands. Results include 19.27
In addition to integrating with existing apps and workflows, CareAR has broadened its base of AR hardware support — including everything from tablets to Google Glass. It just announced Google Glass EE support which will result in meaningfully-expanded capabilities. Masking Complexity.
Google Daydream will provide organizations with VR training and equipment rentals. That’s why Google is launching a new program dubbed Daydream Impact , with the hope of helping organizations and creators utilize virtual reality to take their programs to the next level.
Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & CaseStudies, Vol 2. High Stakes Before going into the details and dynamics of what Boeing has accomplished with AR, it’s worth noting that this follows an earlier casestudy we did on the company.
Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & CaseStudies , which we’ve excerpted below, featuring Boeing and Upskill. As examined in our GE casestudy, nowhere are these stakes higher than in the world of aerospace. Trending AR VR Articles: 1.
Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & CaseStudies , which we’ve excerpted below, featuring KPN’s AR deployment. The result was a customized combination of Google Glass and Upskill Skylight. Trending AR VR Articles: 1.
Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & CaseStudies , which we’ve excerpted below, starting with GE’s AR deployment. Specifically, GE used Upskill’s Skylight AR platform and Google Glass Enterprise Edition. through Google Glass EE?—?
Consisting of data, analysis, and casestudies, we’re featuring the presentation for this week’s XR Talks. For example, if operating outside of apps or social walled gardens like Facebook, you can connect AR experiences to your payments processor as well as web-based tools like Google Maps’ API. Numbers Game .
Continuing with Part II of the report, we “show rather than tell” with AR ad campaign casestudies. Before getting into our next casestudy, what’s driving these campaigns? But could greater impact come from the biggest ad giant of all: Google? That cycle starts with Google building the tools.
IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Meanwhile, the third myth — AR is vertical-specific — can be quickly countered with the range of applicability we’re seeing in casestudies from whiskey to wall art.
Today, to provide an insight into the opportunities for XR in the gaming landscape, we’re going to be looking at some of the most impressive casestudies from the last few years. Tender Claws and Google ARCore.
UNAIDS partners with Google & Makhulu Media for a series of VR films about HIV testing. The data coming back from the study we have commissioned are very positive,” says casestudy researcher and Makhulu Media co-producer Sydelle Willow Smith.
Google’s newly announced Daydream Impact program is a philanthropy project that provides organizations, nonprofits, and advocates for change with resources, tools, and training to create immersive VR content to support their cause. Eastern Congo Initiative displays the struggles of living in the Congo and the resilience of its people.
Big news from past summits include Google expanding support for the second generation of their enterprise-focused AR display and RealWear’s partnership with Zoom. Of course, the schedule is also full of casestudies, panel discussions, and networking opportunities with over 700 attendees anticipated to attend. How to Attend.
Visual search will follow, led by Google , Pinterest and Amazon. Google is highly motivated to visual search in order to “future proof” it’s core business. This plays out through Google Lens (visual search) and Live View (AR mapping/navigation). In all cases, it will utilize Google’s robust image database for object recognition.
With AR’s more common visual connotations, we likewise see activity such as Google Lens and Live View, which contextualize local storefronts. Web AR: Best Practices & CaseStudies. Brookfield could also take a page from Google’s book in offering AR with a clear value exchange. Activation Energy.
Web AR: Best Practices & CaseStudies. Data Dive: Google Lens is Used 3B Times Per Month. And Google calls visual search “search what you see,” rather than tech jargon. AR is too early and unproven to get users to go out of their way to download apps. Covid-Era Realities. Famililar and Frequent.
This is what we call “camera commerce” and it continues to be validated in casestudies and figures we track from eCommerce leaders like Shopify. For more of the latter, Google has new figures that support AR’s utility as a shopping tool. Does AR Really Reduce eCommerce Returns? Camera Commerce.
These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign casestudies. But greater impact could come from the web’s most traveled destination: Google. More specifically, Google continues to enable search results to come to life in 3D and AR.
That total is fragmented into different platforms such as Facebook’s Spark AR, Snapchat’s Lens Studio, Apple’s ARkit, Google’s ARCore, and Web AR. For example, tools like Google Swirl could serve as important AR accelerants, as will experience creation engines like 8th Wall and infrastructure technology such as Mawari. .
Web AR: Best Practices & CaseStudies. For example, web AR campaigns can utilize tools like Google Analytics for nuanced campaign metrics. And who’s doing it right so far? Our research arm ARtillery Intelligence tackled these questions in its latest report , which we’ve excerpted below. The Landscape. Reach Advantage.
Camera commerce also produces tangible results as we examined in recent casestudies and data roundups on performance metrics. Google will likewise drive this shift to co-mingle fun/sexy AR with boring/mundane AR. The latest comes from a Snap/Delloite report * that estimates global AR shoppers to stand at 100 million in number.
Bose is already there with Bose AR, while Google has developed live language translation apps and Apple will enter a bit later, as it often does. On to Google, It’s likewise motivated towards Audio AR as an always-on touch point for users to search and be proactively served content. The second step will be apps. Touch Point.
There are countless other companies already vying for attention in the same landscapes, like the Google search engines and social media platforms. Connecting with customers in today’s digital-first environment require careful strategy from today’s business leaders.
Our research arm ARtillery Intelligence tackled these questions in its report: Enterprise AR: Best Practices & CaseStudies, Vol 2. Pick & Pack Picking up where we left off in last week’s casestudies, another developing AR use case is warehousing. This makes things faster and more effective.
This is followed by “ifland: A CaseStudy on Telco Collaboration in Building a Global Metaverse Platform” presented by SK Telecom Vice President Ikhwan Cho and Deutsche Telekom Senior Director of XR and the Metaverse Terry Schussler. Day Two also starts off with keynotes. In between those sessions, the substages look pretty promising.
This is an interesting casestudy for VR content because it’s a crossover of several genres, bridging news reporting, documentary filmmaking, historical narrative and adventure. Both parts of Damming the Nile can be viewed on YouTube with or without a VR headset like a Google Cardboard.
We’ve spent lots of time talking about AR in search a la Google Lens. Because they haven’t left the messaging app, the purchase can be handled in this case by Apple Pay,” said Duffy during a casestudy for Tamara Mellon. Then ad formats expanded into other areas like search, messaging and email.
But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. Indeed, web AR has become a go-to channel for AR campaigns for spirits brands, which we’ll cover in Part II of this report series that will do a dive deep on several AR advertising casestudies.
These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign casestudies. But visual search is getting its own incubation … at Google scale. Visual search follows, led by Google, Pinterest, and Snap. But how is this coming together?
Google is set to debut their Daydream platform, Oculus is hosting their third annual developer conference and Sony will finally release their PlayStation VR headset. The two-day summit takes place at Paramount Studios October 13-14. October is going to be a busy month for VR.
This is what we call “camera commerce” and it continues to be validated in casestudies and figures we track from eCommerce leaders like Shopify. For more of the latter, Google has new figures that support AR’s utility as a shopping tool. 43 percent of mobile shoppers now expect it according to Google’s report.
Here, Ripert has a pro tip for those who choose web AR: Because it’s happens on the mobile web, they can use good-old Google Analytics to gain lots of granular insights about the engagement metrics. That includes basic metrics such as number of lens engagements… but not session lengths. “Why are you creating this?
These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign casestudies. Similar to Google Lens , the idea is to evoke informational overlays for storefronts. It joins our report excerpt series, with the latest below.
In collaboration with Queen, Google Play’s Bohemian Rhapsody Experience for Cardboard is an impressive example of where VR music videos are heading. Google, through a collaboration with Queen, has given us an excellent casestudy in the future of the music video and just how well the genre can work in virtual reality.
And in 2019, we have seen a series of high-profile announcements from the likes of Facebook, Google, Apple, Huawei and YouTube, suggesting 2020 could be a breakthrough year for consumer XR. Different applications of XR notwithstanding, the gains from successfully leveraging XR are real and demonstrable. said the same for AR/MR.
Gen Z [students in school] today are part of the YouTube and Google generation where digital technology is integrated in their everyday lives,” said project manager Tama Kirikiri. rahu Fund – CaseStudy from Mauistudios on Vimeo. See Also: Creating 3D Characters and Animations for AR Children’s Books. The AR App.
These questions were tackled in a recent report by ARtillery Intelligence, containing narrative analysis, revenue projections, and campaign casestudies. In its second campaign, Bollé expanded distribution to Google Swirl and other paid ads. We’ll pause there and circle back next week with another AR marketing casestudy.
Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies. The “VR Game Dev” track will tackle platform-specific development, casestudies, and tool/service demos.
The latter gets the most attention in AR discussions and casestudies. Google , Pinterest , Shopify and others are likewise in the game. It can reach Super Bowl-sized audiences through viral and engaging brand lenses, while also driving measurable conversions through product try-ons. Data Dive: How Scalable are AR Lenses?
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