AR Insider

OCTOBER 15, 2019

Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? With Apple out of the way, we’ll now tackle Google (and Bose next week). How is audio AR aligned with Google’s master plan to be the “knowledge layer” for the spatial web?

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AR Google Apple Strategy 285

AR Insider

JUNE 10, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” It’s a software architecture that enables spatially oriented computing interactions. ” But it’s not alone.

Microsoft 316

Microsoft AR Real Estate Architecture 316

The Ghost Howls

DECEMBER 26, 2018

The Chinese VR ecosystem is very active and it is evolving pretty fast: this summer I have been in China and I met some cool startups that are working on software (e.g. This point basically says that the supply chain of VR products should be improved , so that the hardware and the software meet the needs of the users and the content creators.

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Virtual Reality China Government Industry 418

XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Unity Google AR Magic Leap 125

XR Today - Virtual Reality

SEPTEMBER 6, 2022

Efforts to construct and expand the Metaverse were sparked by Meta Platform’s major pivot in October, which saw Microsoft, NVIDIA, HTC VIVE, Qualcomm, Google, Varjo, and dozens of other tech giants enter the race for prime positioning to build the virtual and connected world. Metaverse as a Service (MaaS).

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Virtual Environment Virtual Reality Data Immersion 363

VRScout

DECEMBER 12, 2018

The electric car manufacturer looks to increase assembly line productivity using a Google Glass-type experience. Google’s recent omnidirectional VR shoe and Walmart’s patents for both a virtual showroom and a VR headset are just a few of the many examples. 2018 has been an interesting year for filed patents based on AR and VR ideas.

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AR Automotive Augmented Reality Examples 301

XR Today - Augmented Reality tag

MAY 22, 2023

2023: Enter Google ARCore Google’s convenient and easy-to-access ARSDK facilitates the development of WebAR experiences for cross-platform delivery. Google now supports numerous Android smartphones such as Asus, Lenovo, LG, Moto, Motorola, OnePlus, Samsung, Sony, Vivo, Infinix, Tecno, Sharp, and Xiaomi.

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Google Unity AR Augmented Reality 122

XR Today - Virtual Reality

JUNE 9, 2022

In the construction industry, professionals can work together on digital twins of schematics, blueprints, and products in a shared VR world. Google is another major company pioneering in the world of XR collaboration today, thanks to their continued investment in smart AR headsets.

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Magic Leap Unity Microsoft Tools 264

Cats and VR

FEBRUARY 22, 2017

pic.twitter.com/L4tln5SM8I — Google VR (@googlevr) February 22, 2017. Google has made some neat technology that makes VR headsets "transparent" for Mixed Reality use. Mixed reality can help others see what VR feels like, and #DaydreamLabs ' headset removal can show a person's identity, focus and full face.

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Google Eye Tracking Virtual World Construction 109

UploadVR Between Realities podcast

MAY 30, 2017

While Google Cardboard, Daydream, and the Samsung Gear VR lead the charge for accessible virtual reality headsets and experiences, augmented reality hasn’t had its full day in the sunshine. Due to the nature of AR, the Aryzon’s cardboard structure is a bit more complex than Google Cardboard.

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Augmented Reality AR Construction Google 171

UploadVR Between Realities podcast

JULY 21, 2017

Google introduced a new VR-based toolset called Blocks that will specifically allow developers to create and design 3D objects — for use with VR experiences — in their natural environment. Without Blocks, developers who want to create 3D VR objects, environments and experiences must have programming and software development experience.

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Virtual Reality Tools Google Software 153

AR Insider

MAY 27, 2020

If you look at AR in the enterprise sector and compare it with Geoffrey Moore’s “Crossing the Chasm” construct, it is easy to see that the market is in the middle of the chasm. As pragmatic buyers, companies expect a mature software solution that meets the requirements for security, integration and scalability.

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AR Augmented Reality Technology Tools 282

UploadVR Between Realities podcast

MARCH 25, 2017

The Nomadic approach would involve fairly heavy initial construction — leveling the floors, removing the screens and seats, etc. The company is also building the software experiences in-house as well, at least at the outset, but the plan is to work with additional content partners as things progress.

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Construction Chicago Filming Virtual World 189

XR Today - Mixed Reality tag

NOVEMBER 29, 2024

In early 2024, Inkang Song, the Vice President and Head of Samsung Electronics’ Technology Strategy Team, also explained that Samsung, Google, and Qualcomm collaborate to create high-quality XR experiences for Galaxy users. Pimax Prime includes flexible payment options, additional services, and exclusive hardware and software features.

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Samsung Technology Groups Amazon 94

XR Today - Mixed Reality tag

FEBRUARY 28, 2023

Photogrammetry/NeRF services enable RT3D content creators to quickly construct a digital twin of a real-world object, place, and person. NVIDIA Instant NeRF NVIDIA debuted Instant NeRF in April 2022, and the software creates digital twins based on 2D images of real-world objects, people, and entire environments. What is Photogrammetry?

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Unreal Tools Real Estate Construction 116

XR Today - Mixed Reality tag

SEPTEMBER 1, 2022

Photogrammetry and NeRF services enable RT3D content creators to quickly construct a digital twin of a real-world object, place, and person. Google: RawNeRF. Google first introduced RawNeRF in 2020 as an automated photogrammetry tool that can simulate the real-world lighting of a scanned object. What is NeRF/Photogrammetry?

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Unreal Real Estate Construction Tools 105

ARVR

MAY 24, 2021

Sensory Nerves After covering Apple last week, what moves is Google making in wearables? And like Apple, Google’s motivations for wearables are to protect and future-proof its core business. For Google that of course means search. Several Google moves over the past decade had that same underlying goal.

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Wearables Google AR Apple 130

ARVR

JANUARY 21, 2022

Integrating this feature with ARKit allows for augmented reality experiences to be started up from anywhere without having to download additional software. This past year, Google introduced a few new features for ARCore such as recording and playback APIs. Trending AR VR Articles: 1. How VR could bring transhumanism to the masses 2.

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Augmented Reality Trends Immersion AR 245

GizModo VR

MAY 2, 2022

The beta comes to us after two developer previews, and though some of the kinks have been worked out enough to use this version of the software as a daily driver, remember that the code is still under construction. Android 13's first beta is here , and it’s ready to try on your Pixel smartphone. Read more.

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Construction Software Google Technology 98

ARVR

JUNE 14, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” It’s a software architecture that enables spatially oriented computing interactions. But it’s not alone.

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Microsoft AR Real Estate Architecture 130

Tech Trends VR

MAY 8, 2018

McQuire points to the fact that this follows similar moves made by Amazon Web Services over the past 12 months, and sees it as a clear statement of intent at gaining developer mindshare against Google ahead of its own developer event, Google I/O which also happens this week. Kinect gets a Second Life.

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Microsoft Data Trends Machine Learning 235

AR Insider

JUNE 19, 2020

As always, these moves map to our construct of Snap’s AR virtuous cycle. So those that want to play inside of Snap’s walled garden for additional traction and distribution can migrate existing software into Lens Studio. It’s like Google Lens in that it can contextualize real-world items.

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AR Machine Learning Education Construction 213

ARVR

AUGUST 28, 2020

But this comes only with powerful and robust software systems that can simulate most practical scenarios that could occur in the actual lab reality. NeuroVR is a free and open-source platform for rehabilitation of cognitive and psychological disorders that’s backing the developers interested in building useful VR software.

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Virtual Reality Simulation Unity Healthcare 130

XR Today - Mixed Reality tag

MAY 4, 2023

Latest Magic Leap News XYZReality Focusing on the construction and industrial space, XYZReality produces tailor-made headsets and smart glasses for companies with specific use cases. XYZReality’s headsets are built with construction protocols in mind, and are certified according to ANSI and BSI standards.

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Magic Leap Industry Tools Microsoft 130

The Ghost Howls

JUNE 15, 2020

Realize Medical has just launched Elucis, a software that makes doctors look and analyze medical images in VR. InsiteVR’s latest solution, called Resolve, lets AEC (architecture, engineering, construction) professionals explore 3D models of environments with other people on the Oculus Quest.

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Sony AR Augmented Reality Czech Republic 339

XR Today - Mixed Reality tag

AUGUST 12, 2023

The right solutions can improve productivity and workplace safety while also reducing wasted materials and resources. → Explore XMReality The Glimpse Group Immersive technology platform vendor, the Glimpse Group, provides business leaders access to a range of solution providers, offering AR and VR software and services.

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Construction Tools Architecture Immersion 98

XR Today - Virtual Reality

DECEMBER 19, 2023

As adoption rises in business settings such as healthcare, aviation, and construction, VR training and education applications have always driven this curve. Educators must first identify their objectives and determine how XR (both hardware and software) can enhance the process to achieve their specific goals.

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Immersion Education Training Healthcare 317

The Ghost Howls

OCTOBER 4, 2021

We are sure that it is a device and not a piece of software because the company has started publishing teaser images with an empty cylindrical container, making us understand that Vive Flow is something that goes inside that holder. Afterlife, The Curious Tale of the Stolen Pets, and Apex Construct. Apple Maps are going AR.

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HTC Oculus AR Gaming 379

XR Today - Augmented Reality tag

MAY 18, 2023

This makes sense when we consider the number of leading AR tech companies in the US space, from Google to Microsoft. While Europe is also poised for significant growth in the years ahead, the APAC region is expected to deliver the most potential for the AR industry, according to most industry reports. What’s Driving the Growth of AR?

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Augmented Reality Healthcare Head Mounted Display North America 122

XR Today - Augmented Reality tag

FEBRUARY 17, 2023

Google Google was one of the first companies to introduce the world to smart glasses technology with the “Glass” headset. RealWear RealWear produces both software and hardware for the XR space, with the RealWear cloud, service packs, and a range of headset options. Vuzix won numerous awards at CES 2023 this year.

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AR Magic Leap Augmented Reality Industry 111

The Ghost Howls

FEBRUARY 23, 2023

However, something changed in the industry, including market construction. Compared to the Chinese VR market, in the West, the amount of startup companies is less and the industry is basically led by tech behemoths like Google, Meta, Valve, Sony, and Microsoft. The market environment is divided into business and consumer.

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China Industry Government Hardware 387

XR Today - Mixed Reality tag

MAY 4, 2023

Goertek NReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

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AR Magic Leap Industry Tools 107

ARVR

JUNE 28, 2022

The metaverse has taken over as the construct to define our future connected lives. The Cadillac of Display Going deeper on CGH, it’s been called “the Cadillac of display” by Google XR hardware director, Bernard Kress. That maps to fully-immersive VR, as well as real-world AR interaction. just like any other computing paradigm.

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AR Holography Real Estate Strategy 147

XR Today - Virtual Reality

JULY 12, 2023

AEC (architectural, engineering, and construction) is a great example, and XR is a perfect fit for supporting conventional AEC digital workflows, like reviewing CADS/digital twins and performing digital walkthroughs. Smith notes that her team deployed XR on-site in construction trailers to go over constructibility reviews using VR.

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Construction Industry Architecture Training 100

XR Today - Augmented Reality tag

FEBRUARY 5, 2024

Products like Google Glass looked “nerdy” and felt uncomfortable to wear. Software is becoming more effective at bridging the physical and digital world, leading to the rise of AR/MR experiences. Here are just some of the trends worth watching if you’re investing in augmented reality smart glasses this year.

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Trends AR Technology Immersion 106

Road to VR

JANUARY 17, 2017

We do a deep dive into immersive audio on today’s podcast where Riggs explains in detail their audio rendering pipeline and how their dynamic calibration of ear anatomy enables their integrated hardware to replicate near-field audio objects better than any other software solution.

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Immersion 360 Video Unity Hardware 100

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer. Clothing virtual try-ons, but more for in-store.

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Austin Google AR Examples 60